Precis Digital is a data-driven digital marketing agency leading in the Nordics & Europe. I work closely with clients to drive their performance marketing campaigns. At Precis, I assist in planning and executing full-funnel digital marketing strategies across paid media channels (Meta, Search, Programmatic and LinkedIn). I specialise in paid social channels, acting as a paid social lead for my clients where I drive advanced optimisation, testing and leverage data to fuel performance driven marketing.

GSG is a market-leading commerce content platform for whom I applied a data-driven mindset to optimise a large portfolio of major online retailers & brands in the UK market. Specialising with newly onboarded retailers to grow their retailer landing pages, collaborating with their affiliate marketing strategies and maintain top SERP rankings securing revenue levels and conversion.Key Tasks:- Managed a portfolio of 140+ retailers from a range of industries including Emirates, Puma, NA-KD, Waterstones, Stradivarius, Sky, Jet2Holidays, and Logitech.- Creating SEO-centric content for these retailer landing pages. Analysing SEO and performance KPI's such as traffic, conversion, bounce rates, Google rankings, and revenue for both paid and organic campaigns.- Analysing market trends, maximising engagement, and optimising for overall domain performance.- Providing a data-driven approach for decisions with the use of BI, Google Analytics, Excel dashboards.- Leading and developing a closed demographic project to boost advertisers' affiliate marketing strategies, growing the project to the US and Australian markets. - Coordinating with freelancers, key account managers, affiliate networks (AWIN, Rakuten, Commission Junction), and third-party organizations (Student Beans, GoCertify) to execute and optimise effective campaigns.

Part of the H&M New Zealand as we introduced the dominating global fashion retailer to the New Zealand market. I was involved with a number of store openings including the NZ flagship store located in Commerical Bay. As a sales advisor, I provided customers with high-quality service and advice while immersing myself in visual merchandising skills, learning how to place and market clothing in accordance with trends, data, and specific consumer purchasing behaviour.Key Responsibilities: - B2C sales- KPI tracking- Building customer loyalty- Developing meaningful customer communication to transcend the customer journey.

My role with BCFNZ involved providing fundraising, marketing, and communications support to the Breast Cancer Foundation NZ. This was centralized primarily around the build-up to and during the Pink Ribbon Breakfast campaign that is hosted throughout the month of May every year in New Zealand. Key tasks that incorporate my position include:- Pink Ribbon Campaign Support- Website and Database Assistance- Communications - to clients, participants, sponsors and media communication- Social Media Management- CRM Management - Data Reporting and AnalysisKey Responsibilities:- Running communication on behalf of the Foundation with donors through multiple platform including BCFNZ social media accounts, email, phone and website chatrooms. - Brand Management and development of initiatives for retaining and attracting donors.- Updating the database through CRM software and analysing the organisations relationships with its donors and volunteers throughout their customer lifecycle with the organisation.- Development of EDM’s and building the customer journey maps.- Reporting and analysing qualitative and quantitative data for future campaigns.- Creation, administration and analysis of social media and online advertisements.

My role with the Flight Center Travel Group consisted of me assisting with the marketing activities for the corporate brands within the corporation. I worked alongside the marketing team with content creation, website and database assistance, brand management and reporting.Key Responsibilities:- Content creation and development of SoMe and website content.- Development of eDMs. - Analysis of the communication and advertisement success rates and KPI's.- Guidance for local stores to engage and implement their local store marketing. Within this, I created a local store marketing guide for all branches within NZ to receive and utilise.- Engagement with customers via SM channels.