Founded by the folks that helped bring innocent smoothies to the world, Peppersmith continues to challenge the category and grow as THE premium, health focused, vegan friendly, sugar free confectionery brand in the UK.As the custodian of the brand, I strategically head up the marketing, creative and direction; inspiring, educating and recruiting new brand lovers along the way.

Leading marketing, design and deliverables across the Peppersmith brand I…👉🏼 Own and drive the brand vision and lead key initiatives👉🏼 Strategically create, own and manage the annual marketing calendar👉🏼 Lead all creative; from redesigning the brand guidelines and proposition through to day-to-day design, content creation, website design, art direction, photography and film direction👉🏼 Manage budgets, reports and presentations👉🏼 Identify and lead opportunities, partnerships with brands and organisations👉🏼 Lead internal communications between departments👉🏼 Work with the sales team to help inspire, create and develop sales tools and drive comms 👉🏼 Drive and inspire NPD developments and competitor analysis 👉🏼 Lead motivated agency partners and relationships - PR, experiential, sampling👉🏼 Lead digital marketing, website and social media initiatives as well as activate face to face in the real world; shopper marketing, PR, brand activations, sampling👉🏼 Creatively trail new tactics and push boundaries

We Are Family; a creative live and digital events agency who offer unique detailed creative, original design, in-depth industry knowledge and stand out talent for all event needs. Their working approach is to become a family style extension of their clients and brands. Those include Facebook, Instagram, Kantar, Defected as well as private client events and parties.Overseeing the creative production and design resources, ensuring effective and harmonious ways of working. Management of creative workflow from brief through to delivery and live event; working alongside Senior Management to track and forecast upcoming work, assign teams, challenge and develop ways of working for improved business performance and ultimately ensure the business goals are achieved by managing and optimising the allocation of work and deployment of staff.

TRO is a multi-award winning experiential marketing and events agency, passionate about connecting people and brands through memorable experiences. Affiliated with TBWA, this promotion saw me manage the high paced output of the 20+ strong in-house creative team. Scheduling all creative needs and resources for global brand names activating across the UK and beyond. Working closely with key stakeholders to best manage resource, efficiencies, ideation processes and creative delivery for brands including BMW, British Airways, Huawei, Google, Lucozade, Logic, Mini, Molson Coors, Nissan, Porsche, Ribena and Volvo.

Employed by the business to manage drinks and sports brands such as adidas, Fit Water, Lucozade Sport, Lucozade Energy and True Nopal Cactus Water. This role encompassed brand activation and account handling areas responsible for client management, budgeting, supplier negotiation, team management, problem solving, strategic relations, creative ideation, presenting, new business and process developments.Key Achievements:• The media launch event of Lucozade Sport's revolutionary Fit Water with world heavyweight champion Anthony Joshua and global health and fitness expert and influencer, Emily Skye. • The global adidas World Cup Ball Launch in Moscow and Tango League and surrounding social media influencer events.• Lucozade Energy's Whoosh Hour sampling in London's Oxford Circus, allowing commuters to 'whoosh' through their commute by giving free journeys on TFL using specifically developed NFC-enabled bottles.• True Nopal Cactus Water's 5-month London based theatrical sampling activity, increasing brand awareness and education of this 100% natural hydration drink.

N2O is one of the UK’s most respected brand activation agencies, creating immersive marketing campaigns that engage with consumers to increase brand loyalty and boost product sales. Gatekeeper between brand management and creative teams, this was a unique role overseeing all brand activation needs and creative output company-wide for activation within high street retailers Boots, Morrisons, Superdrug and Tesco for FMCG companies such as COTY, Mondelez, PepsiCo and Unilever.Key Responsibilities:• Plan, schedule and manage all projects through artwork conceptual design and digital design to ensure smooth workflow of creative projects, from initial brief through to completion. • Work alongside the Art Director, Senior Artworker and Digital Design Manager with their respective teams, and with the Business Development and Campaign Management teams to ensure all project milestones and deadlines are agreed across Project Plans and scheduling software, and then met.

Initially responsible for a range of health and beauty brands for companies including Bayer, Beiersdorf, L’Oréal, Rimmel and Unilever, I was promoted to manage all experiential activity for the £1m national retail account, Superdrug - overseeing and managing all brand activation in Superdrug stores across the UK. Following consistently high-quality delivery, the account grew, requiring the growth of the team, role and business development. Key Responsibilities:• Oversaw and managed a team delivering all experiential marketing activity delivered in Superdrug stores across the UK.• Targeted year-on-year growth of Superdrug supplier brands and own brand activation.• Campaign Set Up: understood and consolidated client requirements into manageable briefs, steering major band campaigns by pitching engaging creative ideas and immersive experiences, cost proposals and presentations.• Campaign Delivery: ensured each piece of work was run on time, within budget and to high quality. Provided effective supplier and campaign staff management; found and secured ideal venues; oversaw all creative output to ensure faithful brand representation and on-brief results; managed and adapted to change during campaigns with excellent client communication throughout.• Campaign Review: created concise post campaign summary reports to demonstrate campaign success against target KPIs. Followed up on campaign reviews with opportunities to re-engage for further brand activation.

Described by BBC Radio 4 as ‘The Rolls Royce of Christmas Experiences’, LaplandUK welcomed over 20,000 visitors from across the UK and beyond, to its magical, family-friendly three-week event; an authentic Lapland experience in the UK. In 2012, the event had the best sales figures of its six-year history to date, giving a solid platform from which to part sell and partner with IMG.

Now known as the SHS Drinks, the group’s division was the number one manufacturer of ready-to-drink beverages in the UK and number six internationally. This role involved managing the on-trade brand activation and marketing planning for Desperados and WKD across the South East region, building and developing on trade relationships. Promotion followed, managing the brand activation for their newly acquired brand, Bottlegreen across the South East and Home Counties.Key Responsibilities:• Managed marketing budgets, tracking and reporting to internal and client stakeholders.• Executed on-trade national campaigns, regional promotions and brand visibility.• Created and managed experiential marketing, sponsorship and sampling activity at events such as the Chelsea and Hampton Court flower shows, Shakedown, Beach Break Live, Park Life, Freeze Festival and Boardmasters.• Researched brand target markets, developed understanding of and reporting on regional sales needs for each.• Designed and produced bespoke marketing material to activate brands in UK venues.• Built and maintained excellent relationships with clients, 400+ accounts, suppliers, wholesalers and event staff.• Regularly presented results to show achievement against marketing KPIs across region.• Won a variety of national awards including: WKD Late Night Venues Incentive; WKD Purple distribution for JD Wetherspoons; WKD Cocktail Champion in 2011; Desperados Brand Champion.

At the time of employment, Off The Piste (NUCO) was the largest UK tour operator specialising in winter holidays for students. Key success was helping to run the Oxford and Cambridge University Varsity Trip in 2010, including piste-side parties, ski and snowboard racing, onsite management and logistics of a launch party, mountain meals, comedy night and final night festival party, including global music headliners, for the 3500 attendees.

Management of a variety of small and large scale marketing campaigns in this boutique style creative agency specialising in internal and external communications for SEAT, Citroen, AXA PPP, MPL and Godfreys.Key Responsibilities:- Account handling: print production, creative briefing, artwork proofing, copy writing, market research- Office management and initial point of client contact- Brand development and marketing material produced for outdoor sports specialist Godfreys- Organisation of promotional event days and event conferences for global investment house MPL - CMS of the SEAT employee rewards website, develop online content and campaigns to increase interactivity, motivation and rewards for their users

Office management and marketing support for SMP and sister graphic design company Blaize; a BTL agency specialising in channel, promotional, shopper and experiential marketing. Working directly with the account management teams to gain invaluable experience of account handling processes for Braun, 3M, SanDisc and played a key role for the Pringles Xtreme product launch events.

Management of a great team in a large Chalet-Hotel in Meribel. Hard work, forward planning, motivation, clear communication, enthusiasm and of course a lot of time on the slopes, were key to getting consistently exceptional service from my team.

SBDA Ski Boat Drivers AwardPower Boat Level 2Assistant Sailing InstructorFirst Aid