Emma Anderson Email & Phone Number

Plano, Tx, Us

Filling in the gaps for digital marketing agencies as they navigate the hard switch from Universal Analytics to Google Analytics 4 (GA4) and its aftermath.• Creating custom tag templates in Google Tag Manager (GTM) to manage cookie permissions.• Educating agencies and their clients in GA4 and privacy best practices.• Standardizing agency documentation and optimizing the analytics design and implementation process.• Creating data layer requirements and working with web developers to implement and QA data layers.• Managing and improving GTM containers and GA4 configurations.

Atlanta, Ga, Us

Designed, implemented, validated, and automated data layers development and GA4 migration strategies.• Engineered Google Apps Scripts to automate task tracking, GA4 and GTM QA processes, and creating solution design references.• Single-handedly migrated three e-commerce sites from UA to GA4.• Coordinated with third-party agencies to address issues in e-commerce data layer installations.• Edited Google Ads Scripts to fix bugs in an application that formats data in Domo.• Created and maintained a solution to transfer custom UTM parameters between domains.• Utilized custom JavaScript and HTML tags and variables in GTM to compensate for GA4 data layer deficiencies in the Olo restaurant e-commerce platform.• Tested GA/GTM implementations for privacy compliance.• Updated Google Looker Studio dashboards for GA4 compatibility.

St Louis, Mo 63141, Mo, Us

Helping companies leverage insights from their website data to optimize their digital marketing strategies.• Developed the first standardized digital analytics audit process and documentation.• Audited current GA/GTM and Adobe Analytics data governance implementations.• Developed custom tags in GTM using JavaScript and regex to track progress toward KPIs.• Maintained current AA and GA documentation.• Created reports and dashboards for every level of client leadership using Excel, Tableau, and Looker Studio.• Educated clients on best web analytics, data governance, and analytics maintenance practices.• Created roadmaps to guide clients in subsequent steps to improve data governance, tagging implementation, and data strategy.

Generating social media, search engine optimization, and online marketing reports.• Designing and implementing automated report generating processes in Power BI, Google Data Studio, Tableau, and Excel.• Compiling and analyzing monthly and quarterly SEO, Google Ads, and social media data.• Educating clients in SEO, social media, and online ads best practices.• Coordinating with database developers to ensure accurate and meaningful data retention.• Improving current data tracking to accurately report Google AdWords, Google My Business, Google Analytics, social media, and search engine optimization progress.• Developing agency-wide reports to be used in pitches to new/current clients.

Master Of Arts (M.A.), Social Justice

Bachelor'S Degree, Social Work