Emma Toyer Email & Phone Number

New York, United States

• Lead the development and implementation of promotional campaigns to reach the target audience, the long-term brand relevance and short-term sales, across all markets and channels in the USA and Canada.
• Develop action plans for new showrooms openings, new activation and promotional campaigns based on insight from marketplace, competitors and market trends to maximize opportunities with our customers and customer.
• Negotiate ad space on a local and national level to secure the best rates and placements and produce RFPs.
• Track and analyze the promotional budget regularly and propose optimum usages and allocationof the different channels to optimize our ROI.
• Drive governance and best practices company-wide to preserve the brand’s graphic guidelines.

New York, United States

• In charge of the planning, execution and production of all promotional campaigns in North America across all platforms: print, brochure, emailing, digital, website; to reach sale goals.
• Ensure the customer journey, from online to in-store visits, creating a best-in-class experience that leads to a sale.
• Develop and maintain strong relationships with media partners and sales representatives on a local and national level.
• Analyze media consumption to define and optimize the target audience and campaign requirements.

Paris, Île-de-France, France

• Production, deployment and follow-up of the advertising tools (print and digital) for each franchise
• Co-production and implementation of the international media plan with sales area managers
• Editorial management of the social media platforms: multilingual content creation, planning and analysis
• Overseeing and evaluating website traffic and tools
• Press: International requests, newsletter creation, archiving
• Official presentation and face-to-face meeting during bi-annual congresses: results, tools, promotion, marketing, digital

Cape Town, Western Cape, South Africa

• Develop and implement the communication strategy
• Create communication content, both print and digital, for South Africa (EN) and Mauritius (FR)
• Develop a new digital marketing strategy and reinforce community management
• Construct relationships with medias, art galleries and suppliers
• Event organization including pop-ups and developing partnerships

Hong Kong

• Assisting the sales team in multiple locations
• Business analysis reports
• New suppliers prospection
• Competitive intelligence

Région De Paris, France

• Learning customer relations, teamwork
• Using customer management software
• Represent and promote the company at several fashion shows

Bachelor’S Degree In International Management, Barcelona Campus

Part of the 1% worldwide business school to have obtained all three of the industry's international accreditations: EQUIS, AMBA and AACSB.

Exchange Program, Santiago De Chile Campus

Según ranking de la publicación Times Higher Education, la UDP se ubica dentro de las 40 mejores casas de estudios de América Latina y la.