Driving customer-centric experience content and engagement throughout the brand to demand journey. We are building a unified content experience for our customers across geographies, industries, and personas through influence, engagement, storytelling, and intelligence. All to deliver an elevated customer experience that inspires action, loyalty, and trust - while keeping the importance of our long-term and committed partnership at the forefront.Getting it done: - Developing a clear voice in the market - Creating engaging customer journeys - Amplifying customer and influencer voices - Building data-driven intelligence

1:1 Coaching & Online Course guiding leaders how to unleash their extraordinary self and own their future, to make an impact on your life and the world.

Supporting leaders and rising leaders facing the competitiveness of work place politics and who want to carve out their unique leadership style, purpose and confidence. I have focused on individuals, growth, knowing your purpose and supporting others while you rise together - I have discovered the path to success and getting what you want by partnering along the journey.

Building on the customer experience and product success from my previous position, taking the brand strategy further by driving SAP's brand and advertising integration strategy to unify global, regional, solution and industry teams. Focused on brand recognition, consistency and influence supporting sales enablement and the customer experience in a new and dynamic way.

Serving my professional community as a solution focused executive coach focused on purpose driven career development; leadership; life balance; designing a legacy. I support today's change makers to create an extraordinary tomorrow.

Supporting SAP's brand revival across global, regional and industry marketing teams. Driving brand resonance, influencing media engagement and supporting sales enablement from content messaging, media production, to social and campaign platforms. Increasing social trend awareness and integrating content strategies for brand amplification, while providing evolution and modeling innovations for increased engagement.

Led customer team responsible for building unified product, content, digital and social engagement strategies across global initiatives. Additionally, leveraged strategic brand co-marketing activities to shape audience adoption, user experience and market influence. Integration of all customer experience channels and strategies shaped ongoing innovation and high impact revenue opportunities through the sales and marketing funnel. CUSTOMER PARTNERSHIPS• Customer NPS and product launch strategies for new release and strategic solutions.• Driving thought leadership with customer CEOs to expand the strategic and functional impact across the organization and the marketplace. • Provide enablement for the creation and promotion of traditional and social customer storytelling, innovations and new audience adoption initiatives. • Manage extended sponsorship partner engagements for all customer content and co-marketing activities.DIGITAL STRATEGY• Manage and direct SAP.com strategy and execution for all customer experience across SAP global properties.• Integrate user experience and personalization migration across overall execution strategy. • Promotional campaigns to extend the value and audiences for content developing new audience adoption across multiple social media channels, increase traffic to SAP.com and Communities. • Alignment and collaboration with strategic teams using and touching customer stories has enabled an increased unification in customer storytelling.BRAND & CONTENT STRATEGY• Define customer storytelling, audience adoption, promotion and exposure to simplify customer storytelling for SAP and non-SAP audiences. • Customer content strategy, creative direction, standards, promotion, syndication and innovation set the new standard for the voice of customer.• Leverage strategic direction, collaboration and partnerships to increase global alignment and integrate real-time customer content.

Develop strategic and creative direction to extend customer experience, voice of customer, programs and promotion to prospective customers, partners, thought leaders, media and analysts. Manage a global team that designs and executes these next generation innovations.Strategic Leadership & DevelopmentDevelop and align strategic direction for customer content, innovations and promotion with corporate messaging, customer marketing, regional and market unit priorities and key audiences. Driving the best practices and innovations across traditional, digital and social media content and channels to drive market impact and humanize the brand. Key contributing factors for success include external partnerships with media, thought leaders and market influencers and internal SAP partnerships with customer marketing, global and regional marketing, events, branding, communications and media.Technology InnovationDeveloped innovative tools to extend the frequency and reach of customer content to drive impact with marketing audiences, support sales and drive market perception. Two key innovations that have changed the way we gather, consume and promote customer content are:SAP Customer Journey app, available on iTunes, maps the experience of a customer from their business segment and focus, challenges, successes, engagement, on-going relationship and vision that fosters the continuing organic growth of the SAP partnership. Connecting customer experiences, cross business intersections and enabling one click social sharing. Leveraged 500+ transformative customers, drive adoption for 30,000 SAP field sales employees and executives.Espresso, proprietary SAP application, modularizes, tags, catalogs and manages unstructured customer content. Enables employees and partners to access, search, and consume customer content, while providing automated tools and social sharing capability. Revolutionized access to reusable customer content for 60,000 employees and SAP Partners.

Develop and manage the strategic objectives of Customer Experience team, develop global customer value programs and promote SAP customer stories and experiences across the organization and with external media sources, events and opportunities.-Developed and manage a multi-lingual, web and tablet enabled, customer content application that modularizes, tags, catalogs and manages customer content. -Enable internal SAP employees to access, search, and consume customer content extensively, while providing automated tools to create presentations with approved customer content including video, imagery, quotes, reference content and customer experience content. -Designing and developing an application that maps the experience of a customer from their business segment and focus, the challenges the have and continue to face, their engagement and on-going relationship with SAP and the vision that fosters the continuing organic growth of the SAP partnership. -Connecting interactive journeys across customer experiences, cross business intersections and the vision and aspirations of customers that intersect with one another through various inflection points-Developed customer opportunity catalog, mobile application and catalog, to promote the unique partnership opportunities customers can engage in with SAP marketing-Manage the development and execution of unique media and social media promotion opportunities -Oversee management of customer content promotion across social media, web, communications and campaign channels-Manage execution and post-production of customer testimonial videos at SAP global events-Developed and manage video, customer engagement, and content development guidelines and best-practices and collaborate and communicate across global CVM, regional references, events, branding, communications, SAPTV, and Services-Manage multiple global video vendors and maintain guidelines, content review and creative direction

Managed the marketing customer reference team focused on developing reference customers and content for the small and medium enterprise sector.-Developed holistic customer recruitment model across customers, solutions, assets, activities and opportunities and collaborated with global references, marketing and sales organizations to create a transparent view of a reference customer-Managed development of 116 net-new customer references, 77 assets and 174 activities-Managed and executed special projects to support the global CVM team and promote customer content across the global organization

Contributing team member of strategic program development, customer communications, and content capture. Supported the transition of OutlookSoft marketing activities, customer information and sales tools to the appropriate SAP departments.Web Marketing Integration-Managed and executed the website integration for OutlookSoft and Pilot Software with SAP-Deployed client facing web integration communications for Support and Marketing initiativesBusiness User Experience-Developed program architecture and interviewed customers to gain insight and influence the conversation SAP has with its customers by providing a comprehensive understanding of their experience and decision making drivers-Developed interactive interface for customer follow-up communications including CPM collateral, quick reference information, SAP customer satisfaction programs and and sales support

Manage online and interactive marketing development and execution team for business-to-business, customer, partner and internal communications. Preparing for acquisition by SAP.Web & Intranet Redesign-Redesigned and launched new corporate website in less than 90 days-Managed creative direction, design, development and execution of website redesign-Developed redesign strategy and information architecture for new website, intranet and CMSInteractive Design & Content Development -Increase website traffic up to 40% per quarter; managed web trends and improved SEO-Manage full life-cycle creation of 10 interactive product demos in 60 days-Developed web, interactive, print and campaign content for outbound and internal communications-Established marketing data repository for management and communications of client, partner and prospect validation and system integration.

•Raised over $160K by securing donations, developing donor relations, and planning and executing fundraising events •Planned, organized and executed first fundraising event for organization which resulted in over $38K in donations and raised awareness about VOC•Designed and implemented marketing program that increased community awareness and increased donor and volunteer pool•Designed, developed, implemented and maintain organization Website •Presented at public speaking engagements and interviews with media sources•Expanded volunteer base by 100 active volunteers •Managed and developed volunteer involvement in the organization and specific projects•Built long term relationships with churches, local organizations, businesses, and individuals for volunteer recruitment and retention•Developed partner relationships and coordinated programs in Kenya, Rwanda & Brazil•Served as a trip leader on domestic and international projects

Managed Fortune 100 and 500 corporate accounts for industries including: insurance, biotechnology, hardware and software, energy, textiles, and government. -Managed $500+K client budgets -Delivered 10% increase in account development opportunities annually-Developed strategic and tactical marketing plans for client accounts -Managed client projects: direct mail, newsletters, print and online annuals, advertising campaigns, websites and intranets-Developed information architecture and design for multiple client intranet sites-Created and implemented web and intranet content management process, guidelines and best-practices for content managers and contributors, for 3 large national clients-Managed relationships with external technical, writing, translation and production vendors

Communicated internal and external corporate messaging through print collateral, web and interactive marketing mediums. Developed business-to-business marketing strategies, targeting the Investment Banking and Investment Management sectors. -Implemented global marketing strategies, campaigns and programs for North American, European and Asian markets-Designed, developed and managed new corporate website and intranet -Created all corporate collateral and customer communications

Developed and implemented business strategies and communicated messaging through the development of content and best-practices.Copywriting-Developed content and print collateral to support new product offerings for Hyperion Financial Management and Hyperion Planning-Developed guidelines and best practices for global user conference and corporate website redesignWeb & Multimedia Content Management-Rearchitected, redesigned and maintained web content; resulting in 6 net-new leads per week-Managed multimedia projects to create interactive online and DVD materials-Maintained documentation for the intranet, Success Story database, and other data repositories Relationship Management:Budgeting & Planning, Consolidation and Global Customer Support-Developed 6 new revenue generating service offerings-Developed strategic marketing plans for each practice supporting corporate messaging

Marketed IT consulting services, managed client, vendor and candidate relationships.• Hired 150+ new consultants as sole recruiter for 3 regional offices• Designed, developed and executed all print and web marketing initiatives