Emily Collins Email & Phone Number

Washington, Dc, Us

New York, Ny, Us

• Revamped Meetup's social media strategy, resulting in a 125% increase in active engagements YoY and a successful launch on 2 new platforms: Threads and YouTube Shorts, gaining 11K+ followers in 6 months.• Produced over 130 social videos in 2023 (3 videos weekly minimum) highlighting organizer and member stories which increased reach and engagement. Took on the role of the face of Meetup across socials.• Executed multiple tentpole social campaigns throughout the year, including Pride, Friendship Day, Black Friday/Cyber Monday, and New Year's, leading to an average 60% increase in engagement rate.• Reported weekly and monthly to analyze content performance. Using these insights, made strategic adjustments to Meetup's monthly social media calendar to ensure optimal engagement.

New York, Ny, Us

• Led the creation of social media assets for SiriusXM campaigns, specifically highlighting talent channel launches (including Whitney Houston, Selena Gomez, etc), heritage months, and tentpole events, such as the Small Stage Series, from ideation stages to publishing.• Produced videos and engagement graphics that generated millions of impressions and more than 100,000 active engagements across multiple social media platforms.• Attended multiple live events (including Super Bowl Media Row, Stagecoach Festival, Governors Ball Festival, and dozens more) to capture and edit real-time content with talent and fans for social media, with expertise in TikTok and Reels video editing.• During the 2023 Super Bowl week, worked with the team to publish more than 200 posts across @SiriusXM socials.• Successfully launched the @SiriusXMSports social community in March 2023, and assisted with a rollout strategy that included 6 weeks of banked content, copy, and a robust social calendar. In just 4 days, we received 200,000+ views on our brand-new TikTok page.• Managed the relationship with our Agency of Record, providing weekly briefings for new, bespoke content pieces to be created.

New York, Ny, Us

• Managed day-to-day operations of @SiriusXM social media channels, including TikTok, Instagram, Twitter, and Facebook.• Revamped social media strategy on TikTok and Instagram, prioritizing short-form video content and nearly tripling SXM's TikTok following, going from 100K followers to 300K in less than a year. Additionally, I achieved SXM’s impressions KPI of 200M in less than 5 months and made TikTok our most actively engaged with social platform.• Oversaw an annual ad budget of $1M+ across platforms, targeting specific audiences with boosted content and increased overall engagement and visibility.• Helped produce several long-form video pieces with talent, including Phoebe Bridgers, H.E.R., and SiriusXM hosts focused on engaging their active fanbases.• Most notably, I spearheaded a robust social media rollout for an interview between Jack Harlow and Brittany Broski, which included a TikTok Live, 3 short-form videos, and strategic collaborative posts with TikTok that had more than 1M active engagements (likes, shares, comments).

Los Angeles, California, Us

• Worked with high-profile entertainers and activists to create effective social strategies to build their personal brands and promote projects. Clients included Mark Ruffalo, Anne Hathaway, Sebastian Stan, and more.• Supervised a team of 3 direct reports, dedicated to community management and day-to-day rollout of content.

Los Angeles, California, Us

• Managed day-to-day content and strategy for a roster of high-profile A-list talent clients and activists to maximize growth opportunities across more than 20 total platforms.• Worked closely with studios, streaming platforms, and television networks to collaborate and promote a variety of projects clients had been involved in throughout the last 3 years.• Most notably, worked alongside Marvel and Disney to promote Avengers: Endgame across Mark Ruffalo’s channels, which resulted in more than 50 million overall impressions on his platforms alone.• Created monthly strategic initiatives and campaigns for clients to surprise and delight fans, encouraged engagement, and facilitated growth.• In 2019, attended multiple in-person events (such as Comic-Con, movie + TV premieres, and more) to capture content and worked with Disney, Amazon Studios, and various media outlets to do robust talent takeovers of their channels, generating cross-promotional visibility.• Executed Mark Ruffalo’s social media comeback (Oct. 2018) and gained 10 million+ new followers across platforms in less than 6 months, which resulted in Mark being named one of the Top Actors on Twitter in 2019. He was also one of the top Nielsen Rating Actors on Social Media in 2020.

• Created a brand for Washington Square Park across digital media and expanded our online and in-person presence to New Yorkers and tourists alike.• Organically grew WSPC’s Instagram and Twitter following by 100% and Facebook by 40% in less than a year.• Consistently kept WSPC’s email open rate above 35% for 2017.• Developed WSPC’s first-ever communications plan with long-term goals for the organization.• Worked with and managed a network of 120+ volunteers.

San Francisco, California, Us

• Worked in a fast-paced environment to ensure timely transactions and delivery of fine goods.• Assisted in solving urgent problems with creative solutions.• Consistently the top performer on the customer experience team’s key performance indicators.

Washington, District Of Columbia, Us

• Grew GlobalGiving’s Instagram following by 75% and Twitter following by 50% in less than one year.• Built out CMS landing pages for UN Cause Awareness days, humanitarian crises, and grassroots campaigns to engage donors that have helped drive $100,000+ in donations.• Curated detailed editorial calendars for GlobalGiving’s social media channels around trends, news, and evergreen content.• Wrote engaging email appeals for a list of 160,000+ GlobalGivers.

New York, Ny, Us

• Responsible for the design and development of business cards, advertisements, apparel, and graphics for the website and social media channels.• Helped manage FoodtoEat's various social media channels (Facebook, Twitter, Instagram, and Pinterest).• Grew FoodtoEat.com's Tumblr following from less than 500 to 7,000+.• Created meaningful content on a weekly basis for the official blog, DailyFoodtoEat.com.• Conducted onsite interviews with various restaurant and food truck owners throughout New York City for a blog series titled "Behind the Food Truck."​• Traveled to various events for corporate clients (Tumblr, Havas Media, Internet Week: New York) to ensure each client's event was fully catered and organized.

Bachelor Of Science - Bs, Sociology

Sociology