Key Responsibilities• Develop all elements of the marketing mix to achieve budgeted volumes, revenues, market share and profitability for Belvedere and Volcan while respecting and enhancing the brand image and reputation both internally and externally.• Deliver market leading marketing activity to amplify the Brand DNA including events, ATL media (focus on digital/social media and TV programmatic), influencer collaborations, PR and local content.• Develop annual Brand Plan to achieve brand objectives and maximize consumer value perception using key performance measurement tools (such as BHT - Brand Health Tracker) and insights.• Brief and manage external parties, including Media, Digital, Event, PR and Graphic Design.• Regular analysis and review of brand performance, ensuring clear understanding of opportunities, threats and competitor strategies.• Manage and monitor POS (point of sale), promo packs and limited edition stock, along with POSM in respect to global process. • Manage and own multi-million dollar brand budget including investments across ATL and BTL activity. • Together with the Customer Marketing team, lead development of mutually beneficial trade activation's across both the On and Off Premise while communicating and training the sales teams.

Roles & responsibilities as above.Key Achievements• Created the world's first Hennessy NBA activation (Court's Beyond Limits) at Bondi Icebergs merging the Cognac brand and the NBA at an Australian landmark. The six month plus project involved collaborating with various internal and external stakeholders both in Australia and globally. The PR Stunt went viral exceeded KPIs for PR impressions, media outcomes and earned media value. • Additionally built an extensive media campaign (digital and TV) from strategy to execution and reporting.• Hugely successful campaign receiving global buzz throughout the business, NBA, media, key opinion leaders and consumers. Created the benchmark for all Hennessy NBA global activity to follow.

Key Responsibilities• In partnership with the Brand Manager - develop, manage and execute all aspects of the Moët & Chandon brand plan in Australia in order to achieve budgeted volumes, market share and profitability, while respecting and enhancing the brand image and reputation both internally and externally.• Strategic development and creative brainstorming for all ATL marketing initiatives to maximize consumer value perception. • End to end project management of both brand owned and third party events. • Manage the Moët & Chandon influencer program including talent sourcing, projects, stock management and daily hygiene while working closely with PR agency.• Management of overall ATL brand budget and PO process including all project budgets.• Management of Moët & Chandon social media presence including strategy, copy writing, coordination with media agency, posting and reporting.• Lead Promotional Pack & POSM Management in respect to Maison order deadlines & in market shipment dates. Assess & monitor budget impact on shipment.• Work with Customer Marketing to develop customer activations, including one off projects and ongoing everyday fundamentals. From conception to agency management and launch with sales teams. • Liaise with external parties, including Media, Digital, Event, PR agencies and POSM materials production companies.• Regular analysis of Moët & Chandon brand performance, ensuring clear understanding of opportunities, threats & competitor strategies.• Work with Brand Manager on the preparation of Business Review reports and reviews for Maison and regional representatives.

Key Responsibilities • Develop, manage and execute Customer Marketing BTL strategies in the Off Premise channel which effectively contribute toward sales volume and market share. • Work closely with Channel Marketing Manager (Off Premise) to deliver on key Off Premise activation programs across the entire Moet Hennessy Portfolio. • Support planning and execution of tailored activity in national key accounts across the country. • Execute high impact visibility activity in key independent channels. • Manage and communicate shared marketing tools, such as the channel marketing and brand activity calendars. • Co-ordinate fortnightly activation meetings with State Teams. • Management of PO process within the Off Premise Customer Marketing channel. • Lead promotional pack and POSM management across portfolio in respect to International deadlines and market shipment dates. • Manage the customer POSM experience and deliver strong, positive outcomes with POSM and activation management. • Distribute POSM to support Sales teams across the country during focus activations. • Communication of price lists to relevant parties throughout the business. • An effective conduit between the company’s Sales, Marketing & Direct Teams, centralising and streamlining cross functional communication.

Key Responsibilities• Provide support to the Marketing Director and National team to deliver integrated marketing projects and initiatives in line with the annual marketing plan. • Develop, manage and execute the Australian Formula 1 (F1) Red Bull hospitality project with a focus on ticketing, guest experience and logistics.• Manage and coordinate Marketing & Communications team events, workshops and quarterly conferences to budget and deadline.• Management of national corporate hospitality package in particular the Supercars Championship events. • Create and distribute all major internal marketing event information booklets and support select events including Wings for Life World Run, company conference and annual business planning. • Provide communications support on Red Bull events including Red Bull Cape Fear and Red Bull Can You Make It?• Work with the Brand team on projects and activities in relation to new product development (NPD) and occasion campaigns. • Proactive and regular communication with the entire National Marketing team in order to distribute up to date and relevant category information.• Ongoing collaboration with the Partnerships Manager to oversee the partnerships database and related events.• Work alongside the HR team to development meaningful and beneficial training and development programs for new starters and the wider marketing team.• Track deadlines and submissions for the national marketing budget while identifying efficiencies and cost savings.• Prepare and edit marketing reports, presentations and confidential correspondence.• Oversee the national marketing calendar in order to track important dates.• Support and manage the weekly marketing leadership team meetings.

Key Responsibilities• Develop, build and maintain the brand of Red Bull in the Australian market place.• Execute the national brand strategy with a focus on winning new consumers and building relevance to everyday life.• Tap into and identify consumer needs and occasions through analysing current trends and opportunities. • Manage, coach and develop the largest Consumer Collecting teams in Australia across the Wings and Student Brand Manager Programs. • Collaborate with the National Field Marketing and Brand teams in order to develop and execute state relevant initiatives and activations. • Drive the implementation of the Red Bull marketing strategy into the region and onto campuses, ensuring correct functional messaging and brand guidelines are being adhered to.• Live and breathe the company culture and nurture this within the Consumer Collecting team.• Be a major lead with the Direct and Indirect Sampling Programs, identifying core opportunities to increase trial and awareness of Red Bull.• Develops the Wings team product knowledge, to ensure premium brand representation and confidence when dealing with misperceptions.• Manage the recruitment, on-boarding and ongoing training of the Consumer Collecting Team.• Plan, execute and present at both Wings and SBM half yearly conferences.• Build up and nurture solid relationships with key internal and external stakeholders.• Work in conjunction with the area sales team to ensure that marketing initiatives and programs are leveraged across channels with the brand being brought to life within the On and Off premise environments and with key customers. • Manage the tools of trade, budgetary and financial requirements of the Wings and Student Brand Managers.

Key Responsibilities• Launch the National brand ambassador arm of the agency.• Recruit, manage and train a National team of 100 brand ambassadors throughout Australia.• Develop from scratch and maintain the processes and procedures used for recruitment, induction, rosters, training, remuneration, feedback and performance management.• Collaborate with Account Managers in order to understand the staffing requirements for a variety of brands and promotional activation campaigns.• Utilise different methods of advertisement when recruiting for standard brand ambassador and team leader roles as well as specialised staff; e.g. - Chefs, Make-up artists and kids sporting coaches.• Manage staffing requirements across multiple promotional campaigns while ensuring accurate rosters were developed.• Oversee campaign staffing logistics and messaging.

Key Responsibilities• Act as the right hand woman to the QLD Field Marketing Specialist.• Responsible for the roster development each week for the Brisbane, Gold Coast and Townsville Wings Teams which consisted of 11 employees. • Assist in the recruitment and training of Wings Team members.• Provide ongoing and continuous training to all Wings.• Contribute to performance management and development of the team members based on quarterly navigations/evaluations.• Build and maintain relationships with opinion leaders and influential athletes across all sports.