Pursuing the 2Y Full-Time MBA program at the Kellogg School of Management - Northwestern University.• Kellogg Scholarship recipient (Merit-based), KSM DEI Scholarship Fund Scholarship, Dean's List 2024• Asset Management Practicum - Analyzed equities, monitored stock performance, and pitched investment ideas as an analyst. Co-managed equity portfolios with total assets under management of $17 million as a portfolio manager, achieving returns that outperformed the S&P 500• General Management Club - Co-President• Greater China Business Conference - Director of Speaker & Content• Global Initiatives in Management - UK and France Trek• Greater China Club - VP of Finance• First Place Award in the "Selling States" Pitch Competition: Spearheaded compelling storytelling to pitch the state of Virginia to judges, collaborating with a team of three• Finalist in the Marketing Week Case Competition for Acta Non Verba, an Oakland-based nonprofit: Collaborated with a team of three to develop a marketing strategy aimed at expanding Acta Non Verba’s customer base and increasing revenue• Impact Consulting Project: Developed onboarding roadmap for nonprofit org. Housing Forward as a consultant• Student Admissions Committee: Interview Kellogg MBA applicants as an interviewer

Developed advertising strategy, orchestrated targeted Meta Ads campaigns, and collaborated with design agency to execute product rebranding for launch of instant kava drinking sets

• End-to-end ownership of the product roadmap for an innovative EdTech product that helps users learn electrical engineering, strategizing business plans, creating financial models, and optimizing operations• Collaborated with cross-functional teams to drive marketing development by conducting in-depth market analysis and interviews, A/B testing ad campaigns on social media, and developing promotional materials

• Collaborated and partnered with varied talents such as editors and illustrators to create engaging educational and promotional animations and videos for K-12 students and teachers.

• Led team of 10+ designers to drive visual development of $5M bilingual program and optimized synergies across editorial, production, and copy teams• Spearheaded interactive game UI/UX for English study materials in collaboration with international Chinese publisher, ensuring cultural authenticity and achieving $40k+ sales in debut month• Managed global relationships with 5+ global illustration agencies and 100+ international freelancers, optimizing project timelines and artists’ schedules• Teamed up with Marketing Manager to create integrated marketing materials to help drive $40M annual sales

• Created launch videos for two new products (a quadcopter featuring 3G/Wi-Fi connectivity and a four-wheeled autonomous food delivery vehicle)• Partnered with CEO to drive strategic brand development for 5+ new ventures

• Graduate school office reception, campus tours to visitors, and other administrative roles

• Participated in Flash animation TV series Ugly Americans• Participated in character design and animation named “Fair Weather” for an animation pitch

• Participated in Flash animation TV series My Own Swordsman