Emma Thomas Email & Phone Number

Salt Lake City, Ut, Us

Remote

• Work as both a team manager and individual contributor to help translate complex concepts into easily digestible engaging communication including reports, presentations, advertisements, vector drawings, social media graphics, tradeshow displays, and more.• Manage the daily approval and allocation of all department projects, strategically aligning projects with each team member’s skill set.• Provide art direction, conduct thorough reviews, and lead final approvals to ensure the delivery of high-quality work that aligns with company visual identity standards and enables go to market motions.• People management, including mentoring, performance reviews, facilitating career growth through team meetings, one-on-one conversations, training, and other development opportunities.• Collaborate and partner with other departments, such as marketing, internal communications, business development, and technical subject matter experts to develop cohesive and impactful campaigns.• Identify and address process inefficiencies, implementing strategic improvements to streamline workflows, automate processes, and elevate team productivity.

Remote

• Responsible for conceptualizing and designing compelling and engaging visual and interactive designs tailored for both print and digital applications.• Played a key role as a lead designer and project manager while thriving in a fast-paced, agency-like environment.• Assisted in brand evolution by exploring new ideas and a refreshed visual approach and helped implement an updated visual identity across all design materials across the firm.• Collaborated seamlessly with diverse teams throughout the organization, including marketing, corporate communications, learning & development and other internal stakeholders.• Provided decisive leadership and direction, supporting junior team members for day-to-day projects, while consistently upholding the firm’s high standards for design, branding, and visual style across all media.

Salt Lake City, Ut; Seattle, Wa; Spokane, Wa

I work closely with local office leadership, business development and industry/business line leaders as well as national team members to provide marketing support. These duties include:- Support the development of local office marketing strategies and activities- Manage industry, business line and special marketing programs- Provide direction, management, coordination, support and follow up in the execution of events and campaigns including direct mail and digital- Maintain and enhance the Customer Relationship Management (CRM) database- Plan, organize, and deliver presentations and trainings- Assist with market research and metric tracking for local offices- Manage and forecast annual marketing budget for each local office- Assist with proofing and editing of proposals

West Jordan, Utah

Prepare proposals, qualifications, packages and presentations for prospective clients.Manage and facilitate proposal kick-off meetings.Draft, edit, organize and proof various marketing collateral, including proposal content, project sheets, resumes, award submittals, brochures, media relations pieces and presentation content/PowerPoints to ensure content is comprehensive, competitive and client-specific.Create and manage templates for internal use by non-design team members.Schedule and track the production of proposals/qualifications packages to meet deadlines and assist in production efforts.Manage project and client data in firm-wide databases.

Greater Salt Lake City Area

I continued to provide Graphic Design services on a per project basis for Floorplan Xpress while they transitioned someone into my role.

Oklahoma City, Oklahoma Area

Hired to build new department and tasked with accountability for marketing activities including strategic planning, web analytics, lead generation, social media strategy, email marketing, graphic design, collateral management, customer communication, and branding. Led all marketing efforts for 32 nationwide locations and provided sales training and support for satellite offices.- Built marketing plan from the ground up and began to generate revenue within 4 months by providing marketing services in new markets including direct mail campaigns, customer referral programs, and digital media campaigns.- Established and implemented a new sales training program which provided new employees with a firm introduction and the keys to success. The program included continuous education and sales support for current team members.- Created and maintained prospect database of over 20,000 potential customers and generated qualified leads from multiple channels for sales teams across the country.Selected campaigns: - Implemented marketing strategies to propel company into 16 new markets, while driving sales in existing markets.- Increased sales by 3 million dollars over a six-week period by implementing a year-end marketing campaign nationwide.- Drove an increase in web traffic by optimizing the website content for SEO, increasing organic search traffic, and adding new referral sources.- Increased customer referrals by implementing a new customer referral program that drove growth during a slow season.- Re-engineered all sales reporting and tracking processes including implementing a new CRM system.

Oklahoma City, Oklahoma

Responsible for layout and design of all marketing support materials while adhering to brand standards and staying within tight budgets.Responsible for updating, maintaining, and creating all website content including graphics and SEO using a content management system.Responsible for monthly email newsletter campaigns including design, implementation, and management of subscriber lists.Assisted with yearly planning and implementation of marketing initiatives and events that aligned with credit union goals.

Oklahoma City, Oklahoma

Coordinated all promotions and marketing projects including direct mail, special events, lead generation, and social media.Designed all print and digital materials including brochures, newsletters, emails, and advertisements. Represented the credit union at community and membership group events. Regularly interfaced with member groups to drive new customer acquisition. Updated website content, social media channels, digital displays and LED signs within branches.Developed and managed the marketing department budget.