Emma Sheffield Email & Phone Number

Exeter, Gb

London, England, United Kingdom

London, United Kingdom

Social media has the power to reach the right people with your message. I'm passionate about working with charities and non-profits to increase awareness, and educating others about issues that matter. With my clients, I created bespoke social media strategies to raise their profile, and drive engagement to inspire real change.

As Digital & Marketing Director for a start-up charity, I focused on dramatically increasing awareness and support for Family Stability Network (FASTN) and their youth product, Status. This required excellent knowledge of two very different online audiences, with which I created targeted content to effectively achieve high levels of reach and engagement. I also led website redesigns of both FASTN and Status, and managed the online content.I co-led three significant campaigns, in… Show more As Digital & Marketing Director for a start-up charity, I focused on dramatically increasing awareness and support for Family Stability Network (FASTN) and their youth product, Status. This required excellent knowledge of two very different online audiences, with which I created targeted content to effectively achieve high levels of reach and engagement. I also led website redesigns of both FASTN and Status, and managed the online content.I co-led three significant campaigns, in partnership with widely recognised stakeholder organisations, including Relate and Centre for Social Justice. My responsibilities included PR, Digital and Social Media content and producing engaging video series. I was also media trained to undertake interviews relating to the campaigns.The successes of these campaigns included an increase in website traffic of 218 per cent, as well as doubling the average engaged users on the Facebook page. The campaigns were covered on BBC Breakfast, LBC and in The Telegraph, as well as other publications. Show less

Basingstoke

Established since 2000, The Designlab have built a reputation for making beautiful and effective ideas for some of the world’s Top 25 Fashion and Beauty Brands. We believe in the power of ideas and communication.As Head of Marketing & Events I am responsible for planning and implementing a high achieving marketing strategy; focusing on raising brand awareness and generating new business leads. This strategy includes the use of traditional and digital channels, including social media… Show more Established since 2000, The Designlab have built a reputation for making beautiful and effective ideas for some of the world’s Top 25 Fashion and Beauty Brands. We believe in the power of ideas and communication.As Head of Marketing & Events I am responsible for planning and implementing a high achieving marketing strategy; focusing on raising brand awareness and generating new business leads. This strategy includes the use of traditional and digital channels, including social media, email, SEO and Adwords campaigns, product development and web content.To further raise awareness of our capabilities, I have organised several speaking engagements, and networking opportunities for the Executive Creative Director and myself. I have also sought out strategic event partnerships for the agency, which have strengthened our business offering and generated new leads.As part of The Designlab’s event series ‘Tomorrowism, I have successfully organised and executed two exclusive events for Fashion & Beauty professionals. In that time I have doubled average ticket sales, sourced new speakers and venues, and increased promotion of our agency at these events. Key to this success is a specialised event strategy, particularly focusing on pre-event registrations and follow up communications. Show less

Weybridge

At Compassion UK I was responsible for managing our presence and engagement in the social media world.I designed Compassion UK’s first social media strategy, and have innovated in accordance to new media and technologies. The comprehensive plan includes using national and global awareness days (trendjacking), optimising content relevant to platform/channel, and responding to key communication trends (e.g. infographics and list articles). The implementation of this strategy is regularly… Show more At Compassion UK I was responsible for managing our presence and engagement in the social media world.I designed Compassion UK’s first social media strategy, and have innovated in accordance to new media and technologies. The comprehensive plan includes using national and global awareness days (trendjacking), optimising content relevant to platform/channel, and responding to key communication trends (e.g. infographics and list articles). The implementation of this strategy is regularly refined according to the results of the weekly analytic review.I also created most of our online graphic design content, including material for direct campaigns, in alignment with the brand guidelines and existing collateral. In 2014, I developed a supporting social media strategy for the main campaign, which resulted in 80% of social traffic to the website being from unique users, thereby driving new customers to our campaign. To increase the reach of our content, I managed an advertising budget. Primarily used on Facebook, this has contributed to an increase in our page’s average daily reach from 1,700 users (2012) to 21,000 users (2016), expanding our audience by over 1,100%.I thrive in a relational environment, where I can encourage others and make their lives easier by lending my skills and expertise. I initiated and led internal staff training on how to use their social media profiles, and how to communicate their passions through blog writing. I also coordinated staff engagement events, creating new opportunities for staff collaboration and brand loyalty. Show less

I assisted on shoots, was involved in pre-production preparation; liaising with clients and sourcing props, operate autocue.I was also Assistant Producer on the COD MW3 live stream.

I wrote a monthly column for production and broadcast magazine, TV-Bay. I benefitted from having regular published experience and exposure, and frequently received positive feedback via Twitter. I enjoyed being able to develop my own writing style.

For one year, I visited major broadcast exhibitions including NAB in Las Vegas, and IBC in Amsterdam. I regularly directed internet videos for BroadcastShow, a project run by TV-Bay. I directed the interviews, liaised with clients and negotiated our itinerary in a fast paced and challenging environment.

Home Based

As a Staff Writer for ITProPortal I was required to write five news articles per day for its website. I learnt how to condense large amounts of material into informative yet concise news articles. I worked from home, demonstrating my self-motivation and conscientious nature. The position required a commendable knowledge of language and grammar. It was imperative that I had good proof-reading skills, as I was responsible for examining my own material before publishing.

As a Freelance Production Assistant, I worked with several production companies on video shoots in a variety of settings. As well as assisting, I operated cameras and autocue. I also helped with script writing, which included editing mistakes and re-drafting. During these experiences I leant how to positively critique another person’s work, and how to effectively collaborate on team projects.

A Level, A,A,B

Activities and Societies: A Level: Politics - A, English Literature - B BTEC National Diploma: Music - Distinction (A) AS Level: Ancient.

Tefl Master Course, Teaching English As A Second Or Foreign Language/Esl Language Instructor

Qualified as a TEFL (Teaching English as a Foreign Language) teacher, which enabled me to teach English in Kazakhstan during March - July.