Managed Google and Meta ad accounts for 200+ clients. Responsible for maintaining/lowering CPL in accordance with client goals and budget management. Ideated, implemented and reported on paid social tests. Attended client calls to provide insights on data, performance, and strategy.

Single-thread owner/campaign manager of all paid social channels &campaigns (with an emphasis on Meta Ads).Performed frequent data analysis on platform data, Google Analyticsand PowerBi in order to optimize campaigns and track KPI progress.Collaborated with other Channel Managers, Creative Team, and more ensuring consistency across channels & successful execution of multi-channel campaigns.

Tasked with a variety of marketing responsibilities including email marketing, social media marketing, digital marketing, content creation, etc.Began with a multifaceted role on a lean Marketing team, working on sales enablement, landing page design and copy, email marketing, marketing assets (swag) and conference planning. Wrote and created 5 marketing emails for holiday promotions, customer communications and product announcements. Joined the Acquisition Team to focus on email marketing and website optimization with a focus on growing conversion rates in both channels. Wrote, created, reported on and optimized 5 email drip campaigns. Worked with team to A/B test website changes while analyzing the effect on on-page conversion rates. Transitioned to the Digital Marketing Team to launch and analyze campaigns for paid media channels including Facebook Ads, Twitter Ads and Google Adwords. Launched and managed 7 Facebook Ads campaigns over 4 months. Both retargeting and lookalike campaigns were utilized with goals of driving conversions, driving engagement and creating awareness. Created and managed a Twitter campaign using a targeted lookalike audience with a goal of driving traffic and creating brand awareness. Reported on key metrics for each campaign to determine success including conversions, conversion rate, reach, click-through rate, and more. Developed weekly recommendations for optimizing Google Adwords based on traffic, quality score and other factors. Conducted keyword analysis and report on SEO metrics like webpage visibility, traffic, etc. weekly. Managed weekly reports on traffic trends, signups and leads by channel and spend.

Helped to improve the efficiency and quality of Customer Support experience for over 8,000 customers. Continuously trained and motivated Customer Success Team located in 3 states in order to provide excellent customer support as well as create an exciting workplace. Gathered and analyzed all data in relation to Customer Support including the number of incoming support tickets, ticket performance per employee, incoming call volumes, calls taken per employee, categories of support requests, etc. Defined daily, weekly and monthly goals for Customer Support Specialists.Created a training regimen for all incoming Customer Support Specialists, and helped develop a Customer Support summer intern program. Trained and managed Customer Support interns from a local university.

Provided customer support for over 8,000 customers via phone and email. Developed and updated multiple processes for Customer Support specialists including cancellation, account verification and more. Helped onboard new customers by providing demonstrations via video chat and personalized phone calls. Worked hand-in-hand with Sales Department in order to continuously provide customers with the most up-to-date and efficient services. Single-handedly provided entire Customer Support service to all customers from a recently acquired company, Shoeboxed. Provided support via phone and email for thousands of customers. With experience in Support and the product, became Subject Matter Expert.Developed training process for Customer Support Specialists joining Shoeboxed team, and trained multiple employees.