Emmie Lancaster Email & Phone Number

Naples, Fl, Us

Naples, Florida, United States

Oversee marketing, public relations, and communication efforts for The Ritz-Carlton, Naples, and The Ritz-Carlton Naples, Tiburon.- Reopened The Ritz-Carlton, Naples after nine month closure due to hurricane. - Photography & Video Shoots: architecture, lifestyle, drone, helicopter, 3D & 360 imagery, social media, corporate branded shoots, multi-media video, and culinary styled shoots. - Relaunched Ritz Kids program with Conservancy of Southwest Florida The Ritz-Carlton, Naples Awards- Elite Traveler Top 50 Family Hotel Suites in the World (2024)- USA Today 10 Best Hotel Restaurants in the U.S. - Sofra (2024)- Travel + Leisure's "It List" of Top New Hotels Worldwide (2024)- U.S. News & World Report 'Best Hotel' (2024)- Afar 10 Luxury Resorts in the U.S. the Whole Family Will Love (2023)- Essence Magazine 'Best in Travel' (2024)The Ritz-Carlton Naples, Tiburon Awards- U.S. News & World Report 'Best Hotel' (2024)- Loverly's 'Best of' Venue Award (2024)- 21 Most Romantic Getaways in Florida by U.S. News (2023)The Ritz-Carlton Naples, Tiburon Partnerships: - Mouratoglou Tennis

Washington, District Of Columbia, United States

- Oversee public relations, marketing, and branding for the 373-room hotel - Managed the communications aspect of a hotel buyout- Project launches: new restaurant, MOBase, Children's Club, Bedside Reading, Wine Tasting, 15 year anniversary, annual charity fundraisers and 5K, Guest room and meeting space renovations, - Partnerships: Barbour, Chanel, Morgan Frederick Glasses, Smithsonian, The Great Republic, local artists, Andi Sullivan, CityCenterDC, Rolls Royce, Tesula, NBCF, Cherry Blossom Foundation, The Mayo Clinic, Biologique Recherche, J. McLaughlin· Deliver guest experiences and customer service through creative packages, targeted marketing, and guest feedback· Develop strategic partnerships and build relationships with key marketing partners in the regional and national market to build support and awareness of the hotel to the consumer · Handle all advertising both print and digital along with SEO and paid ads - Project management of all marketing and collateral both internal and exterior · Account manage the public relations agency of record · Handle media relations strategy for the hotel including coordinating and hosting media stays, planning and managing local and international media events, writing, press kits, and pitching press releases, coordinating all photography and video shoots, responding to all media inquiries and interview requests, and acting as the hotel’s spokesperson. · Oversee corporate social responsibility initiatives · Daily management of comprehensive social media program to brand standard, including Facebook, Twitter, Instagram, and TripAdvisor · Created packaging, events, collateral and media relations surrounding the 2017 & 2021 Presidential Inauguration · Project manage and create marketing campaigns for the hotel and outlets.· Public speaking events for business, shares holders, guests, and colleagues. · Created a communications plan for closing and reopening the hotel after COVID-19

Millersville, Md

• Interim Marketing Director (November 2013 – January 2015) • Lead marketing and public relations efforts for Beachtree Properties Hotel Company • Directed a team of employees for five organizations in-house marketing department • Developed and executed revenue focused individual marketing plans, promotions, packages, and advertising campaigns• Created new brand image, promise, and identity, including creative deliverables, brand guidelines, and corporate strategy while managing all external agencies and vendor relations• Drove strategic website redesign and overhaul in alignment with new brand direction; refocused content and design to be more user-friendly • Redeveloped sales and marketing collateral, direct mailers, email campaigns and corporate SOPs• Represented the organization to the media; writing press releases, internal and external communications, executive speeches, letters, presentations, fielding inquiries, and hosting media visits/FAMS. • Managed marketing budget to include personnel, online and print advertising, collateral, OTAs, client events, and vendors • Increased client engagement through surveys, focus groups, targeted marketing, competitive analysis, and CRM creation• Tracked effectiveness and ROI of promotions, packages and campaigns • Instituted re-branding efforts to ensure company brand and message are maintained in all communications • Created weekly specials around need periods for travel clients through email blasts, direct mail, OBCs, and online ads• Managed content and relaunch of 13 websites including the company's flagship page and third party developer • Directed social media campaigns for 12 hotels including Facebook, Twitter, YouTube, LinkedIn, Instagram, and Pinterest• Monitored SEO / SEM campaigns for all brands • Editor-in-Chief of online quarterly magazine

Washington, District Of Columbia, United States

● Responsible for the development of all internal and external communications, press releases, and talking points● Managed outside public relations firms and in-house marketing assistant● Ensured company brand and message are maintained in all communications ● Conducted photo shoot, marketing and public relations efforts for hotel renovation● Created and managed budgets and media and marketing plans for hotel and celebrity chef restaurant● Collaborated with The National MS Society, National Capital Chapter, to execute national fashion show and fundraiser● Executed media events including D.C. Taste Makers Dinner, and TLC Comfort Day ● Handled media dinners, interviews and events for Art and Soul restaurant and celebrity chef, Art Smith ● Managed social media campaigns on Facebook, Twitter, FourSquare, YouTube, Pinterest, and OpenTable

Bethesda, Md

• Assisted Sr. Vice President of Global Marketing with special projects, presentations, town hall meetings, executive retreats, owner meetings, and oversaw department project calendars• Responsible for administrative and management support for international marketing department of 150+ people• Coordinated events internally and with external partners globally • Supervised eight administrative assistants

Greater Los Angeles Area

• Oversaw public relations and marketing efforts for the 304 guestroom hotel • Hired and managed outside public relations firm for hotel; conducted weekly meetings and media visits• Obtained an ad equivalence of $871,967• Planned and supervised day-of management for media events, photo and video shoots, and media FAMS, • Developed and implemented PR training to all associates• Coordinated Community Footprints (hotel’s philanthropy efforts) including Give Back Getaway Packages and guest community involvement activities

Chevy Chase, Md

• Handled all media requests, visits, and interviews for the corporate office and hotels worldwide• Created press books, media kits, and brand training for both internal PR managers/directors and outside agencies• Acted as liaison between corporate office and all regional and international PR firms• Managed PR section of intranet and internet, wrote and distributed corporate press releases and monthly newsletters, archived press clippings, and conducted quarterly conference calls• Managed Vocus, BurrellesLuce, Bacons, AP Newswire services and various other media monitoring on a daily basis• Coordinated, planned, and implemented American’s Cup of Polo, VIP customer event• Assisted with project scope and communications outlines for global public relations initiatives

Chevy Chase, Md

• Planned leadership training classes including enrollment, scheduling, class materials, and day-of event coordination• Conducted monthly training calls with speakers• Created training materials, assisted with writing training manuals, and guest speaker talking points

Muncie, Indiana Area

•Assisted with a leadership workshop on public speaking and a company wide initiative to increase employee education on business procedures and personal growth in the company with the assistance of Harvard eLarning software•Performed various administrative duties for the Senior Vice President of Human Resources and his assistant•Scheduled interviews for potential hires, including travel accommodations and one on one interviews•Assisted with hiring and termination processes, retiree compensation packages, employee insurance packages, relocation procedures and short-term and long-term disability processes

Greater New York City Area

•Wrote and edited press releases; Assembled Press Books/Kits•Interacted with professionals from Broadway, Off-Broadway, television & various media publications•Attended/assisted with television tapings and live performances•Participated in client meetings/Pre-Event planning/Press clippings/Bacon’s MediaSource research •Facilitator at client performances; assisting press with seating, press kits, interviews with performers

Bachelor Of Arts, Telecommunications (Film) & Public Relations

Activities and Societies: General Manager of WCRH-TV Emmy Award Winning Student Station, Coordinator of Movie Channel 55, Student.

Master Of Science, Information Communication Sciences

Activities and Societies: Research Fellow (2004 - 2006) Co-Manager of Human Factors Institute (2004 - 2006)Concentration: Communication.

Diploma

Activities and Societies: - Junior & Senior Class President - Future Business Leaders of America - President (1998- 1999) - Shakespeare.