Media Coordinator
Current- Assist the Media team and Channel Specialists in the upload and execution of top-notch campaigns for higher-ed clients across all digital marketing channels including programmatic, SEM, and paid social, with a heavy focus on quality assurance. - Work with the Accounting Specialist to ensure accurate invoicing of media.- Assist the team in researching keywords, target audiences, competitors, and other areas that will be used in the development of strategy and/or execution of marketing plans.- Implement, optimize, and maintain the full-cycle leads management process in collaboration with Channel Specialists and other project team members.- Test and maintain the seamless transfer of leads to clients by utilizing lead automation software.- Assist with analytics and reporting, as needed.