Emmeline Woodward work email
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As a strategic B2B marketer, I’m passionate about helping businesses work out the best customers to target, how to articulate your point of difference clearly, and how to optimise the buying journey for results.After 10 years working for a leading integrated marketing agency, I founded Co-creation Marketing. Specialising in high-value and complex business-to-business (B2B) marketing - working extensively with professional services, technology, software and data services. My mission is to help businesses create more effective, customer-centric buying experiences. That means doing away with any assumptions and bias, immersing ourselves in your customers’ world, and – crucially – listening to the honest input of your target customers.Over my career, I've been fortunate to work with some of the biggest and fastest-growing businesses in the UK, including Experian, Access Group, Pressac, Jaywing, Sky, Siemens, TDX, The Agency Works, Synergist, Masters Allen, Skeleton, Oe:gen, FE Financial Express, Boots, Polycom, Panasonic, St Tropez, Warburton’s, Yell, Toshiba, Priory Group, Myriad, Avaya, Extreme Networks, Shoretel, Dove, Nottingham Trent University, Pearson’s Education, Yotel, Talking Talent, Marks and Spencer, Kodak.If you’d like to know more about how I can help your business develop and deliver smarter, more effective B2B marketingplease get in touch by email: emmeline@cocreationmarketing.co.uk or call me on: 07977 412987
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Marketing DirectorAgency WorksNottingham, Gb
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Strategic B2B Marketing ConsultantCo-Creation Marketing May 2014 - PresentNottinghamI started Co-creation Marketing in 2014. At that point, I’d spent 10 years working my way up the agency ladder, starting out at a small integrated B2B agency in Nottingham and, several promotions and company acquisitions later, ending up as the Business Director for Digital and B2B marketing at a global marketing and advertising agency.I’d achieved a lot at a young age, but when my brother died suddenly at just 32 it made me reflect on my personal life and future. I had a baby, took six months off, then started my own marketing consultancy. My aim was to provide a better solution and service. We’re quietly reinventing the traditional agency model. Great marketing requires a lot of different skills. Few agencies can afford a specialist in every area, and the most senior people tend to spend their time managing others rather than producing work for clients. Our agile, modern approach means we can pick and choose from an ever-expanding pool of marketing and creative specialists while keeping your costs comparatively low. It gives you access to the right skills and means you always have the best, most senior people working on your projects.Visit www.cocreationmarketing.co.uk to read more about our approach and how we can help. -
Marketing DirectorSynergist Mar 2020 - PresentSynergist agency management software is used by the UK's top-performing agencies and consultancies. Designed for mid-size agencies that want to grow, smartly and smoothly. -
East Midlands Event OrganiserBmc (The Business Marketing Club) 2017 - PresentNottingham, United KingdomA network for B2B Marketers. Run by B2B Marketers. Run for passion, not profit.The Business Marketing Club is a 'not for profit' network for B2B marketers. Run by B2B marketers who are passionate about the industry. If you're looking to meet like-minded people, learn and educate, then come along to one of our events https://www.businessmarketingclub.org.uk/events -
Business Director – Digital And B2B MarketingProdigious • Brand Logistics™ (Publicis Groupe) Dec 2012 - Dec 2013NottinghamPromoted to the UK senior management board, directing the Digital and B2B marketing services and leading the Nottingham management team and 50+ employees. • I led the strategic planning and development of brand and performance marketing programmes for our blue-chip clients. • I restructured and developed the client, creative and planning teams to develop a new inbound marketing service• Delivered the strategy and planning for lead nurturing campaign that doubled the sales ‘won’ target and trebled the ‘pipeline’ target, generating a ROI of 690%• Led the first multi-device website and introduced agile website development process -
Group Account DirectorPublicis Chemistry (Formerly Chemistry Communications Group) Jul 2010 - Dec 2012Nottingham, United KingdomPromoted to Digital operations board to help improve business processes and grow digital the business. Responsible for leading the relationship of all digital clients, providing strategic direction, ensuring effective delivery, and leading the client management and creative teams. • Directed end-to-end delivery of a new online product; customer research, user experience, proposition development, ecommerce design, build and user testing• Built new planning function and restructured creative team to deliver improved campaign services• Pitched and won 3 new clients within 1 month covering digital advertising, website development and brand development• Planned and managed company away day to successfully bring together 80 employees from 3 sites • Prepared and presented digital training seminars for clients and employees -
Account DirectorChemistry Digital (Part Of Chemistry Communications Group) Oct 2009 - Jul 2010Nottingham, United KingdomPromoted to lead the relationship of the agencies key blue-chip client accounts, including the largest client, which was a decentralised and complex business based in a variety of geographic locations. Lead internal and external teams on the creative, content, technical and multimedia delivery.• Managed migration of multiple business sites into one global site; providing digital strategy, information architecture, wireframes, user journeys, functional specifications, search marketing strategy, analytics and conversion optimisation• Built one of the agencies largest integrated accounts with year on year growth from £200k to £1 million a year• Successfully led multichannel digital acquisition campaigns from planning, production, delivery and analysis to become main campaign agency • Defined online customer experience strategy for St. Tropez ecommerce website which resulted in 20% uplift in sales conversions• Led the redesign of Experian’s key online consumer services; CreditExpert.co.uk and LowerMyBills.co.uk, to successfully increase product usage -
Key Account Manager / Customer Relationship ManagerChemistry Digital (Part Of Chemistry Communications Group) Jan 2007 - Oct 2009Nottingham, United KingdomPromoted to manage direct client relationships for agencies key clients, ensuring client expectations were managed, projects were delivered smoothly and revenue opportunities were identified. In charge of a diverse spread of B2B and B2C blue-chip accounts.• Developed new campaign and digital marketing services to expand agencies offering and generate over £700k a year in new revenue.• Developed search (PPC and SEO) marketing service to widen service offering and triple agencies revenues• Managed pitch to become lead digital agency for one of the agencies key clients• Led development of highly innovative sales training and marketing website with interactive videos, sales training and sophisticated tracking and reporting system
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Project ManagerChemistry Digital (Part Of Chemistry Communications Group) Dec 2005 - Jan 2007Managed integrated projects from briefing to job completion. Included creating project plans, briefs and functional specifications, coordinating resources, monitoring of deadlines and budgets, ensuring compliance with client branding and systems, liaison with suppliers and communicating with clients to ensure all relevant information is obtained and logged.• Responsible for delivering one of the agencies most awarded ever projects • Delivered vast array of projects including branding, collateral, websites, multimedia sales tools, email marketing, search, PPC, videos, press adverting, banners, partner marketing• Successfully completed and awarded Professional Certificate in Marketing (CIM)• Trained and mentored new project coordinators
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Project CoordinatorChemistry Digital (Part Of Chemistry Communications Group) Apr 2004 - Dec 2005Nottingham, United KingdomSupported Account Directors with the planning and coordination of client projects.• Coordinated up to 30 projects at a time within agreed budgets and timescales• Planned, set up and managed ongoing optimisation of all PPC campaigns • Fully trained in Google Adwords PPC, Google analytics and Google Webmaster• Became specialist in print specification and production management
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Account AdministratorPaxar Ltd Oct 2003 - Apr 2004Nottingham, United KingdomResponsible for coordinating the design, production spec and costing of promotional labels for the Marks and Spencer.• Entrusted with key project of migrating to a new external supplier network: correct print specification, sourcing competitive estimates and setting new selling prices• Managed the introduction and ongoing maintenance of an FTP website for global manufactures and provided technical support -
Administrator And Sales Consultant (Part Time)Mfi Jun 2001 - Oct 2003Nottingham, United KingdomSupported self through university working 20 hours a week managing customer kitchen and bedroom fitting service for MFI.
Emmeline Woodward Skills
Emmeline Woodward Education Details
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The Institute Of Direct And Digital MarketingDistinction -
The Institute Of Direct And Digital MarketingDigital Marketing (Pg Dip Digm)
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Neuroscience -
Institute Of Customer ServiceCustomer Service
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Carlton Le Willows SchoolMaths, Physics, Biology, General Studies
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Women In Leadership -
Effective Change Management
Frequently Asked Questions about Emmeline Woodward
What company does Emmeline Woodward work for?
Emmeline Woodward works for Agency Works
What is Emmeline Woodward's role at the current company?
Emmeline Woodward's current role is Marketing Director.
What is Emmeline Woodward's email address?
Emmeline Woodward's email address is em****@****l.co.uk
What is Emmeline Woodward's direct phone number?
Emmeline Woodward's direct phone number is +4479774*****
What schools did Emmeline Woodward attend?
Emmeline Woodward attended The Institute Of Direct And Digital Marketing, The Institute Of Direct And Digital Marketing, Cim | The Chartered Institute Of Marketing, University Of Nottingham, Institute Of Customer Service, Carlton Le Willows School, Nottingham Trent University, Nottingham Trent University.
What are some of Emmeline Woodward's interests?
Emmeline Woodward has interest in Yoga, Dog Walking, Good Food And Wine.
What skills is Emmeline Woodward known for?
Emmeline Woodward has skills like Digital Marketing, Digital Strategy, Integrated Marketing, Marketing Strategy, Brand Development, Business Development, Marketing, Customer Relationship Management, B2b Marketing, Email Marketing, Direct Marketing, Online Advertising.
Who are Emmeline Woodward's colleagues?
Emmeline Woodward's colleagues are Boopathi A, Rebecca Cash, Kate Vincent, Samantha Malt, Nick Morgan, Louise Neale, Muchammad Arif.
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