Emma Roeder Email & Phone Number

Slow-cooked, Texas inspired, Scottish craft BBQ. Responsible for admin, account management, HR, finances and marketing. See @smiddybbq on Instagram (12k + followers).

Edinburgh, United Kingdom

A weekly delivery service of freshly curated local food hampers, supporting small businesses during Covid, now parent company of The Smiddy BBQ. For the hampers, I was responsible for building relationships with suppliers, as well as curating, selling and marketing them. As Company Director, I continue to manage some day-to-day operations, however I now maintain a more administrative role, while my business partner manages the restaurant.

Glasgow, Scotland, United Kingdom

BioTech Developers of Sustainable Protein ABUNDA (pre-launch/B2B) - Responsible for leading the communication and marketing strategies and activities in support of the company objective to launch 16k tonnes of ABUNDA mycoprotein in 2021 with demand in place. This involved supporting the commercial strategy and collecting insight and trends, by engaging with potential customers, as well as using PR and social media to support web presence, and presence at conferences, such as COP26 in Glasgow.

London, United Kingdom

FoodTech/AgriTech Network for Startups, Investors and Corporates - Assisting with marketing activities, such as social media, presentations and email campaigns, while also attending/managing events for various food startups and corporates.

London, United Kingdom

Vertical Farming - Conducted London market research by visiting various supermarkets around the city, as well as researching and liaising with relevant retail stakeholders, understanding the competitive landscape, and consumer and cultural attitudes towards food retail, in order to deliver a market entry strategy in line with the company's business objectives. This strategy was then used to standardize the model for future market entry strategies and towards their launch in partnership with… Show more Vertical Farming - Conducted London market research by visiting various supermarkets around the city, as well as researching and liaising with relevant retail stakeholders, understanding the competitive landscape, and consumer and cultural attitudes towards food retail, in order to deliver a market entry strategy in line with the company's business objectives. This strategy was then used to standardize the model for future market entry strategies and towards their launch in partnership with Marks & Spencer, with now six locations in London. Show less

Berlin Area, Germany

Loyalty Marketing Technology (now part of Miles & More, Lufthansa) - Worked cross-functionally with product, growth and design teams to create and implement a new brand identity and overall marketing strategy in line with business objectives. Content creation for brand integration and social media, including blog, website and brand activation presentations to various B2B clients, such as Red Bull, AIDA and adidas. KPI driven B2B and B2C marketing campaigns and community management for social… Show more Loyalty Marketing Technology (now part of Miles & More, Lufthansa) - Worked cross-functionally with product, growth and design teams to create and implement a new brand identity and overall marketing strategy in line with business objectives. Content creation for brand integration and social media, including blog, website and brand activation presentations to various B2B clients, such as Red Bull, AIDA and adidas. KPI driven B2B and B2C marketing campaigns and community management for social media, PR and events. Internal and external communication strategy (development and management), including copy and document creation for account managers. Show less

Berlin Area, Germany

Outsourced Tech Teams - New business development and relationship management across Europe, including planning, marketing, networking and hosting events with partners in Geneva, London, Berlin. Responsible for running email marketing campaigns and developing practices and procedures based on stakeholder and customer needs, such as due diligence reports and standardized methodologies. Brand and communication strategy (development and management), including brand identity, social media and… Show more Outsourced Tech Teams - New business development and relationship management across Europe, including planning, marketing, networking and hosting events with partners in Geneva, London, Berlin. Responsible for running email marketing campaigns and developing practices and procedures based on stakeholder and customer needs, such as due diligence reports and standardized methodologies. Brand and communication strategy (development and management), including brand identity, social media and content. Show less

Toronto, Canada Area

Sport Performance Clinic - Business development and market research for the promotion and development of performance training programmes for professional athletes (MLB, NHL, etc). Creation and maintenance of global projects and contacts, including email communication and media relations. Communication and marketing of complex sports science terminology and concepts. Managing and optimizing website and digital presence (SEO/SEM) and analyzing data with Google Analytics. Social media management… Show more Sport Performance Clinic - Business development and market research for the promotion and development of performance training programmes for professional athletes (MLB, NHL, etc). Creation and maintenance of global projects and contacts, including email communication and media relations. Communication and marketing of complex sports science terminology and concepts. Managing and optimizing website and digital presence (SEO/SEM) and analyzing data with Google Analytics. Social media management, networking and hosting events. Show less

Toronto, Canada Area

Promotional Launch for new Greyhound Bus Line - Hiring and managing a team of 5 with the purpose of introducing and promoting Greyhound's new bus line service. Development of quick and cost-effective marketing strategies for marketing team in order to target local audiences.

Msc, Food Economics And Marketing

Ranked 6th in the world for agriculture, this programme at the University of Reading focuses on the consumer side of the food industry.

Digital Marketing Management Certificate

Part of the School of Continuing Studies, this programme covers the best practices of digital marketing, including the foundations.

Bachelor Of Arts - Ba, English With Specialization In French

Activities and Societies: Beekeeping, Soccer, Volleyball and Basketball intramurals, Volunteer at the Centre for Students.