Emily Agnello Email & Phone Number

San Francisco, California, Us

Hinge Health is a digital platform to help people manage musculoskeletal (MSK) conditions. It is available as a benefit through employers that are Hinge Health customers. I am a partner for the sales teams focused on new markets: the healthcare, labor and trust, and public sector verticals. .• I am goal-oriented — I want to help drive conversations for our sales teams. This is what my work is focused on. I spearhead the marketing strategy for our employer sales verticals. the public sector, labor and trust, and healthcare/hospital markets. My approach is tailored to each team’s sales goals, ensuring alignment with our company’s objectives. I drive success through KPIs focused on lead generation and lead nurturing, transforming vertical-specific objectives into an actionable marketing plan.• To effectively reach these markets, I develop clear and resonant messaging and positioning that highlight Hinge Health’s unique value propositions. This sets us apart from the competition and includes a range of assets, such as case studies, webinars, member testimonials, and client testimonials. I address industry-specific needs, identify and segment target audiences across B2B markets, and create buyer personas that reflect their unique challenges and goals.• I am a passionate advocate for Hinge Health’s solution. I collaborate with marketing teams, participate in customer meetings, and attend industry events to promote our offerings and support revenue growth. My goal is to ensure that our message is heard and understood by those who need it most.

San Francisco, California, Us

Us

Medscape is the leading provider of medical education to enable better patient outcomes. I supported the Global Promotional Sales team in targeting pharmaceutical companies to meet its $40 million annual revenue goal:• Planned direct-to-physician digital tactics and pricing for Sales to pitch based on brand's goals, budget, and audience target. Strategized pitches to maximize deal sizes, including a $1.7 million USD.• Configured deals based on reach goals and country-specific pharmaceutical regulation. Drove business with Canadian pharma companies against the country's regulatory processes.• Provided direct support to multiple Sales team members' needs covering the enterprise level, including Merck, Novartis, Pfizer, Amgen, Johnson & Johnson, and Boehringer Ingelheim.

Boston, Massachusetts, Us

Pri-Med is a medical education company, offering a platform for pharmaceutical and life sciences industries to educate primary care providers. In this role, I supported the Sales team in driving investments with Pri-Med in the following areas:• As the project manager for collateral strategy and development, I created assets (pitch decks, sell sheets, proposals, case studies) to drive conversations with clients and prospects.• I strategized, developed, and executed content marketing pieces, including eBooks, case studies, reports, and infographics, to be leveraged for lead nurturing campaigns.• I owned the product and company positioning throughout the pandemic amidst the shift from in-person to virtual conference offerings. I developed a monthly newsletter, which assisted in $1.1 million in 2020 revenue transferred to virtual offerings, and key messaging to convey benefits of virtual and differentiate Pri-Med as a partner.• Based on industry research, I created and deployed campaigns to various non-pharmaceutical industries (medical device/equipment, rare disease therapies, telehealth services, and healthcare networks) to generate leads and diversify industry revenue. Exceeded company lead goal by 75%.• Owned go-to-market strategies (asset execution and promotion) for launch of new virtual products.

Newton, Ma, Us

PSMJ is a business management firm for the architecture, engineering, and construction industry. The Event Marketing Coordinator role was a new position to intertwine marketing, sales, event planning, and client services efforts:• Sold and managed conference and association sponsorships. Organized sponsor packages/pricing, developed a la carte options and customized packages to increase revenue, and negotiated contracts.• Researched and built prospect lists to target for sponsorship.• Created sponsorship marketing collateral (Sponsor Prospectus, package outline, Sponsor Manual). • Created email marketing campaign through Hubspot to attract sponsors. Tracked engagement on Hubspot.• Managed pre-event and onsite logistics, including exhibit floor, signage, catering, audiovisual needs, and sponsored receptions.• Planned sponsored events/receptions across budget, agenda, and sponsor agreement. • Invoiced sponsors through PayPal and tracked payments on Salesforce. • Managed sponsor website and updated as needed.• Planned, managed, promoted, hosted, and executed all webinars, podcasts, and online master classes.• Evaluated online program strategy to identify weaknesses and create benchmark criteria to measure the effectiveness of program and presenters. Followed up with attendees. • Created content for online program and sourced industry speakers. Hosted Q&A with the speakers on topics, such as financial management, communication management, practice management, and talent management. • Increased online program attendance and launched a profitable online master class series, which generated $200,000 in 2019.• Managed calendar for all external speaking events and research speaking opportunities for PSMJ consultants.• Wrote script and made calls to past attendees and potential sponsors. Used Salesforce to track call notes, organize lists, and generate leads. Ensured Salesforce had accurate account details.

As St. Andrew's School's first marketing hire in a decade, I was uniquely positioned to expand its digital footprint for admissions and alumni fundraising purposes:• Developed a social media strategy for consistent tone, voice, and style for all channels. Through meaningful, consistent, and visual content, I increased social media followers by 200%.• Launched the Day of Giving social media campaign to drive fundraising and exceeded the goal of 125 alumni donors.• Planned and created email marketing campaigns for prospective students, potential donors, and alumni. • Designed ads, brochures, and marketing materials for the Admissions, Development, and Summer Programs departments.• Wrote media releases and communications plans.• Created a blog to expand the school's content. Expanded the school's video, photo, and written content portfolio. • Wrote and copyedited four newsletters: two weekly, one monthly, and one quarterly.

Amherst, Massachusetts, Us

- Pitched ideas, wrote articles, and copyedited the print alumni magazine. - Wrote features and reports for the School of Public Health and Social Sciences' website. - Created print campaign for the Prospective Student Fall Open House and the International Programs Office to increase the number of student applicants.

Amherst, Massachusetts, Us

- Managed the website of the largest college daily newspaper in New England. - Managed a team of writers. Created and assigned Arts multimedia pieces. Coordinated multimedia elements to enhance written stories. - Transferred print articles to the Collegian website one night per week.

New York, Ny, Us

- Created content for the online site's coverage of the summit event. Engaged with speakers and attendees.

Bachelor'S Degree, Journalism, Spanish

Spanish Language And Literature

Spanish Language And Literature

Education record