Emma is currently the VP of Marketing & Strategy at Target Test Prep, a B2C Education Technology company, and a member of the Executive Leadership Team, driving marketing and business strategy with a focus on growth. With over a decade of experience in the marketing industry and an MBA from Columbia University, Emma is a full-stack marketing executive who brings a wealth of expertise across multiple verticals with experience as both a business owner and in-house marketing lead to teams of 10+. Throughout her career, Emma has profitably scaled businesses and marketing teams in small to medium-sized companies across various sectors, including retail and technology. She has over seven years of experience scaling, managing and leading teams of up to 10+ people. She specializes in omni-channel marketing and business strategies, with a data-driven, yet creative approach to decision making and an expertise in e-commerce and digital products. In addition to her deep knowledge of all things digital marketing, Emma has experience developing and launching new products for more established businesses and success with driving both top and bottom line growth for start-up companies.