Emma Anderson

Emma Anderson Email and Phone Number

Digital Marketing Data Dork | GA4 & GTM Expert @ Pizza Hut
Emma Anderson's Location
Toledo, Ohio Metropolitan Area, United States, United States
Emma Anderson's Contact Details

Emma Anderson personal email

n/a
About Emma Anderson

Web analytics engineer with 4+ years of experience developing and implementing tracking strategies, migrating from UA to GA4, and coding custom analytics solutions.

Emma Anderson's Current Company Details
Pizza Hut

Pizza Hut

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Digital Marketing Data Dork | GA4 & GTM Expert
Website:
pizzahut.com
Employees:
10
Emma Anderson Work Experience Details
  • Pizza Hut
    Senior Data Engineer
    Pizza Hut Nov 2023 - Present
    Plano, Tx, Us
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  • Freelance
    Analytics Engineer
    Freelance Jan 2023 - Nov 2023
    Filling in the gaps for digital marketing agencies as they navigate the hard switch from Universal Analytics to Google Analytics 4 (GA4) and its aftermath.• Creating custom tag templates in Google Tag Manager (GTM) to manage cookie permissions.• Educating agencies and their clients in GA4 and privacy best practices.• Standardizing agency documentation and optimizing the analytics design and implementation process.• Creating data layer requirements and working with web developers to implement and QA data layers.• Managing and improving GTM containers and GA4 configurations.
  • Search Discovery
    Analytics Engineer
    Search Discovery Apr 2022 - Jan 2023
    Atlanta, Ga, Us
    Designed, implemented, validated, and automated data layers development and GA4 migration strategies.• Engineered Google Apps Scripts to automate task tracking, GA4 and GTM QA processes, and creating solution design references.• Single-handedly migrated three e-commerce sites from UA to GA4.• Coordinated with third-party agencies to address issues in e-commerce data layer installations.• Edited Google Ads Scripts to fix bugs in an application that formats data in Domo.• Created and maintained a solution to transfer custom UTM parameters between domains.• Utilized custom JavaScript and HTML tags and variables in GTM to compensate for GA4 data layer deficiencies in the Olo restaurant e-commerce platform.• Tested GA/GTM implementations for privacy compliance.• Updated Google Looker Studio dashboards for GA4 compatibility.
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  • Perficient
    Digital Analyst
    Perficient Jun 2021 - Apr 2022
    St Louis, Mo 63141, Mo, Us
    Helping companies leverage insights from their website data to optimize their digital marketing strategies.• Developed the first standardized digital analytics audit process and documentation.• Audited current GA/GTM and Adobe Analytics data governance implementations.• Developed custom tags in GTM using JavaScript and regex to track progress toward KPIs.• Maintained current AA and GA documentation.• Created reports and dashboards for every level of client leadership using Excel, Tableau, and Looker Studio.• Educated clients on best web analytics, data governance, and analytics maintenance practices.• Created roadmaps to guide clients in subsequent steps to improve data governance, tagging implementation, and data strategy.
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  • Everydayta Consulting
    Founder & Chief Data Wrangler
    Everydayta Consulting Jan 2019 - Apr 2022
    Generating social media, search engine optimization, and online marketing reports.• Designing and implementing automated report generating processes in Power BI, Google Data Studio, Tableau, and Excel.• Compiling and analyzing monthly and quarterly SEO, Google Ads, and social media data.• Educating clients in SEO, social media, and online ads best practices.• Coordinating with database developers to ensure accurate and meaningful data retention.• Improving current data tracking to accurately report Google AdWords, Google My Business, Google Analytics, social media, and search engine optimization progress.• Developing agency-wide reports to be used in pitches to new/current clients.

Emma Anderson Skills

Microsoft Office Customer Service Microsoft Word Public Speaking Spanish Social Work Social Media Event Planning Powerpoint Microsoft Excel Research Teamwork Writing Program Development Time Management Nonprofits Leadership Editing

Emma Anderson Education Details

  • Kilns College
    Kilns College
    Social Justice
  • Cedarville University
    Cedarville University
    Social Work

Frequently Asked Questions about Emma Anderson

What company does Emma Anderson work for?

Emma Anderson works for Pizza Hut

What is Emma Anderson's role at the current company?

Emma Anderson's current role is Digital Marketing Data Dork | GA4 & GTM Expert.

What is Emma Anderson's email address?

Emma Anderson's email address is em****@****ent.com

What schools did Emma Anderson attend?

Emma Anderson attended Kilns College, Cedarville University.

What are some of Emma Anderson's interests?

Emma Anderson has interest in 744, Immigration Reform, Writing, See 3+see Less, Research, Rock Climbing, Public Speaking, Racquetball, Advocacy, Reading.

What skills is Emma Anderson known for?

Emma Anderson has skills like Microsoft Office, Customer Service, Microsoft Word, Public Speaking, Spanish, Social Work, Social Media, Event Planning, Powerpoint, Microsoft Excel, Research, Teamwork.

Who are Emma Anderson's colleagues?

Emma Anderson's colleagues are Lucas Cantrell, Jahzara Wilson, Brenda Rodriguez, Karolina Stepien, Randashia Miller, Diego Vásquez, Sharice Frazier.

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