Managing Embrace Digital Lancashire, a fully funded business support programme focused on digital tools and platforms.Funded by Lancashire County Council (pilot), the UK Government via the UK Community Renewal Fund (2022), and the UKSPF fund via West Lancashire Borough Council (2023-2024), the programme offers online training, workshops and 1:1 support to help Lancashire organisations get started with and make the most of digital tools.Our pool of highly experienced industry experts give practical, actionable advice to help organisations address challenges, build resilience, increase efficiency and grow using digital platforms.Get in touch to speak about bringing a similar programme to your area.

Managing the syllabus for WYK's digital programmes, supporting underrepresented talent into new roles in digital marketing.

Day-to-day management of full time digital marketing training programmes, focused on performance marketing. The 10-11 week training courses are designed to improve access to the digital marketing industry.Coordinating trainers and facilitators throughout the 3 month timetable, as well as delivering and facilitating sessions.Managing learner progress and reporting across KPIs, including completing funding partner reports and data requests.

Analytics, Excel and digital marketing tutor for WYK Digital, an accelerator programme for young people in London, Manchester and Yorkshire.

Digital marketing and workshops for SMEs, creative businesses and charities. My specialist areas are digital marketing strategy, Google Ads (and Google Ad Grants), Google Analytics and SEO, although I have varied experience across other digital marketing channels.Developing digital marketing / digital skills workshops, content and programmes for businesses and communities, as an associate trainer with agencies and directly with individual organisations.Delivering digital skills training/coaching for initiatives such as Google Digital Garage, Digital Boost, Lloyds Bank Academy & Google Safety Centre.

- Training, moderating and mentoring for Google Digital Garage online webinars (2020-present) in the UK and Ireland. See weekly free sessions and online resources here: https://learndigital.withgoogle.com/digitalgarage/f2f and 1:1 mentoring via Digital Boost here: https://goo.gle/ukmentoring- Training and coaching at Google Digital Garage on Tour (2015-2020) events around the UK providing digital advice to SMEs, charities and individuals. This includes guidance on Social Media, PPC, Blogging/Web Content, SEO, Google Analytics, YouTube and more. Training and one-on-one sessions with small to medium businesses, start ups and individuals, advising on digital marketing and digital inclusion topics, and suggesting further resources for learning digital skills.- Training and coaching for Lloyds Bank Academy, a digital inclusion programme covering topics such as digital communications, online safety and personal branding.- Training on Google privacy, safety and security topics at conferences and events in the UK, Belgium, France, Germany and the Philippines

Temporary role as a Tech Champion with the Digital Culture Network team, covering digital strategy. The Digital Culture Network provides free support to the arts and cultural sector through 1:1 advice, webinars and resources.

Freelance digital marketing training & mentoring for We Are Digital's Digital Marketing Course, a funded programme to support unemployed learners or career changers into digital marketing roles. Initially an in-person programme, now run via remote training across the UK.Drawing on industry experience, this digital skills programme covers SEO, paid search, social media, content marketing, analytics, commercial awareness and more, with a focus on practical skills. As well as the programme, I train and support the digital marketing trainer team, and host industry panels where our learners hear from digital marketing professionals about their career journeys.

Freelance marketing for The Landing, MediaCityUK's innovation hub for tech and digital startups.Role included marketing of ERDF-funded workshops and events both tenants and external businesses, social media, email marketing (MailChimp) and content for the website (Wordpress). I was also involved in organising and marketing events such as MetaLab, a tech conference focusing on AR and VR, and marketing The Landing's work with partners such as Vodafone and Digital Catapult.

Digital Skills trainer and coach at Google Digital Garage in Manchester. Delivering free training on marketing, skills for work and all things digital for businesses and individuals, plus one-to-one coaching.I also worked on our partnerships team, working with local businesses, organisations and groups to train their staff/networks, and offering free space to run their own training events.Based on King Street, Manchester city centre for 18 months, we helped individuals and businesses to boost their digital skills with sessions and one-to-one mentoring on all things digital. Whether creating a CV, learning to code or starting to use social media to grow your business, the team used our wide range of experience and backgrounds to support the local community.

Marketing and operations/programme management for an online platform offering practical classes covering essential skills for building and growing a successful business. In-person (London) workshops and online classes by experienced, engaging instructors.My operations role included managing the learning programme and course development, identifying and liaising with instructors to develop classes in marketing, finance, fundraising, business planning and other in-demand topics. I also developed and managed our partner and venue network, including building relationships with coworking spaces around London and managing events.On the marketing side, I worked with partners, business networks and affiliates to promote classes and offer additional value to their communities. Internally, I grew Monkfeet's community of startups, entrepreneurs and students through online marketing channels including content, social media and email marketing.

Freelance marketing, eCommerce and communications work at London's first Cat Cafe.Marketing and content: Marketing activity for both the cafe and online shop, engaging our community of cat-lovers through Twitter, Facebook & Pinterest, writing e-newsletters and SEO-friendly blog posts, and tracking campaign performance using Google Analytics.E-commerce: Suitability testing of platforms for a new online shop in October/November 2014 and a quick move-over from WooCommerce to Shopify in time for Christmas sales! This included writing SEO copy for new products and updating old copy for the new shop, uploading product images, writing meta descriptions and categorising products. Following a successful launch we continue to update with new products and promote with social media and newsletter activity, as well as an internal shop blog.Bookings/communications: Streamlining the bookings experience and ensure a high standard of customer service. This includes keeping our (WordPress) website content up to date to ensure customers have the latest information, and responding to customer demand for new services and products.

Freelance PPC work for search marketing agency Croud, working on tasks for various clients across sectors including retail, financial and medical.

Worked at various events consulting with SMEs to improve their online presence, including:- Creation of AdWords accounts and optimisation of exisiting accounts- Introducing and setting up Google Places & Google Apps where suitable- Using Yola to create basic websites for those without an existing online presence- Introducing Google Analytics and audit of websites using exisiting accounts- Social media recommendations where applicable, including audits of Facebook, Twitter & Google+ accountsThe team also worked at Internet World, the Google Campus Fashion Assembly, Go Digital Newcastle and Grow Your Charity Online events.

Joined Tent London to launch East London Design District - a platform showcasing design-led businesses, venues and events in the area.The role included building on the original concept to finalise a design and structure for the website, overseeing the web build and providing feedback to the developers at each stage, setting up social media accounts and researching East London businesses to work with.

Good Chocolates started as an online artisan chocolate marketplace and community of chocolate lovers.Responsible for social media accounts, and working with UK chocolatiers to engage them with our platform, and showcase their products through content & copy.

- Responsible for day to day running of luxury fashion accounts in the UK and internationally, including budget management, developing ongoing optimisation strategies and implementing new campaigns in line with the client's needs.- Client communications including daily and weekly reporting, responding to ad hoc data requests, and liaising with the marketing and merchandising teams to ensure PPC activity fits with overall strategy.- Further development of Hive/SQL skills, attending further training and assisting in the training of others. Took on role of 'Hive Champion' within my team, to assist colleagues in developing their knowledge.

- Trained in PPC account management including ad creation, optimisation strategy, and budget management. Took and passed all AdWords exams as well as the Google Analytics IQ and Bing qualifications.- Attended Hive (SQL) training and further built on this through creating and adapting alerts within the Forward 3D system to increase efficiency of account management. Assisted in training others to create alerts.- Worked on luxury fashion client accounts with responsibility for daily reporting and day-to-day tasks, as well as contributing to monthly performance reports.- Additional training in other areas of online marketing including SEO, Display and Facebook ads.

SEO internship involving recruiting and liaising with content writers, building relationships with bloggers, and learning SEO and link-building techniques.

The Chocolate Cellar is an award-winning independent chocolatier specialising in unique handmade chocolates and gifts, as well as offering chocolate making workshops, wedding cakes/favours and corporate events.My duties in this role included:- Maintaining the website and online shop, including editing content, adding new products and descriptions, working with our photographer and ensuring the event calendar was up to date. I also ensured all orders were completed and sent out asap.- Customer service, including handling event bookings, providing information about custom orders, dealing with enquiries and promoting new workshops.- Online marketing including editing and sending out the email newsletter, keeping Twitter and Facebook up to date and using these channels to engage both new and existing customers.- Organising and preparing for custom workshops, corporate events, farmers' markets and larger food festivals.