Emma Garza Email & Phone Number

Austin, Tx, Us

San Francisco, California, United States

• Assigned and completed 2-3 SEO-driven lifestyle pieces a week for Bustle, which has the largest engagement of any millennial and Gen Z-focused publisher• Wrote listicles, product roundups, recipe explainers, and viral trend stories revolving around food, home, travel, and holiday content• Pitched lifestyle content on a weekly basis after conducting thorough research on current trends via TikTok and Instagram with our readers' interests in mind

• Assigned 2-3 SEO-driven commerce pieces a week for Bustle, Mic, and other publications under the Bustle Digital Group umbrella which has the largest engagement of any millennial and Gen Z-focused publisher• Created affiliate content for home, health, fashion, and lifestyle via Amazon shopping roundups with 40+ product cards• Conducted independent research on shopping content to ensure that readers were fully informed on the products being covered

• Obtained keen understanding of the Cosmopolitan voice and acquired ability to originally infuse a whip-smart, conversational tone into stories of any topic under the lifestyle section• Mastered production of relevant content with quick turnaround time and proof of adaptability to demands of subject matter• Developed a solid comprehension of SEO-friendly heads, decks, and descriptions

Remote

• Conducted thorough research on trending topics and influential guests to craft a diverse episode lineup• Became competent in complex audio editing of multiple tracks through final Cut Pro and Descript programs• Prepared interview questions and episode themes from a fresh angle as it pertained to the experience of the guest• Collaborated with Co-host to plan and manage daily social media content

Dallas, Texas, United States

• Led content interns in a collaborative effort to curate and execute engaging social media posts for internal/external accounts based on active campaigns• Gained proficiency in utilizing in-depth brand research to market clients• Successfully completed Muck Rack courses in PR & Social Media

College Station, Texas, United States

• Conceptualized a college fashion & lifestyle magazine to be run by Texas A&M students that would serve as a creative community working to produce weekly online content, as well as semesterly print issues• Recruited a Co-President and Executive Board to oversee organizational activities and serve as the foundation for the organization as a whole• Recruited 80+ students to join A-Line Magazine and bring their talents to the writing, photography, videography & graphic design teams• Helped plan and execute various team workshops, in which members became more acquainted with their craft • Helped plan and execute three launch parties for the release of each print issue. Logistics included delegating tasks to Event Chief, Design Chief, and Print Issue Chief, such as solidifying raffle prize donations from local businesses, designing tickets, and negotiating with a print vendor; promoting the event on various social media platforms; and encouraging morale among members and locals• Effectively maintained organizational integrity and worked with members to carry out their duties amidst the unprecedented school closure in mid-March caused by COVID-19• As of Spring 2021: concluded role as Editor-in-Chief with the completion of three semesterly print issues

• Contributed weekly blog posts with 2-hour turnaround and monthly feature articles to the online college women's magazine• Delivered bi-weekly pitches for each section of the publication• Gained insight on digital networking through communicating with and receiving essential feedback from editors

Mcallen, Texas, United States

• Became acquainted with behind-the-scenes aspects of maintaining a small business, such as inputting inventory into the backend, pricing, handling monies, and carrying out a positive shopping experience for customers• Developed valuable customer service skills via digital and physical mediums• Learned the importance of visual display of clothing, accessories and gift items to increase exposure to customers and enhance their overall experience in the boutique• Effectively marketed product via Instagram, Facebook, Twitter, and Snapchat

Ba- Communication

Activities and Societies: Student Retailing Association, A-Line Magazine

Minor, Business

Education record

Activities and Societies: Orchestra, Cross Country, One Act Play, UIL Ready Writing, Student Council, Interact Volunteers, National Honor.