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Capital One & the James Beard Foundation

Define benefit marketing strategy. Develop marketing content to communicate the benefit, new partners and events to Card Members.Developed marketing and content strategy to support the digital booking launch in the US.Own and manage the Global Dining Collection website globally.

▪ Lead a cross functional team including tech, servicing, marketing, legal and compliance to launch first ever digital servicing feature for UK for premium Card Members to be able to access their Global Dining Collection benefit and make dining reservations via the Amex App.▪ Manage the onboarding process for 7 global markets to launch the Global Dining Collection locally for their Card Members.▪ Manage the Global Dining Collection website including content, UX and ensuring consistency globally.▪ Facilitated Steering Committee meetings with senior leaders to drive clarity and quick decision making.

▪ Managed moderation process for over 8,800 applications including process training, reporting and application decisioning resulting in 6,713 approved Neighborhood Champions, a 63% YOY program growth.▪ Managed the partner marketing strategy for conference activations, email social and webinars for 9 partner organizations to drive program enrollment.▪ Developed program wrap up report to analyze application data to drive a more accurate forecast, resource planning and strategy development for 2017.▪ Spearheaded partnership meetings to discuss recap and 2017 strategy planning with partner organizations.▪ Guided new team members through the compliance process for site and social content, including Facebook, Twitter and Instagram, to ensure timely approvals to launch content.▪ Lead Creative Review Taskforce (CRT), a weekly meeting with all stakeholders and Meridian/RASC approvers where work stream owners can get alignment and stakeholder buy in on new concepts.

▪ Managed relationships with compliance, legal, product owners, tech and external vendors to execute 15 marketing campaigns.▪ Developed a prioritization process to align with multiple stakeholders cross functionally, & across 2 channels to accommodate a 50% volume increase in campaigns.▪ Launched 2 new products, Simply Cash and Simply Cash Plus to the field sales channel managing the tech build, campaign execution and creative materials contributing to 38% YOY growth in NAA. ▪ Guided 2 tech teams through the approval and implementation of net new technologies, pURLs and Interactive Sales Collateral, managing all components with compliance, legal and privacy.▪ Collaborated with promotional products vendor to create a 3 tier premiums strategy for field sales consultants to enhance the prospect experience, increase brand recognition and motivate the consultants throughout the year.▪ Developed marketing materials and managed the go to market strategy to both team’s business consultants.

Provided account and relationship management support across 20 agency partner accounts managing all communication creation with ad agency account directors and internal directors for numerous initiatives including: event planning and execution, semi-annual performance reviews, budget tracking, quarterly burn reports, agency scorecards, and contract management.

Experiential Marketing agency providing talent relations, sponsorship consulting, media, events and consumer engagement services specializing in the culinary, beverage, hospitality, and sports industries.Assisted in coordinating the 50 Yard Lounge, a 5-day Superbowl event fusing the sports and culinary worlds for hundreds of attendees. Interfaced with athletes, VIP chefs, media outlets, guests, vendors, production teams and ticketing to help pull off a major industry win for a first year event, generating 1 billion media impressions. My work on this event showcased my ability to multi-task under pressure like a champion, understand brands and execute flawless attention to detail.Pre-Event Responsibilities included: managing all partner communications for the creation of marketing collateral, creating content and collaborating with graphic design team. Managed relationships with media outlets including USA Today, Sports Biz Journal, The NY Daily News, Time Out NY, The Daily Meal and Village Voice ad sales team on the creation & scheduling of digital and print ad placement. Created pitch books including event overview and sponsorship recap to present to potential event sponsors that addressed how the brands align and possible onsite activations focused achieving brand goals, generating awareness, and drive sales, securing 3 sponsorships.Event Responsibilities: Managed front of house & 6 interns, overseeing ticketing, will call, chef and athlete check-in, and guest services. I was the main point of contact for event sponsors assisting in the implementation of partner initiatives and promotions, as well as day to day partner requests for approved collateral, content for marketing programs, and marketing-related support.

Completed Professional Certificate in Marketing Strategy & Branding.

Allegis Group Services is the largest global provider of HR, Talent & Recruiting solutions.Supported executive and C level clients for American Express and Barclaycard accounts, in developing HR sourcing and recruiting strategy and assessing candidate fit for client organizations. In this role I researched client industries to write and maintain up-to-date market intelligence, competitive environment, and industry trend reports used by agency directors and principals. I also created an executive assessment pitch for clients that became the model framework for candidate assessments on multiple projects.