Emma Walker Email & Phone Number

Fuschl, AT

Paris, Île-de-France, FR

• Key Responsibilities
• Develop all elements of the marketing mix to achieve budgeted volumes, revenues, market share and profitability for Belvedere and Volcan while respecting and enhancing the brand image and reputation both internally and.
• Deliver market leading marketing activity to amplify the Brand DNA including events, ATL media (focus on digital/social media and TV programmatic), influencer collaborations, PR and local content.
• Develop annual Brand Plan to achieve brand objectives and maximize consumer value perception using key performance measurement tools (such as BHT - Brand Health Tracker) and insights.
• Brief and manage external parties, including Media, Digital, Event, PR and Graphic Design.
• Regular analysis and review of brand performance, ensuring clear understanding of opportunities, threats and competitor strategies.

Paris, Île-de-France, FR

• Roles & responsibilities as above.Key Achievements
• Created the world's first Hennessy NBA activation (Court's Beyond Limits) at Bondi Icebergs merging the Cognac brand and the NBA at an Australian landmark. The six month plus project involved collaborating with various.
• Additionally built an extensive media campaign (digital and TV) from strategy to execution and reporting.
• Hugely successful campaign receiving global buzz throughout the business, NBA, media, key opinion leaders and consumers. Created the benchmark for all Hennessy NBA global activity to follow.

Paris, Île-de-France, FR

• Key Responsibilities
• In partnership with the Brand Manager - develop, manage and execute all aspects of the Moët & Chandon brand plan in Australia in order to achieve budgeted volumes, market share and profitability, while respecting and.
• Strategic development and creative brainstorming for all ATL marketing initiatives to maximize consumer value perception.
• End to end project management of both brand owned and third party events.
• Manage the Moët & Chandon influencer program including talent sourcing, projects, stock management and daily hygiene while working closely with PR agency.
• Management of overall ATL brand budget and PO process including all project budgets.

Paris, Île-de-France, FR

• Key Responsibilities
• Develop, manage and execute Customer Marketing BTL strategies in the Off Premise channel which effectively contribute toward sales volume and market share.
• Work closely with Channel Marketing Manager (Off Premise) to deliver on key Off Premise activation programs across the entire Moet Hennessy Portfolio.
• Support planning and execution of tailored activity in national key accounts across the country.
• Execute high impact visibility activity in key independent channels.
• Manage and communicate shared marketing tools, such as the channel marketing and brand activity calendars.

Fuschl, AT

• Key Responsibilities
• Provide support to the Marketing Director and National team to deliver integrated marketing projects and initiatives in line with the annual marketing plan.
• Develop, manage and execute the Australian Formula 1 (F1) Red Bull hospitality project with a focus on ticketing, guest experience and logistics.
• Manage and coordinate Marketing & Communications team events, workshops and quarterly conferences to budget and deadline.
• Management of national corporate hospitality package in particular the Supercars Championship events.
• Create and distribute all major internal marketing event information booklets and support select events including Wings for Life World Run, company conference and annual business planning.

Fuschl, AT

• Key Responsibilities
• Develop, build and maintain the brand of Red Bull in the Australian market place.
• Execute the national brand strategy with a focus on winning new consumers and building relevance to everyday life.
• Tap into and identify consumer needs and occasions through analysing current trends and opportunities.
• Manage, coach and develop the largest Consumer Collecting teams in Australia across the Wings and Student Brand Manager Programs.
• Collaborate with the National Field Marketing and Brand teams in order to develop and execute state relevant initiatives and activations.

• Key Responsibilities
• Launch the National brand ambassador arm of the agency.
• Recruit, manage and train a National team of 100 brand ambassadors throughout Australia.
• Develop from scratch and maintain the processes and procedures used for recruitment, induction, rosters, training, remuneration, feedback and performance management.
• Collaborate with Account Managers in order to understand the staffing requirements for a variety of brands and promotional activation campaigns.
• Utilise different methods of advertisement when recruiting for standard brand ambassador and team leader roles as well as specialised staff; e.g. - Chefs, Make-up artists and kids sporting coaches.

Fuschl, AT

• Key Responsibilities
• Act as the right hand woman to the QLD Field Marketing Specialist.
• Responsible for the roster development each week for the Brisbane, Gold Coast and Townsville Wings Teams which consisted of 11 employees.
• Assist in the recruitment and training of Wings Team members.
• Provide ongoing and continuous training to all Wings.
• Contribute to performance management and development of the team members based on quarterly navigations/evaluations.