Not Actual Size is an employee-owned B Corp in the heart of London. We use Radical Respect to create things that are big, brilliant and meaningful. We give attention, instead of taking it. Build up clients, instead of portfolios. And make work that matters, all that matters.As a Creative Partner I'm responsible for leading the creative output of the agency working across all business angles - team, culture, work and process.

I help companies and start-ups define and energize their place in the market. Through strategy and creative direction I build the personality of businesses and increase their emotional connections with the world.I have...WORKED DIRECTLY WITH BRANDS: Nike, IKEA, Netflix, Airbnb, Reebok, Tous Jewelry, Condé Nast, Harper's Bazaar, El País.COLLABORATED WITH CREATIVE AGENCIES:Wieden+Kennedy, AKQA, MullenLowe, McCann/MRM, Poke Publicis, Mr. President, This Here, Konbini, B-Reel, Hanzo, The Liberty Guild, Not Actual Size, Contrapunto BBDO, &Rosàs, DoubleYou, Vasava, Clase, Arena Media, ACC.CONTRIBUTED TO GROW START-UPS:Wonderbly, Holaluz, Ubeeqo, Colvin, Atrápalo, BMAT, Voctrolabs, The Two Marias.

Nonprofit organisation that actively works to improve the visibility and equal opportunities for creative women in the Spanish advertising industry. Más Mujeres Creativas was born in 2016 and has now +150 associates. Since 2021, we partner with major brands and agencies in Spain to achieve gender equality in 2030 through the UnaDeDos programme.

Altruistic fashion event that sells privately-donated second hand luxury goods to the fashion-follower community - 100% funds go to NGOs. Across our four editions we've raised 300K €, donated to Save The Children, Proactiva Open Arms, Sonrisas de Bombay and Fundació Arrels.

I have been a jury member at Club de Creativos (2015, 2019, 2022), FIAP (2022), ADCE (2022), Laus Awards (2016), WINA festival (2016), Shorty Awards (2016), Desachate Círculo Uruguayo (2016), Sitges Next (2016), IAB Inspirational (2015), New York Festival, Kinsale Shark Awards (2011), Lovies and Webbies (2010-present). I'm a member of the IADAS Academy and the Real Time Academy.I have participated as a speaker at events like TEDxBarcelona, Sonar +D, European e-commerce conference, Social Media Week, Internet Week Europe, Bizbarcelona, El Día C (Club de Creativos) or Tertulias del Tercer Miércoles (CdeC).I have also been a teacher on the matter of creativity and brand building at Universitat Pompeu Fabra - IDEC, Istituto Europeo di Design, IDEP, Elisava, Brother School of Creativity and Digital Invaders (Mexico).

Colvin is born to disrupt the floral industry through a direct supply chain from flower farmers, long-lasting flowers and a modern brand with a clear focus on customer experience and service.

I provided This Here with guidance on the agency’s strategy, processes, hirings and their general creative output. After having helped shape the beginnings of the company as a Creative Director leading award-winning projects, my role evolved to an advisor's.

Club de Creativos is a non-profit organization that supports and celebrates the best creative work in Spain, and that brings together creative talent from the communications industry. I was part of its board and helped crystallize a series of improvements and activities - some of them focussed on young talent and female creatives.

Brand strategy and creative development for Orange UK, French Connection, Contiki and Lovefilm.

Creative leadership for top brands like Nike, Diageo, the Barcelona Council, Audi and Atrapalo.com. Development of integrated campaigns mixing online media, TV, radio, OOH and Direct Marketing with a strong focus on audience engagement.

Ideas generation and copywriting (website, campaigns, newsletter, video scripts, radio scripts, naming) for a range of Spanish brands.

Writing for Direct Marketing comms.

Stylist on fashion shoots for editorials on El País de las Tentaciones (trends suplement for El País).

Writing features and interviews on music, fashion and lifestyle for ABarna, a pioneering trends newspaper in Barcelona.