Emma Walsh Email & Phone Number

Yarmouth, Maine, United States

Greater Boston Area

• Designed a fresh perspective for the Perk Program Manager UI that is more functional, usable, and visually appealing• Created and implemented a brand design system, inclusive of accessibility guidelines• Increased the System Usability Score of the software by 33%• Tools: Axure, Figma, Miro

Greater Boston Area

• 11-week immersive accelerator course in UX Design, User Research, Information Architecture, and Visual Design• Skills: conducting and synthesizing research, wireframing, prototyping, human-centered design• Tools: Sketch, Invision, Axure, Figma, Miro

Greater New York City Area

• Collaborated with Head of Growth to set customer acquisition goals and achieve them within an efficient CAC • Oversaw strategy and managed the Shelter & Rescue Affiliate Program: rebranded and rebuilt custom landing page and sign up flow, optimized program for SEO, implemented social media campaigns, created marketing materials and assets for partners. Program grew from 20 partners to 500 partners in 6 months

Greater New York City Area

• Developed budget and managed the spend and agencies for influencer, PR, events, and partnerships to support the ecomm and subscription businesses.• Lead strategy, implementation, and execution of brand campaigns and partnerships encompassing celebs, influencers, events, OOH and CSR activations.

Greater New York City Area

• Lead team of 3 in house Account Managers and 3rd party Ad Ops team• Served as client contact for ad deals with multi platform initiatives across the Bark ecosystem: custom product within BarkBox, specialty collections on BarkShop, social campaigns across 5MM+ follower social channels and 1,000 Influencers, custom advertorials, custom video content, event planning and execution, and OOH materials• Drove $6MM in ad sales revenue with 70% client retention

• Collaborated with Director of Sales to develop advertising and sponsorship proposals, build multi-dimensional media plans, secure necessary inventory, execute legal documents, and coordinate financials.• Facilitated creation and implementation of multi-channel creative assets, video content series, influencer strategy & campaign initiatives executed across web, mobile, social, and email.

Greater New York City Area

• Client contact for sponsored content campaign execution, including advertorials, social content, email integrations, and influencer campaigns• Managed and optimized live campaigns to ensure delivery goals.

• Planned, negotiated, presented, and executed multi-million dollar digital media campaigns for Eli Lilly Men’s Health • Oversaw tracking and implementation processes to launch digital campaigns • Managed campaign maintenance of billing, pacing, and monitoring of web analytics

New York, New York

• Tracked the planned and executed spend levels in all media channels for Eli Lilly while overseeing innovative and tactical DR campaign strategies in Digital, Search, & Print • Surveyed competitive landscape and provided insights and reporting• Negotiated, executed, and optimized digital media buys for Eli Lilly’s Osteoporosis and Diabetes brands• Served as liaison between digital vendors, client, and creative agencies

• Executed digital media campaigns in the Display, Social, and SEM space from briefing to post report analysis for COTYs 40+ brands and Cognizant’s B2B efforts• Negotiated rates and plans with digital vendors to maximize KPIs• Monitored web analytics and implemented optimizations

• Designed a 12 week art program for Chewonki campers ranging from disciplines include sewing, candle making, screen printing, and collage work• Implemented lesson plans and served as lead instructor for the course

New York, New York

• Assisted in deployment of promotional product to local companies and organizations for major motion pictures• Brainstormed, planned, and executed promotional events and stunts for clients• Managed incoming promotional merchandise• Wrote screening post-reports for film premieres and advance screenings to gauge audience behavior and reactions

User Experience Design Immersive

Bachelor Of Arts, Economics

Italian, Art History, Photography, History And Culture Of Food

Education record