At Store Design, I’m committed to deliver high quality architectural packages, visualizations and specifications, always in line with brand’s interior concepts and commercial objectives, in a sustainable and cost-efficient way.Deliveries includes everything from the creation and conceptualization of retail and non-commercial design concepts, to high quality and efficient drawings. An end-to-end service but also be able to give quick support throughout the company by space review, travel to site, construction support, presentation technique etc. As a Store Designer, I co-develop concepts and ideas together with relevant stakeholders, means that strong communication and flexibility is a most for being able to deliver after expectation and beyond.

Responsible architect for flagship stores globally and in New markets within Group of Expansion.Except from previous requirement as a store planner this role requested a senior approach throughout drawings and technical detailing both 2d and 3d, set scope of work in early project phases, project management within the company and with external stakeholders, store opening support and quality followup. Among this I where superuser in digital tools

Full ownership over the Graphic design part for this Globally used document within H&M. A step by step manual which describes the process of successfully building a commercial store. It was a wide cross functionally work between Sales Markets, all functions within Expansion, Retail Space and Business Units. Responsibilities in terms of, layout structure, illustrations and publishing. Worked mainly with Indesign, Photoshop and Sketch up

Before my career at H&M, I worked mainly with retail - planning, consulting and implementation. Worked with large-scale projects to smaller shop-in-shops.Today's assignments include a wide range of graphic work; printed matter, brand logo, brochures, illustrations for magazines, etc. As an interior architect I now days work mostely with smaller asignment within private residence. Consluting through space planning, material, colore and equipment, deliver drawings and sketches for other contractors. My illustrations have been seen in magazines, awards ceremonies and various exhibitions.

Sustainability was a major key focus. We aimed to reuse as much as possible of the existing interior and added furniture came from so-called remaining contracts from our standard suppliers. With this new way of making a conversion, the investment per square meter was significantly reduced to about 1/3 of a normal conversion. It was a close collaboration with many different stakeholders (visual, merch, Ncgp, BU, country organization etc.) We were a strong project group, quick insight and understanding of everyone's professions was a must since the time for this test project was very short. Coco's showed not only cost savings but also that frequent customers showned up at the store.

Main task to secure that we kept our brand identity throughout the whole process. In addition to secure drawings, great customer experience, sales figures, I worked in a close dialogue with external customer, suppliers and The Laboratory.NEO laid the foundation for many other test projects that exist today.

Created commercial layouts, mainly in Europe and South Africa. Space planning through technical drawings as well as 3D sketches, overall room structure, storefront development, customer flow/behavior and space analysis to secure best commercial store in our portfolium.

Regional support store planner to ensure the fast speed grow in the expansion of Asia. In addition to the same requirements as Storeplanner, new demand arise such as quicker deliveries but still with a high accuracy throughout all drawing packages.

My main role as an assistant store designer was to ensure the store expression and brand by building commercial environments, helping the construction team and purchasing new props. Most of the projects were new establishments in Sweden, Norway and Finland, while others were to update existing stores to the new store concepts.

As an assistant stylist, I helped out with all practical execution for our annual press release. Creating environments / rooms with upcoming products meanwhile we created new props. This was a close collaboration with the construction team, photographer and the creative lead.

My main responsibility was the visual expression in the store. Not only creating inspiring areas but also to ensure that the product where placed in a logical and strategic way for the costumer. Meanwhile I analyzed its position and composition to ensure the most successful sales.

Responsible for drawing documents for small and more complex building projects. Both 2d and 3d.Commissioned by Sommarnöjen, the leading Scandinavian brand of ecological holiday houses, JWDA have interpreted and visualised a range of sauna houses according to the Finnish singer Arja Saijonmaa.

A three-story villa in Madeira, Portugal - A summer house with a Botanical garden where I delivered a tasteful project based on a modern/classic style. A building with innovative lighting and materials. The project presented through technical drawings (AutoCAD), sketches, 3D drawings, mood boards and samples etc. This was a collaboration with international engineers & architects. Other projects; - Designed corporate identity for an an Italian bed company - Arrangement of Pavilion "SOFIA" at MADE expo fair and head photographer.

My main task was to create a place for jewelry designer Marco Bicego, a shop-in-shop at Harvey Nichols, Birmingham, England. The project entailed; space-planning, 3D drawings, technical drawings and layout planning.