Emma Swanson

Emma Swanson Email and Phone Number

Digital Marketing Strategist | Fundraising Professional @ Vanderbilt University Medical Center
Emma Swanson's Location
Nashville, Tennessee, United States, United States
Emma Swanson's Contact Details

Emma Swanson personal email

n/a
About Emma Swanson

Emma Swanson is a Digital Marketing Strategist | Fundraising Professional at Vanderbilt University Medical Center.

Emma Swanson's Current Company Details
Vanderbilt University Medical Center

Vanderbilt University Medical Center

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Digital Marketing Strategist | Fundraising Professional
Emma Swanson Work Experience Details
  • Vanderbilt University Medical Center
    Senior Director, Digital Marketing & Fundraising Strategy
    Vanderbilt University Medical Center Oct 2024 - Present
    Nashville, Tennessee, Us
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  • Vanderbilt University Medical Center
    Director, Digital And Direct Marketing
    Vanderbilt University Medical Center Mar 2020 - Oct 2024
    Nashville, Tennessee, Us
    Managed digital marketing initiatives for three hospital brands resulting in over $2.6MM annual digitalrevenue across 15+ major fundraising campaigns and events; mobilized team to grow revenue by 22%year-over-year through an integrated marketing calendar across email, web, social and paid media.
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  • Vanderbilt University Medical Center
    Associate Director, Digital And Direct Marketing
    Vanderbilt University Medical Center Apr 2018 - Mar 2020
    Nashville, Tennessee, Us
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  • Ryman Hospitality Properties
    Manager, Digital Content Development & Promotion - Opry Entertainment
    Ryman Hospitality Properties Jan 2017 - Apr 2018
    Nashville, Tennessee, Us
    - Pitched promotional content ideas to artist management and publicity teams resulting in participation from 34 artists in 2015- Scheduled and coordinated with outside production companies for 13 video shoots; oversaw the editing of 64 final pieces of video content in 2015- Built and fostered a network of 10 large-reaching digital news outlets willing to share Opry video content resulting in 74% increased viewership- Managed and programmed the Opry's YouTube channel; studied and implemented audience growth best-practices resulting in a 35% increase in subscriber growth in 2015
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  • Ryman Hospitality Properties
    Digital Marketing & Content Coordinator - Grand Ole Opry
    Ryman Hospitality Properties Jun 2014 - Dec 2016
    Nashville, Tennessee, Us
    - Supervised overall user experience on brand website; worked on building large scale promotions as well as day-to-day updates resulting in over 2,300,000 user sessions quarterly- Facilitated in a two-phase launch of a brand new website for an optimized user experience- Conceptualized and created main navigation pages to build a clear digital representation of the brand- Used self-taught graphic design skills to create web images, retail items, and
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  • Ryman Hospitality Properties
    Marketing Intern
    Ryman Hospitality Properties May 2013 - Aug 2013
    Nashville, Tennessee, Us
    - Managed social media for CMA Music Festival reaching an audience of over 400,000 people- Created and edited digital content including blog posts, artist biographies, show calendars, and sweepstakes- Fostered radio partnerships by visiting stations and writing radio spots to promote upcoming shows- Optimized YouTube presence by editing video footage, tagging videos to increase search engine optimization, and analyzing trends in viewership- Heightened the consumer experience through branding "All-American All Star Week" including formulating and implementing in-show games for the first time in Opry history- Conducted audience satisfaction surveys and interpreted marketing results from a sample of 850 people
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  • Boys & Girls Club Of Collier County
    Resource Development Intern
    Boys & Girls Club Of Collier County Jun 2012 - Aug 2012
    - Generated and expedited marketing materials for “Great Futures Start Here” fundraising campaign for youth- Revitalized old website material and created new graphic designs, facilitating the launch of a brand new website- Organized and conducted a photo-shoot used to regenerate marketing materials within the department- Attracted attention of local community through composing press releases and creating two issues of “The Banner” monthly newsletter.- Exercised public relations tactics in creating and managing social media pages for the organization

Emma Swanson Education Details

  • University Of Florida
    University Of Florida
    Marketing
  • Florence University Of The Arts
    Florence University Of The Arts
    Uf In Florence Study Abroad

Frequently Asked Questions about Emma Swanson

What company does Emma Swanson work for?

Emma Swanson works for Vanderbilt University Medical Center

What is Emma Swanson's role at the current company?

Emma Swanson's current role is Digital Marketing Strategist | Fundraising Professional.

What is Emma Swanson's email address?

Emma Swanson's email address is em****@****ilt.edu

What schools did Emma Swanson attend?

Emma Swanson attended University Of Florida, Florence University Of The Arts.

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