Event Marketing Manager
Current- Development and delivery of strategic marketing function and campaigns to help meet delegate and income targets for the organisation’s events, products and the NHS Confederation annual conference and exhibition.- Support the Confederation and its constituent parts by providing marketing advice and expertise to all parts of the business, advising on their business plans and to ensuring the business decisions such as pricing, targeting, and segmenting of products are informed by current market needs.- Segment Audience for marketing strategies to ensure the right message is delivered at the right time for all NHS Confederation audiences- Develop event and audience objectives for projects- In charge of marketing budget, providing detailed ROI reports at the end of campaigns- Working closely with the comms teams to ensure all marketing assets are in line with house brand guidelines. - Management of the marketing content (copywriting and uploading) on the organisation’s various platforms such as email, social media accounts, CRM and websites, Google and Microsoft Ads- Devise and implement marketing support for the commercial team to improve and diversify the marketing channels of sponsorship and exhibition opportunities for all events- Responsible for the continual evaluation of marketing campaigns- Support the Venue Sales and Marketing Manager of Horizon Leeds, developing marketing strategies, social content plans and campaigns to increase sales and brand awareness- Support the commercial team to deliver the associates programme & support in developing and marketing products and services. - Line manager of the Events Marketing Officer, including recruitment, performance management and employee development.
