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Focus on :1) Content creation and commercialisation thereof for clients globally within world of Motorsport, Education and cybersecurity:2) Sports & Sponsorship activations, within specialist field of Formula 1, GP2, Formula E. Specialist territories include Middle East, UK, USA. Experienced in:• Delivering content & marketing strategy to maximise revenue• Interpreting analytics to develop audience/subs/commercial opportunities/growth* Utilising all forms or communication: social,print, online, digital,video to deliver key client messages

Working with Aldar Corporate Marketing based in Abu Dhabi for 7 months as Client Account Director for SevenBrands.

Acting business partner responsible for budgets, marketing, content, production and account direction on two major education and research projects which are locally-based with a global outlook. Both projects were Ghadan 21 initatives and part of ADEK’s mandate to improve education and knowledge within the Emirate of Abu Dhabi.

Global business development and sports sponsorship activations within the Formula 1 and other sporting, telecommunications, automotive and financial services environments in order to manage internal and external communication strategies to meet strategic objectives. Project, budget and ROI management for each defined deliverable. Clients include key stakeholders within the Formula 1 community, Middle East (specifically well established relationships in both the private and public sectors in Abu Dhabi) and the UK.Communication vehicles include youtube motorsport show, web environments, magazines, direct mail, electronic magazines, social media campaigns, advertising campaigns. Global media buying, print and distribution project management.

Responsible for the day to day operations of the creative teams, production and client management handling clients including RBS, HMV, Comet, LG.

Provided consulting services to music industry to optimise publishing workflow strategies and improve processes, supplier negotiation and management thereby delivering efficiencies and improved ROI. Created effective communication bridging processes between production, advertising and editorial team s to increase throughput and reduce time to market.

Responsible for quality of print, paper, reproduction, distribution across 15 newstand and subscription business magazines in UK, US, Far East. Managing a team of 15 production professionals to deliver against daily, weekly and monthly deadlines.

Full responsibility for all aspects of magazine production to meet budgets and deadlines.

Managed delivery of agency client briefs through creative studio, production and day to day management of client relationships.