Emmie Fukuchi Email and Phone Number
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A strategic marketing and digital executive, with CRM and Loyalty expertise, and a proven track record in delivering revenue and market share growth and innovative, industry-leading customer experiences.• Executive with 20+ years expertise in digital & innovation, data-driven marketing & user experience • Business leader who uses data and insight-driven decision making as a catalyst for delivering revenue and market share growth • Successful visionary and driver for change, with demonstrated experience in building new businesses, and in creating and delivering transformational customer and digital strategies• Highly effective & committed people leader, who builds engaged and productive teams and grows talent • Sought after and experienced speaker and media spokesperson; an accomplished conference presenter, who is frequently consulted for media articles on CRM, digital, mobile and online shopping
The Co-Operators
View- Website:
- cooperators.ca
- Employees:
- 7484
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Evp And Chief Digital And Marketing OfficerThe Co-OperatorsToronto, On, Ca
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Evp And Chief Digital & Marketing OfficerThe Co-Operators Jan 2019 - PresentGuelph, Ontario, CaIn a newly created C-suite role, reporting to the Chief Executive Officer, with the mandate to lead the enterprise digital, CRM, and brand/marketing transformation as an integral part of a bold business evolution strategy. Leading a team of 400+ professionals across digital, marketing, design, technology, insight, CRM, change management and business optimization, including 5 VP direct reports.• Envisioned, designed, and gained by-in for a multi-year enterprise digital/customer experience program pursuing $500+MM in benefits, with $300+MM in investment• Led an enterprise business case process to identify and commit functional leaders to the $500+MM in benefits to support the evolving strategy• Pivoting 300+ digital program team from historical program to new strategy, including launching new Client and Advisor platforms, and planning a new enterprise CRM capability• Led brand strategy to modernize and transform a 75-year-old brand, resulting in the largest brand investment & launch in company history, with continued multi-year funding• Building a foundation of data-driven marketing and digital optimization, resulting in 25-50% growth across adoption, usage, and marketing optimization• Key catalyst to driving an integrated strategic planning and operational forum across multiple C-level roles, resulting in stronger alignment and improved business outcomes
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Member Board Of Directors407 Etr May 2022 - PresentWoodbridge, Ontario, Ca -
Senior Vice President, Customer Experience & MarketingGreat-West Life Feb 2017 - Dec 2018Winnipeg, Mb, CaReporting to the President, Canadian Operations, with the mandate to design and build a customer experience and marketing function – cultivating a customer-first orientation across the business and driving a transformation to personalized, data-driven and impactful marketing. Leading a team of 100+ professionals across customer experience, customer insight, and marketing, including 6 senior leader roles from Director to VP.• Designed, gained approval and built the team to 100+ professionals across all disciplines• Led first customer experience vision for the organization, bringing customers and business partners to life, and collaborated on high-level strategic vision• Co-led an Enterprise Strategic Blueprint including a 3 year vision across Experience (customer, advisor & employee) and Business Architecture (product, distribution and technology) in order to achieve target business growth• Business lead for a strategic brand transformation and launch project -
Vp, Digital And Product Development, Air Miles (Digital, Mobile, Crm, Marketing)Loyaltyone 2014 - 2016Toronto, Ontario, CaDesigned and built an enterprise innovation and product function, blending business and marketing strategy, technology partnership and customer experience in one new function. Responsible for the AIR MILES Program product and capability strategic direction, championing innovation and change throughout the enterprise, and delivering market-leading capabilities for Marketing, Digital, CRM and Analytics. Led a team of professionals across marketing, product management, and user experience design and research. -
Associate Vice President, Marketing Innovation & DigitalLoyaltyone 2010 - 2014Toronto, Ontario, CaKey marketing executive role with dual responsibility for Digital and Innovation. Digital accountabilities included Omni-channel strategy and delivery across web, e-commerce, email, mobile and social platforms. Responsible for the marketing innovation roadmap including projects to overhaul direct marketing print programs, emerging media and customer contact pilots. Led a team of marketing, digital, operational and analytics professionals.
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Senior Director, Digital Marketing And Emerging TechnlogiesLoyaltyone 2006 - 2010Toronto, Ontario, Ca
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Director And General Manager, Ebusiness & Online Shopping (Airmilesshops.Ca)Loyaltyone 2003 - 2006Toronto, Ontario, Ca
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Associate Director, Sponsor Marketing And Client Services, Retail And Financial CategoryLoyaltyone 1996 - 2003Toronto, Ontario, Ca
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Account ExecutiveOgilvy & Mather 1995 - 1996New York, Ny, Us -
Marketing Associate And Business AnalystLoyaltyone 1994 - 1995Toronto, Ontario, Ca
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Marketing Associate (Co-Op)Microsoft 1994 - 1994Redmond, Washington, Us -
Advertising Associate (Co-Op)Canadian Tire 1993 - 1993Toronto, Ontario, Ca
Emmie Fukuchi Skills
Emmie Fukuchi Education Details
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Ivey Business School At Western UniversityExecutive Leadership Program -
Wilfrid Laurier UniversityDeans List
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St Martin'S Secondary SchoolHigh School
Frequently Asked Questions about Emmie Fukuchi
What company does Emmie Fukuchi work for?
Emmie Fukuchi works for The Co-Operators
What is Emmie Fukuchi's role at the current company?
Emmie Fukuchi's current role is EVP and Chief Digital and Marketing Officer.
What is Emmie Fukuchi's email address?
Emmie Fukuchi's email address is ef****@****lty.com
What is Emmie Fukuchi's direct phone number?
Emmie Fukuchi's direct phone number is +141635*****
What schools did Emmie Fukuchi attend?
Emmie Fukuchi attended Ivey Business School At Western University, Wilfrid Laurier University, St Martin's Secondary School.
What skills is Emmie Fukuchi known for?
Emmie Fukuchi has skills like Loyalty Marketing, Loyalty Programs, Marketing Strategy, Database Marketing, Analytics, Integrated Marketing, Direct Marketing, Strategy, Digital Marketing, Segmentation, Strategic Partnerships, Crm.
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