When the COVID-19 pandemic disrupted life as we knew it, the world seemed to grind to a halt - everything except social media. Before lockdown, I saw platforms like Instagram and Facebook as places to post goofy photos and share mindful opinions. But during the pandemic, my perspective shifted with the rise of TikTok. I began to see the crucial role social media played in keeping people connected, driving brand engagement, and helping businesses adapt to survive in an uncertain landscape. That’s when I became hooked.Today, as a Marketing Coordinator with 3+ years of experience, I specialize in crafting campaigns that resonate with target audiences and deliver measurable results. What started as a fascination with social media has evolved into a well-rounded skill set in digital strategy, content creation, and analytics. My background in event planning has also given me firsthand experience with the marketing that goes into successful events - from designing logos and posters to launching social media and email campaigns that generate buzz. Additionally, my project management expertise allows me to bring structure and efficiency to every initiative, helping ideas move seamlessly from concept to execution.