Emmy Burns Email & Phone Number

Beverly Hills, Ca, Us

Art + Commerce, IMG Fashion Events (NYFW, Fashion Week), IMG Models, The Wall Group

Brand and Creative Content Marketing ConsultantContent marketing, social, paid media, PR, communications, experiences for clients including:POLITICONPolitical Podcast networkKNESKO SKIN- Brand marketing and content strategy for luxury skincare DTC and prestige retail skincare brand - Content production for product launch, social (paid and organic)GSTQ- Launch GTM digital, social and influencer marketing strategy- Brand storytelling - Reporting and InsightsDe La Calle Tepache Beverages- Launch GTM digital, social and influencer marketing strategy - Brand storytelling - Reporting and InsightsVINA Apple Cider Vinegar Beverages- Launch GTM digital, social and influencer marketing strategy- Brand storytelling - Reporting and InsightsMOON by Kendall Jenner- Marketing for the launch of a new oral care brand co-owned by KENDALL JENNER. Oversaw Go-To- Market strategy and execution plans for launch and retail partners. - Responsible for Content, Creative, Talent/Influencer Relations, PR/Communication and Marketing. - TAMARA MELLONDeveloped the brand storytelling process and established the brand's first Influencer and stylist relationship resulting in 10 X the baseline EMV ICBRKRAdvisor for start up tech brand, Event architect and execution for wellness x fashion series with tastemakers and influencersSTYLETAZEEstablished branding and position for start up app, identified Sponsorship opportunities, developed Media Kits for launchNICELAND SEAFOOD / ARCTIC BEAUTY / (EFNI Iceland Brand Incubator)Developed new beauty brand through insights and trends KIMO SABE MEZCAL Brand storytelling for start up liquor brand, content creation in Mexico, SXSW influencer experience

Santa Monica, Ca, Us

Digital x Social x Creative Content Consulting for start-ups and early stage companies in beauty, fashion, lifestyle and wellness

San Francisco, California, Us

- Led the global brand and content marketing - Developed, executed a global brand marketing and content strategy to drive awareness, new customer acquisition, engagement, loyalty, accelerated business growth, and help reinforce differentiated brand pillars- Led Biossance’s brand and product content campaigns, including spearheading content production for global brand ambassador, Reese Witherspoon and strategic partnerships with Hello Sunshine and Netflix. - Responsible for brand messaging strategy and creative content development and developed a global content creation model - Oversaw Global Brand Content teams and programs, including content strategy, seasonal content planning and execution, social media and community and ensure content strategies are built on competitive and customer insights- Partnered with Sephora Marketing and global retail partners to optimize collaboration and shared content strategy to fuel Biossance’s growth across Sephora and global retailers’ channels

Us

- Lead the strategy and execution of global social channels and strategy and development of content that supports the brand calendar and priorities on Instagram, TikTok, Twitch, YouTube, Pinterest, Spotify etc - As part of the Global Consumer Engagement team, play a central role with Product Marketing, Creative, PR, and regional consumer engagement teams - Orchestrate end to end social and paid media strategy, development and execution.- Play an integral role for key product launches and calendar initiatives and have experience across digital marketing (paid, owned and earned), influencer and experiential marketing, and social media.

Started the U.S expansion of the Brand Partnerships businesses within the Dentsu Aegis Network acquisition and beyondKey Clients: INTEL (Project Asterisk Mobile Go-Getter #MoreThan campaign), IBM (GRAMMY 2020).Oversaw Influencer Talent Relations and Negotiations, Content and Creative, Digital Marketing, Business Development. Responsible for implementing Gleam Brand Partnerships in the US market and Drive revenue growth through brand partnerships and creative content production.Effectively build and lead the Gleam Brand Partnerships team, and integrate the company into the Dentsu Aegis Network for the Network and effectively leverage incoming opportunities and revenue.Resource planning across the team including hiring as agreed with senior management.Manage a P&L and budget and drive revenue growth. Work to a clear set of targets set by and with the board of directors.Ideation and creation of strategic influencer-driven campaigns and overseeing project Create high value packages from scratch as well as expanding on media campaignsOversee the development, writing and presentation of proposals, scopes of work, schedules and staffing plans.Build strong relationships with internal and external talent reps and other stakeholders in the ecosystemSpearhead and build the overall strategy and drive business development opportunitiesWork with the Global team to provide data and measurement frameworks to demonstrate ROI and campaign successManage all facets of digital creative content including development, production, budgeting/scheduling, editorial supervision, including scheduling facilities, equipment, personnel, and locations.Develop reporting of revenue and the pipeline for the brand team (with Finance)Create monthly key client (agency and brand) performance reports and utilize accordingly to identify key growth targets for the team

Los Angeles, California, Us

- Responsible for its overall marketing strategy working cross-functionally with senior leadership team to execute Beautycon’s vision- Lead Talent, Creative, Content, Social and PR teams - Lead, develop, and grow business verticals: experiential/festival attendance, e-commerce, anddigital marketing - Lead all efforts in driving innovative and cost-effective marketing strategies designed to drive customer acquisition, engagement, retention, and referrals. - Provide vision around integrated marketing planning and integrate data-driven insights into all business units- Setting marketing strategies and deployment with the tools to execute it- Assist CEO & Executive Vice President, Business Operations with strategy development, businessplanning, budgeting and forecasting, and overall P&L management.- Lead brand positioning and strategic brand development in the context of the brand vision- Lead customer insights and market research to provide actionable and meaningful analysis of the market and competitive trends, and bring the target customer to life for the organization- Lead acquisition strategy development and planning to drive strong results that hit company targets,including: channel mix, Innovation/development of new channels, seasonal/monthly acquisition campaigns across all digital media channels

New York, Ny, Us

// Drive digital and social media insights development and deployment to build omnichannel branded consumer experiences and drive business results for The Estée Lauder Companies brands•Build innovative, state of the art digital, social and retail consumer insights capabilities in the brands to facilitate strategic and tactical planning across all consumer touch points that will result in profitable sales growth•Leverage multi-source consumer data, including first, second and third party data plus social listening, to inform and drive actionable content and marketing executions for the brands•Connect online and offline engagement with consumers to drive traffic to points of sale including retail stores, e-commerce, retailers, etc•Develop insights to build locally relevant retail concepts across different channels to maximize sales productivity•Deliver and drive the deployment of insights to improve consumer engagement with our brands across all consumer touch points and evolve each brand’s unique advocacy model•Leverage omnichannel insights to modernize the interaction between products, categories and brands•Work closely with Brand Marketing and Consumer Engagement partners to integrate learnings as relevant to brand needs for strategy and tactical execution•Build strategy: broad view of the business, industry, and consumer environment to anticipate and plan for the future. Identify the focus and define where to play, how to win, capabilities and management systems are required•Collaborate + Build relationships based on trust and respect. Promotes the inclusion of diverse knowledge, skills, and experiences to achieve results.•Anticipate change, face reality, draw conclusions, and swiftly mobilize to adapt to changing needs and demands.•Drive Creativity + Innovation: Focus on areas of highest potential, create newness, connect in new ways to create the unexpected. Ensure that the creativity and innovation pipeline are aligned to achieve strategy and goals

Miramar, 2400 Sw 145 Avenue, Us

// global digital content and marketing for celebrity licensed brands targeting Millennials and Gen Z- Digital Strategy for Global Licensed Fragrances Business (Celebrity and Fashion brands) - Advise on Insights from data, measurement, analytics and learnings as it pertains to digital marketing and business investment- Digital Creative Director for Mobile, Interactive, Social Media campaigns and Director/Producer Snackable Content - Supervised agency relationships, Negotiated/oversee budgets, RFPs, SOWs, MSAs, Licensed Music, SAG and legal requirements - Established Corporate Global Digital Marketing Guidelines with an omnichannel strategy - Developed Global Digital and Social Media marketing strategies across Licensed Celebrity/Fashion brands - Oversee Digital Paid/Owned/Earned Media strategy, Globally: North America-Canada, South America, UK-Europe, Asia, Australia-NZ - Identified strategic drive-to-retail sales opportunities for retail partners in key markets e.g. Sephora, Macys, Ulta, Nordstrom, Amazon - Provided thought-leadership and guidance on digital efforts for Legal and Leadership team's buy-ins- Identified and leverage trends io enrich linear brand and marketing initiatives including partnering with new technologies in the digital space - Executive Producer and Digital Creative Director on first-to-market Interactive Short Form Video Content starring Taylor Swift - Owned the digital relationship between Licensed Partners and company e.g. 13 Management/Taylor Swift, Rein Deer Entertainment/Britney Spears, Hip Hop Since 1978/Nicki Minaj etcACCOLADES//- 40 Under 40, Brand Innovators, 2016- #1 Trending Topic on Twitter for Taylor Swift brand and retail partner, Sephora-L2 ThinkTank’s “Flash of Genius” and “Gifted” category in the 2012 Digital IQ Index: Fragrance Report (Taylor Swift Fragrances brand)BRANDS//Juicy Couture, John Varvatos, Wildfox, Curve, Taylor Swift, Justin Bieber, Britney Spears, Nicki Minaj

New York, Us

// enabling marquee brands to become early adopters in social media technology - Drove social media innovation by staying on top of emerging technology and new media trends to reach target audiences and drive customer engagement for brands such as, Barbie’s early adopter social media strategy, Sports Authority’s Foursquare drive-to-retail loyalty strategy- Conceived, developed and implemented effective social media programs ensuring alignment with the business, brand and marketing goals- Oversaw social media campaign objectives to increase brand awareness and engaging content through social-loyalty program strategies- Helped build the business both in revenue and in capability and identified key opportunities with existing and prospective clients- Introduced new technological and creative developments in the social media space and developed agency POVs for clients and colleagues that inspire actionable strategies- Partner with Measurement/Analytics team to provide insightful reporting and key learnings clients: BARBIE (MATTEL), KEN (MATTEL), NINE WEST, JESSICA SIMPSON COLLECTION, J BRAND, ANTHROPOLOGIE, RUELALA.COM, BLUEFLY.COM, SWAROVSKI, SPORTS AUTHORITY

// leveraging niche market audiences to become tastemakers for mass market brands - Developed influencer strategy for advertisers to leverage from magazine’s audience - Lead and oversaw value-added programs and 360 integrated marketing programs for advertising clients - Introduced and Develop and implement revenue generating marketing strategies and advertiser solutions for digital and mobile- Determined effective ways to package and promote the site to existing and potential advertisers- Anticipated problems/issues for clients: bring to resolution and to identify/establish profitability goals- Partnered with Marketing Analytics to report web metrics and strategize accordinglyClients include: HORNITOS TEQUILA (JIM BEAM GLOBAL), HARD ROCK HOTEL LAS VEGAS, AFFLICTION, ED HARDY VODKA, SAILOR JERRY'S (WILLIAM GRANT & SONS), TIGI BEDHEADPublishing Group of: Inked, Tokion, Surface, Nylon, Nylon Guys

New York, Ny, Us

// utilized social gaming to generate CRM solution - Developed interactive Brand Awareness and lead-generation strategies using Social CRM, Email marketing, Social Gaming, Facebook apps- Provided a strategic POV (client and consumer perspective) on creative, functional, and technical approach for client solutions- Increased brand awareness and traffic to brand websites by developing an editorial strategy that maintains relevant and engaging content- Developed and collaborated with Direct Media Group to create creative marketing solutions for clients - Executed and maintained the #1 Twitter account under the “weight” category - Review site analytics to create new opportunities and audience insightsClients include: VH1, MTV, (Viacom Media Networks), KAPLAN TEST PREP AND ADMISSIONS, WEIGHTVIEW, GIFTYBOX, YMI JEANSWEAR

Music + Entertainment Journalist for: Hotpress, J Mag (Triple J magazine), FasterLouder.com, The Brag, Metal Edge magazine, Bettiemag.com, Blender.comFeatured interviews with artists including:- My Chemical Romance (cover story)- Tommy Lee (Motley Crue) - Tool- Motorhead- Disturbed- Korn- HIM- Pennywise- Slipknot- The New York Dolls- The Spirit, Feature Film Cast (Samuel L. Jackson, Scarlet Johansson, Eva Mendes)

// executed high-impact messaging in the midst of the wall street crash and economic downturn- Maintained relationship with media in outlets including: Bloomberg, New York Times, The Wall Street Journal, CNBC, NBC - Copywriter for press materials, consumer brochures, talking points, pitch letters, company profiles, boilerplates and assets for media distribution - Ghost-Writer for high-profile executives for regular Lifestyle Columns and Talking Points in outlets such as: OPRAH “O Magazine”, SELF, FOX BUSINESS NEWS, THE WALL STREET JOURNAL, BLOOMBERG, MSNBC, DOW JONES, REUTERS- Provided leadership and direction and supervised and mentored junior staff to media relations team agency of record: CITI (Consumer/Retail), CITI CARDS, WOMEN & CO, Citigroup’s CMO Lisa Caputo and CEO Vikram Pandit

// representing talent in the music industry• In charge of the overall publicity campaigns for New Releases and Tours for all 30+ artists on label’s roster• Implemented Digital strategy to PR plan and maintained press materials and assets for distribution to media • Pitched artists to media resulting in coverage in outlets including: THE NEW YORK POST, MTV, BILLBOARD MAGAZINE, ALTERNATIVE PRESS, DECIBEL, REVOLVER, BLENDER, ROLLING STONE• Managed and coordinated Media Tours, Press Days and Photo Shoots for artists• Responsible for Strategy of on and offline advertising campaigns for all new releases and upcoming tours • Product Manager for artists: organized Tour Support, Marketing opportunities, Marketing Album Release• Produced all artist promotions, secured talent and managed legal release forms, contracts and payments• Provided leadership, direction, guidance to Media Relations team and supervised junior staffArtists include: AS I LAY DYING, UNEARTH, KING DIAMOND, THE RED CHORD, CANNIBAL CORPSE

// representing talent in the music industry• In charge of the overall publicity campaigns for New Releases and Tours for all 30+ artists on label’s roster• Implemented Digital strategy to PR plan and maintained press materials and assets for distribution to media • Pitched artists to media resulting in coverage in outlets including: THE NEW YORK POST, MTV, BILLBOARD MAGAZINE, ALTERNATIVE PRESS, DECIBEL, REVOLVER, BLENDER, ROLLING STONE• Managed and coordinated Media Tours, Press Days and Photo Shoots for artists• Responsible for Strategy of on and offline advertising campaigns for all new releases and upcoming tours • Executed strategic partnerships and marketing programs with industry tastemakers including BLENDER magazine and Southern Comfort for “SoCo Blender First Listen Sessions” (Detroit, MI and New York, NY) • Product Manager for artists: organized Tour Support, Marketing opportunities, Marketing Album Release• Produced all artist promotions, secured talent and managed legal release forms, contracts and payments• Provided leadership, direction, guidance to Media Relations team and supervised junior staffArtists include: GWAR, CLUTCH, THE RASMUS, 36 CRAZYFISTS, STREET DOGS, POWERMAN 5000

Sydney, Nsw, Au

// producing interactive marketing campaigns for tv sponsors - Developed opportunities within the existing portfolio to encourage account growth by creating digital extensions for offline sales programs- Produced paid sponsored online advertising programs and cross-promotion campaigns, including Email to Mobile Marketing and Social Gaming - Identified key learnings and audience insights to create new opportunities through site analytics and weekly revenue reports - Experience with overseeing campaign management/ad serving technology: Double Click DARTclients include: NIKE, QANTAS, ADIDAS, AMERICAN EXPRESS, SONY BMG, UNIVERSAL MUSIC GROUP, CIALIS, GULF AIRprograms include: 2006 FIFA World Cup Soccer, South Park, Chapelle’s Show, Oz, Dateline, Da Ali G Show

Pyrmont, Nsw, Au

ACCOUNT MANAGER for a total client portfolio of $50,000,000 per year.• Strategising Media Spend, Ad Tracking advertising campaigns• Market Research and Knowledge of Television audience & trends• Liaising with Clients and Resolving clients’ account queriesClients include: NIKE, L’OREAL, BMW, RENAULT, P&G (PROCTER & GAMBLE Co.)

North Sydney, New South Wales, Au

- Produced weekly Sponsored Sports Updates on-air spots (from pre-production-production-post production)- Produced weekly Billboards (top & tail spots) for sponsorship on programming - Responsible for producing and editing topical promo spots to be aired immediately upon completion-Wrote topical promo copy and stay current on all promotional and graphic trends and productions - Performed additional administrative, production and editorial tasks within the Marketing/Sales department and Creative Services group as needed on a day-to-day basis

New York, Ny, Us

- Production Assistant on TV commercials for clients such as, World Vision, Bunnings Warehouse, Kmart- Schedule meetings - Create Call Sheets, - Draft Copy and deliver scripts- Maintains files of various productions,- Performs other duties and projects, as determined by the Director/Producers- Assists on shoots with production crew, as needed. - Coordinate all aspects of the TVC shoot

Media Communications, Television/Film

Advertising, Copywriting And Art Directing

Bachelor Of Communications, Media: Television And Film