Emma Verdi Email & Phone Number

Charlotte, Nc, Us

Charlotte, North Carolina, United States

-Leads operational strategy for CNET Tech & ZDNET, two business units that generate over 30M in unique monthly pageviews and $2M in monthly affiliate revenue.-Regularly presents financial performance, product initiatives, and business priorities to senior stakeholders.-Primary business contact during monthly close, coordinating with accounting and FP&A teams to ensure accurate revenue and cost attribution across 30+ affiliate relationships.-Analyzes tradeoff and feasibility of partnership deals with multiple F10 companies, generating $500K in incremental CNET profit and $5M in incremental gross merchandise value to date.-Among 12 of 100+ Senior Analysts selected for prestigious program focused on leadership development for high-performing, high-potential individuals. -Completed RV Data Accelerator, a 100-hour intensive course on data analysis, statistics, and SQL, in addition to the Management and Leadership Essentials Program (MLEP).

Charlotte, North Carolina, United States

-Led digital experience strategy and execution across the brand’s core technology sector & financial services vertical, spanning 100+ areas of editorial coverage.-Managed a team of 3 associates, supporting their personal development and driving business performance above EBIT forecast by 30% in Q1 of 2024.-Composed a testing roadmap for a high value tech partner, growing their click share by 25% and earning $270K in incremental annual revenue to scale the VPN category through organic + paid traffic sources.-Primary business point of contact for CNET’s sitewide rebrand, sharing performance updates with senior stakeholders and advising on future iterations of experience.-Strategic owner for weekly sprint & quarterly planning process, identifying and advocating for the highest impact project and BAU work to drive business value.-Executed multiple large-scale projects including banner testing, widget implementation, and a complex API integration generating over $300K in incremental annual revenue.

Charlotte, North Carolina Area

-Managed full-funnel performance reporting for CNET’s net-new startup personal finance folder, building the reporting process from scratch post-acquisition and utilizing Looker, Excel, and SQL for analysis.-Owned API integration & card template redesign, contributing to the growth of Credit Cards as a <$1K/month business to a meaningful topic ($30K).-Owned strategy for iterative on-site testing, from ideation to final communication of results to cross-functional stakeholder group.-Created opportunity size models to predict expected impact of site initiatives.-Mentored associates in the tactical and relationship skills needed in the role & managed a summer intern who returned as a FTE.

Chapel Hill, Nc

-Developed annual marketing strategy to increase student awareness of 35+ Undergraduate Global Programs.-Led content creation and strategy for UGP’s social media platforms to drive recruitment.-Collaborated with a team of 10 students to create and promote various recruiting events.-Managed a pipeline of potential applicants interested in semester programs in Europe.-Drafted email communication to pipeline to remind them of upcoming deadlines and answer questions.-Served as a liaison between international exchange students and the Undergraduate Business Program.

Raleigh-Durham, North Carolina Area

-Supported strategy and rollout of agile transformation of full business unit in world’s leading medical device company.-Drafted corporate communication and organizational onboarding presentation.-Created a detailed survey report that analyzed client’s behavioral patterns and agile tendencies.-Collaborated with the internal branding team on social media content creation and strategy.-Developed a curriculum for the firm’s university consulting development program.

Raleigh-Durham, North Carolina Area

Personify’s Integrated Talent Platform offers employers a more proactive, business-aligned strategy for attracting and retaining talent. Recognized on HRO Today's 2017 Baker’s Dozen List of RPO Providers, we optimize the recruiting process and provide a personalized candidate experience. -Designed social media graphics for Personify’s Linkedin internal hiring campaign using Canva.-Collaborated with Personify’s marketing team to craft a recruitment strategy for full-time and university hires.-Conducted over 40 candidate phone screens which has led to 24 client interviews, 9 offers, and 3 hires.-Leveraged LinkedIn, CareerBuilder, Indeed & Monster to generate over 1000 candidates for 40 open positions across 30 Charles River locations resulting in 4 direct-source hires.-Consistently exceeded individual target goals to help lower time-to-source and time-to-fill metrics.-Demonstrated exemplary customer service to contacted candidates to contribute to a positive candidate experience.-Developed a detailed, color-coded database on Google Sheets to keep track of candidate sourcing progress.

Apex, North Carolina

- Created advertisements to promote specialty products and limited-time offers.- Maintained a detailed and accurate system to track expiration dates of over 50 products.- Memorized regular client's names and orders to establish a personal connection with the customers.- Represented the Starbucks brand by demonstrating distinguishable customer service.- Collaborated with a team of 15 employees to manage orders and operate the register.- Excelled under high-pressure and high-demand conditions during store rush hours.

Chapel Hill, North Carolina

-Designed a 7’ by 7’ banner to help the organization recruit 10 new members.-Utilized Canva to create informational flyers & advertisements to raise awareness for club events.-Led a team of 5 members to collect 300 responses for the organization’s annual Google Forms survey.-Analyzed survey data and strategized methods to increase NCPIRG’s visibility on campus.-Presented in front of groups of 40-50 students to garner support for the club’s voting rights petition.

Bachelor Of Science - Bs, Business Administration And Management, General

Activities and Societies: Undergraduate Marketing Club & Consulting Clubs | Global Programs Specialist

Bachelor Of Science - Bs, Business Administration & Political Science | Minor In Spanish

Activities and Societies: Phi Beta Kappa | Honors Carolina | North Carolina Public Interest Research Group | Carolina Union Activities.

Business Administration And Management, General

High School Diploma, International Baccalaureate (Ib) Diploma