Emma E. Email & Phone Number

Las Vegas, Nv, Us

Jersey City, New Jersey, Us

Dublin, Dublin, Ie

-Management of all US content pages for Casinos.com/us-Editing and updating current and new pages, plus content uploading and management within the CMS-Intermediate SEO knowledge and application to new and existing pages. Consistently check and revamp content based on SEO needs, keyword rankings and data deep dives-Weekly SEO metrics and analysis report-Creative content and marketing ideation to further amplify site awareness, exposure, and conversion-Integrating new features into current and new content including tables, operator lists, CTA buttons, maps, and more-Consistent Quality Assessment of existing pages for errors, updates, improvements, and feature additions-Anchor text/interlinking tracking between US pages-Executing new page briefs, outlines and templates, and assigning them to freelancers-Management of US freelancer pages and projects

Gzira, Gzira, Mt

-Site management of PlayUSA.com-On Google SERP, PlayUSA.com ranks on page 1 or 2 for the highly desired generic industry keywords "gambling news", "US gambling" and "US sports betting," "online casino" and "online gambling." This ranking is out of 100-400 million results for each. -Site management includes scouring for news stories, assigning them to writers, full editing and prepping in WordPress, then posting.-Additional responsibility of written newsletter content and social media posting for each article on Twitter, Facebook and LinkedIn.-Managing all staff writers and freelancers for the above sites, and calculating their monthly costs.-Keeping site resources and standing evergreen pages up to date, as well as collaborating with digital team members to upgrade sites when opportunities arise.-Working with chief revenue officer and head of content on matters related to site revenue.-Monthly reports including site traffic, keyword data, and goals.-Daily use of Google Analytics and Webmaster Tools.

Las Vegas, Nevada, Us

-Responsible for the majority of copy on print marketing materials resort-wide, including advertising taglines, rack cards, brochures, one-sheets, newsletters, posters, etc, in addition to assisting on verbiage for Wynn digital departments. Craft copy for both ongoing promotions and one-off events. -Maintain brand voice and integrity across designated business units, advertising and all other internal and external communications as related to the overall corporate identity.-Collaborate with a wide variety of functional areas to execute specific marketing plans for each business unit.-Editing copy, presentations, and marketing materials from other departments.-Manage and maintain relationships with creative agencies and external resources to fulfill graphic design needs.-Act as a producer and project manager on brand photo shoots, including photography for the resort, food and beverage, retail and staff. -Wynn Magazine Editorial Liaison - copy edit every article and manage the issue’s two day fashion shoot. -Develop identities – including logos, signage and copy descriptions - across all areas of business and manage the transition of identities for new outlets.-Provide direction and oversee the development of all advertising creative and collateral.

-Assist in branding, marketing, and digital content for the Scott Brothers lifestyle brand, and television personalities/entrepreneurs Drew and Jonathan Scott-Research, pitch and execute editorial content ideas, along with promotions, scripts, video and social contests.-Spearhead collaborations with social and viral influencers.-Create marketing, social and content plans for launches with various partners and brands.-Develop and execute editorial calendar.-Track and monitor performance of all digital content projects, including web site redesign.-Craft social media ideas and posts that align with current initiatives.-Write/edit copy for web site, social posts and other platforms such as IMDB, YouTube, Wikipedia, etc.-Manage progress of short term and long term digital goals, including social media and content plans, and newsletter maintenance. -Assist in maintenance of multiple web sites including thescottbrothers.com, sbentertainment.com, scottlivinghome.com, scottshop.com and producersball.com

Las Vegas, Nv, Us

-Manage Total Vegas Blog's editorial calendar and all freelance writers. Plan and execute multiple stories weekly, while working in tandem with all departments on their property needs.-Work in sync with marketing, public relations, SEO, and social media teams to ensure streamlined collaborations, and make sure promotional campaigns and plans and strategies are executed correctly, efficiently and successfully. Consistently work with them on ways to drive traffic and web site conversion through owned content.-As part of a team, take initiatives through the initial strategy process to full-blown marketing plans that simultaneously use SEO, shareable content and social media to drive traffic, revenue, awareness and engagement.-Work with social media team weekly to collaborate on their posting calendar and incorporate the appropriate blog content into the mix.-Compile a monthly month to date and year to date blog report of traffic, post and social media statistics and growth.-Point person for the marketing team to go to for Las Vegas property web site changes, edited through daily use in the Adobe CQ CMS-Write campaign copy for banners, multiple paid landing pages and various other digital needs.-Keep maintaining responsibilities as Digital Content Editor position.Also proficient in Google Analytics, Word Press, Omniture, MRM, Adobe Marketing Cloud and Adobe Social.

Las Vegas, Nv, Us

-Write and edit multiple weekly stories for Caesars Entertainment's Total Vegas Blog through WordPress-Push blog content on social channels including Twitter, Facebook, and Google+. -Curate, research, write and edit copy for Caesars Entertainment's Las Vegas hotel property websites, including its 9 local hotels. Consistently update the copy on the web sites, or make articles and pages more SEO targeted. -Build actual detail pages in Adobe CQ, changing text, adding modules, photo, video, social media feeds and helping the web team keep these pages updated.

New York, Ny, Us

-Pitch and write profiles on luxury brands and companies, philanthropy, celebrity and fashion topics that fit within Niche Media brand-Assign and manage freelance event photographers and their work-Select and compose content for photo pages section-Create a separate monthly digital newsletter story with photos-Hire interns and mentor their work-Assemble the magazine's master dossier for each issue and initial content planning meeting-Complete editor-in-chief’s expense reports-Write three weekly on-brand blogs for vegasmagazine.com’s “Insights” section-Manage all calendar listings for vegasmagazine.com’s events calendar

Write and research numerous articles on a weekly basis - topics included entertainment, celebrities, fashion, dining, spas and hotels, copy edit and spell check every page that goes in the magazine, gather and select photos and art appropriate to articles.

Contributed to various publications included Life & Style Weekly, Us Weekly, Luxury Las Vegas, OK!, Star, and News of the World

Interview celebrities at red carpet events or through telephone, report on celebrity activities, foster relationships with numerous sources and entertainment insiders, attend numerous events to network with sources and report on attending celebrities, assist the West Coast Bureau with additional help on stories by email and phone through interviewing, researching, calling and written background information files, and write some short pieces for the web site and for publication

Scottsdale, Arizona, Us

Research, interview subjects and write articles monthly, with focus fashion and beauty editorial, transcribe interviews and write, edit and fact check articles, do re-writes on freelancers articles, coordinate and oversee photo shoots with crew for fashion spreads in magazine, pitch ideas for on-brand articles in weekly meetings, manage interns and freelancer writers on assigned tasks, network with those in the local and national media industry for potential stories