Emmy Burns Email & Phone Number

Beverly Hills, CA, US

Art + Commerce, IMG Fashion Events (NYFW, Fashion Week), IMG Models, The Wall Group

Brand and Creative Content Marketing ConsultantContent marketing, social, paid media, PR, communications, experiences for clients including:POLITICONPolitical Podcast networkKNESKO SKIN- Brand marketing and content strategy for luxury skincare DTC and prestige retail skincare brand - Content production for product launch, social (paid and organic)GSTQ.

Santa Monica, CA, US

Digital x Social x Creative Content Consulting for start-ups and early stage companies in beauty, fashion, lifestyle and wellness

San Francisco, California, US

- Led the global brand and content marketing - Developed, executed a global brand marketing and content strategy to drive awareness, new customer acquisition, engagement, loyalty, accelerated business growth, and help reinforce differentiated brand pillars- Led Biossance’s brand and product content campaigns, including spearheading content production for.

US

- Lead the strategy and execution of global social channels and strategy and development of content that supports the brand calendar and priorities on Instagram, TikTok, Twitch, YouTube, Pinterest, Spotify etc - As part of the Global Consumer Engagement team, play a central role with Product Marketing, Creative, PR, and regional consumer engagement teams.

Started the U.S expansion of the Brand Partnerships businesses within the Dentsu Aegis Network acquisition and beyondKey Clients: INTEL (Project Asterisk Mobile Go-Getter #MoreThan campaign), IBM (GRAMMY 2020).Oversaw Influencer Talent Relations and Negotiations, Content and Creative, Digital Marketing, Business Development. Responsible for implementing.

Los Angeles, California, US

- Responsible for its overall marketing strategy working cross-functionally with senior leadership team to execute Beautycon’s vision- Lead Talent, Creative, Content, Social and PR teams - Lead, develop, and grow business verticals: experiential/festival attendance, e-commerce, anddigital marketing - Lead all efforts in driving innovative and.

New York, NY, US

• // Drive digital and social media insights development and deployment to build omnichannel branded consumer experiences and drive business results for The Estée Lauder Companies brands
• Build innovative, state of the art digital, social and retail consumer insights capabilities in the brands to facilitate strategic and tactical planning across all consumer touch points that will result in profitable.
• Leverage multi-source consumer data, including first, second and third party data plus social listening, to inform and drive actionable content and marketing executions for the brands
• Connect online and offline engagement with consumers to drive traffic to points of sale including retail stores, e-commerce, retailers, etc
• Develop insights to build locally relevant retail concepts across different channels to maximize sales productivity
• Deliver and drive the deployment of insights to improve consumer engagement with our brands across all consumer touch points and evolve each brand’s unique advocacy model

Miramar, 2400 SW 145 Avenue, US

// global digital content and marketing for celebrity licensed brands targeting Millennials and Gen Z- Digital Strategy for Global Licensed Fragrances Business (Celebrity and Fashion brands) - Advise on Insights from data, measurement, analytics and learnings as it pertains to digital marketing and business investment- Digital Creative Director for Mobile.

New York, US

// enabling marquee brands to become early adopters in social media technology - Drove social media innovation by staying on top of emerging technology and new media trends to reach target audiences and drive customer engagement for brands such as, Barbie’s early adopter social media strategy, Sports Authority’s Foursquare drive-to-retail loyalty strategy.

// leveraging niche market audiences to become tastemakers for mass market brands - Developed influencer strategy for advertisers to leverage from magazine’s audience - Lead and oversaw value-added programs and 360 integrated marketing programs for advertising clients - Introduced and Develop and implement revenue generating marketing strategies and.

New York, NY, US

// utilized social gaming to generate CRM solution - Developed interactive Brand Awareness and lead-generation strategies using Social CRM, Email marketing, Social Gaming, Facebook apps- Provided a strategic POV (client and consumer perspective) on creative, functional, and technical approach for client solutions- Increased brand awareness and traffic to.

Music + Entertainment Journalist for: Hotpress, J Mag (Triple J magazine), FasterLouder.com, The Brag, Metal Edge magazine, Bettiemag.com, Blender.comFeatured interviews with artists including:- My Chemical Romance (cover story)- Tommy Lee (Motley Crue) - Tool- Motorhead- Disturbed- Korn- HIM- Pennywise- Slipknot- The New York Dolls- The Spirit, Feature.

// executed high-impact messaging in the midst of the wall street crash and economic downturn- Maintained relationship with media in outlets including: Bloomberg, New York Times, The Wall Street Journal, CNBC, NBC - Copywriter for press materials, consumer brochures, talking points, pitch letters, company profiles, boilerplates and assets for media.

• // representing talent in the music industry
• In charge of the overall publicity campaigns for New Releases and Tours for all 30+ artists on label’s roster
• Implemented Digital strategy to PR plan and maintained press materials and assets for distribution to media
• Pitched artists to media resulting in coverage in outlets including: THE NEW YORK POST, MTV, BILLBOARD MAGAZINE, ALTERNATIVE PRESS, DECIBEL, REVOLVER, BLENDER, ROLLING STONE
• Managed and coordinated Media Tours, Press Days and Photo Shoots for artists
• Responsible for Strategy of on and offline advertising campaigns for all new releases and upcoming tours

• // representing talent in the music industry
• In charge of the overall publicity campaigns for New Releases and Tours for all 30+ artists on label’s roster
• Implemented Digital strategy to PR plan and maintained press materials and assets for distribution to media
• Pitched artists to media resulting in coverage in outlets including: THE NEW YORK POST, MTV, BILLBOARD MAGAZINE, ALTERNATIVE PRESS, DECIBEL, REVOLVER, BLENDER, ROLLING STONE
• Managed and coordinated Media Tours, Press Days and Photo Shoots for artists
• Responsible for Strategy of on and offline advertising campaigns for all new releases and upcoming tours

Sydney, NSW, AU

// producing interactive marketing campaigns for tv sponsors - Developed opportunities within the existing portfolio to encourage account growth by creating digital extensions for offline sales programs- Produced paid sponsored online advertising programs and cross-promotion campaigns, including Email to Mobile Marketing and Social Gaming - Identified key.

Pyrmont, NSW, AU

• ACCOUNT MANAGER for a total client portfolio of $50,000,000 per year.
• Strategising Media Spend, Ad Tracking advertising campaigns
• Market Research and Knowledge of Television audience & trends
• Liaising with Clients and Resolving clients’ account queriesClients include: NIKE, L’OREAL, BMW, RENAULT, P&G (PROCTER & GAMBLE Co.)

North Sydney, New South Wales, AU

- Produced weekly Sponsored Sports Updates on-air spots (from pre-production-production-post production)- Produced weekly Billboards (top & tail spots) for sponsorship on programming - Responsible for producing and editing topical promo spots to be aired immediately upon completion-Wrote topical promo copy and stay current on all promotional and graphic.

New York, NY, US

- Production Assistant on TV commercials for clients such as, World Vision, Bunnings Warehouse, Kmart- Schedule meetings - Create Call Sheets, - Draft Copy and deliver scripts- Maintains files of various productions,- Performs other duties and projects, as determined by the Director/Producers- Assists on shoots with production crew, as needed. - Coordinate.

Media Communications, Television/Film

Advertising, Copywriting And Art Directing

Bachelor Of Communications, Media: Television And Film