Emma Swanson Email & Phone Number

Nashville, Tn, Us

Nashville, Tennessee, Us

Nashville, Tennessee, Us

Managed digital marketing initiatives for three hospital brands resulting in over $2.6MM annual digitalrevenue across 15+ major fundraising campaigns and events; mobilized team to grow revenue by 22%year-over-year through an integrated marketing calendar across email, web, social and paid media.

Nashville, Tennessee, Us

Nashville, Tennessee, Us

- Pitched promotional content ideas to artist management and publicity teams resulting in participation from 34 artists in 2015- Scheduled and coordinated with outside production companies for 13 video shoots; oversaw the editing of 64 final pieces of video content in 2015- Built and fostered a network of 10 large-reaching digital news outlets willing to share Opry video content resulting in 74% increased viewership- Managed and programmed the Opry's YouTube channel; studied and implemented audience growth best-practices resulting in a 35% increase in subscriber growth in 2015

Nashville, Tennessee, Us

- Supervised overall user experience on brand website; worked on building large scale promotions as well as day-to-day updates resulting in over 2,300,000 user sessions quarterly- Facilitated in a two-phase launch of a brand new website for an optimized user experience- Conceptualized and created main navigation pages to build a clear digital representation of the brand- Used self-taught graphic design skills to create web images, retail items, and

Nashville, Tennessee, Us

- Managed social media for CMA Music Festival reaching an audience of over 400,000 people- Created and edited digital content including blog posts, artist biographies, show calendars, and sweepstakes- Fostered radio partnerships by visiting stations and writing radio spots to promote upcoming shows- Optimized YouTube presence by editing video footage, tagging videos to increase search engine optimization, and analyzing trends in viewership- Heightened the consumer experience through branding "All-American All Star Week" including formulating and implementing in-show games for the first time in Opry history- Conducted audience satisfaction surveys and interpreted marketing results from a sample of 850 people

- Generated and expedited marketing materials for “Great Futures Start Here” fundraising campaign for youth- Revitalized old website material and created new graphic designs, facilitating the launch of a brand new website- Organized and conducted a photo-shoot used to regenerate marketing materials within the department- Attracted attention of local community through composing press releases and creating two issues of “The Banner” monthly newsletter.- Exercised public relations tactics in creating and managing social media pages for the organization

Bachelor'S Degree, Marketing

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