Emma Rytter Skovgaard Email & Phone Number

Copenhagen, Dk

Copenhagen, Capital Region, Denmark

As the Head of Marketing and Customer Success, I play a dual leadership role at Auditdata, overseeing two distinct yet interconnected departments. My mission is to design and steer comprehensive digital strategies that cover the entire customer journey, from the first point of contact to fostering long-term relationships.Key Areas of My Role:🤞🏻 Dual Leadership: I oversee both the Marketing and Customer Success teams. It's about ensuring that both departments work harmoniously while maintaining their unique goals and dynamics.👏🏻 Customer Journey Management: I'm passionate about managing the entire customer journey, ensuring it's smooth and efficient, with a mix of personalized on-site engagement and innovative digital solutions.💪🏼 Effective Marketing Strategies: I develop and implement marketing strategies that are not just about customer engagement but also about sustainable growth and retention, all within a carefully managed budget.🤲🏻 Customer Success Focus: Building a customer success team that excels in product training, configuration, and relationship management, ensuring our customers feel valued and supported.🤜🏻 Innovative and Practical Solutions: Utilizing my background in marketing and e-learning, I implement practical yet innovative procesess and tools to enhance both our marketing impact and customer success outcomes.🫴🏻 Collaborative Efforts: I work closely with other departments like sales and product development to align our efforts with the company's overall objectives.

Copenhagen, Capital Region, Denmark

Defining and leading online growth strategies. I apply my deep experience in growth strategy, experimentation, funnel optimization, and performance marketing to help drive customers to Auditdata. As a data-driven and highly analytical profile, I’m responsible for the strategy and execution of growth initiatives focused on engagement, retention, and growth.⭐️ Plan and execute our content plan for the entire year with copywriters, designers, and our amazing marketing team.⭐️ Set up, activate and optimize lead nurturing flows in our marketing automation system, Zoho Marketing Hub. ⭐️ Support our international growth by building and going live with auditdata.com⭐️ Overall, I’m responsible for our website and preparing an updated SEO analysis to optimize our Google Ads structure. ⭐️ Plan and execute ABM campaigns and customer events to support our sales team in their activities and generate leads. ⭐️ I lead and prioritize digital marketing tasks and take overall responsibility for executing and succeeding with various corporate marketing activities such as corporate branding projects, and internal and external events.

Copenhagen Metropolitan Area

Copenhagen Metropolitan Area

Vedbaek

- Increased the no. of website visitors by +550% - Grew conversion rate: 5-7 % over 12 months- Grew web presence and global brand awareness by 29%- Won 14 awards over 12 months- Automated marketing and workflows- Ensured a new, strong and consistent brand across all channels- Planned and executed marketing plan 2018-19- Influenced product strategy and brought product to market - Managed monthly, quarterly and annual budgetsAs a learning technology company, their flagship product is the Eurekos Learning Management System, which is the first of its kind to help clients and partners create impactful learning content and repurpose old content, at record speed. It’s an LMS that puts content first, but it’s so much more. Eurekos delivers powerful administration, insightful analytics, and engaging social and collaboration tools.Eurekos was one of 1000+ LMSs reviewed by Craig Weiss and selected in the top 25 systems.

Nivå

- Increased the no. of website visitors by 86% - Optimized and maintained their marketing mix- Organically grew initiatives that resonated with their ideal customer persona- Crafted and executed strategies within digital marketingMentorix is a training and consultancy company specialized in project-, program and portfolio management since 2010. Mentorix houses some of Scandinavia's most talented consultants, based on a solid academic foundation with extensive practical experience. They seek to improve project managers – where their main focus is to improve their practical skills.

Nivå, Capital Region, Denmark

Copenhagen Airport

SSP operates in 30 countries worldwide - in over 125 airports and more than 270 rail stations in Asia, North America, Europe, the Middle East, India and North Africa.They have achieved this significant global distribution through their dedication to deliver good food and high operational standards.

San Francisco Bay Area, Usa

- Created graphics for specific activities- Acted as a brand ambassador during store events - Revamped their Social Media platformsIn 1952 BoConcept was founded by Jens Ærthøj Jensen and Tage Mølholm in a small town outside Herning. Today, the company is one of Denmark's leading international furniture chains spread over 250 stores in 60 different countries. The chain offers a tailor-made and coordinated concept to their customers all over the world. Today, there are 12 franchisees spread across the United States. One of them is located on the west coast of California in San Francisco and San Jose. I had the pleasure of working as a marketing intern at the store in San Francisco. • Development of positioning maps• Campaign optimisation / online campaign• Assist in the digital marketing / promotion of social media• Planning and participation in the production of events and shows • Finance functions - accounting, budgets, billing, quotations, etc.• Analyses - Business / Swot / Market / Customer / Industry• Development of revenue opportunities, such as fundraising• Customer contact and customer visits• Sales - implement cross-selling, follow-up and canvassing• Strategy Tasks - distribution, product, web, etc.• Identify a problem in the company and find solutions. • Identification of potential target groups and products• Follow-up of market trends• Preparation of marketing materials and presentations• Marketing projects for San Francisco Bay Area.

Strøget, København

Top-Up Bachelor Degree (Pba), International Sales And Marketing, 10,1

The education in international sales and marketing equipped me to independently analyze, assess and carry out practical and complex tasks.

Ap Degree, Marketing/Marketing Management, General, 8,6

Activities and Societies: Student CouncilThrough the degree in Marketing Management, I gained a broad knowledge of marketing, and learned.

3-Year General Academically-Oriented Upper Secondary Education, English, Biology And Social Science

Master Of Business Development

Activities and Societies: Module 1: Organizational Change - Grade 12 (A) - completed in Feb 2023 Module 2: Data-driven Decision Making.