Emmy Jedras Email & Phone Number

New York, Ny, Us

New Brunswick, Nj, Us

Managed cross-functional teams supporting multiple brands, including the largest brand in the Janssen pharmaceutical portfolio. Consistently delivered excellence and forged strong partnerships, generating over $1.2MM incremental revenue for the business. - Spearheaded new pharmaceutical product launch from strategic direction through to creative execution; ensured seamless regional launches globally and created the standard for global product launches– Developed first Competitive Readiness campaign for STELARA, bringing consistency, cohesion and a clear voice to the initiative; provided increased employee engagement and overall organizational readiness in the face of mounting competition– Shaped patient-centered brand strategy for Janssen’s Oncology patient support programs including brand positioning, architecture, naming and messaging; guided creative expression across multiple touchpoints; increased portfolio growth by 15% YOY– Established first Branding Community of Practice to shape and evolve J&J’s brand building capabilities, convening experts from across the organization and facilitating thought sharing and best practice development

New York, Ny, Us

In addition to building and managing a top-performing team, I worked cross-functionally with creative directors, account managers, and digital producers, and in close collaboration with C-suite clients, to translate complex research into insight-driven strategies that convert customers, engage employees, and drive growth. - Member of company leadership team; conceived new offerings, drove business development and shaped strategic business direction- Led the brand strategy practice; built, managed and mentored a high-performing team; grew team from 4 to 9 strategists during my tenure- Fostered strong and lasting client relationships, serving as expert counsel to CMOs on brand and marketing initiatives in industries including technology, healthcare, financial services, real estate, education and professional services- Translated data and research into powerful strategies and compelling narratives to build differentiated brands expressed through brand positioning, employer branding, messaging, voice, visuals, content and campaigns

New York, Ny, Us

Served as strategic partner and advisor to develop innovative and thoughtful solutions to complex branding challenges on behalf of my portfolio of clients. Led client engagements, forming and growing trusted client relationships and creating high-impact strategic content for B2B clients in industries including technology, healthcare, professional services, law, fintech and finance.- Collaborated cross-functionally with project management, design, digital and film teams — and with key client stakeholders — to shape the creative and cohesive expression and execution of brand strategies- Advanced connection and community through the creation of a dedicated culture initiative, fostering two-way dialogue, enabling change management and contributing to increased employee satisfaction and retention

New York, Ny, Us

Led research and development of all verbal expressions of brand strategy, including positioning and messaging, for clients spanning a wide range of B2B industries, including finance, law, nonprofit, healthcare, cybersecurity and professional services. - Conducted complex quantitative and qualitative research, including market analyses, interviews, workshops and surveys, to uncover audience-driven insights and measure brand health and sentiment

New Berlin, New York, Us

Led strategic development of Shopper Marketing plans aimed at driving trial and awareness for a new product launch; managed creative process with agency partners; presented recommendations to company founder and senior management.Conducted in-depth analysis on consumer insights to uncover drivers behind shopper purchase decisions; translated these insights into marketing recommendations for retail activations, grassroots sampling, and influencer outreach programs.Distilled secondary research on industry trends, competitor analysis and consumer shopping patterns, synthesizing these findings to support the development of the new product line’s brand positioning.

Charlotte, Nc, Us

Managed enterprise employee communications and engagement programs, serving as consultant and collaborator across departments to deliver innovative engagement tools and resources for all employees at Bank of America.- Drove internal communications strategy for rollout of new corporate brand, including a multi-channel global launch event and branded microsite, ultimately bringing the company’s brand to life for all 280,000 employees- Designed and executed targeted digital employee campaign focused on Corporate Social Responsibility, developing success metrics with market research team; campaign resulted in 5 % increase in employee brand favorability

Charlotte, Nc, Us

- Directed cross-functional team of web programmers, writers, designers, agencies and event planners to announce company earnings quarterly through multi-channel communications, establishing a new standard of practice for company-wide announcements- Partnered across 7 divisions and 4 regions to share expertise and shape employee communication programs and engagement tools

Charlotte, Nc, Us

- Launched first company-wide microsite partnering with Marketing and external digital agency; increased site traffic by 95 % in one year through strategic content syndication- Pioneered study aimed to quantitatively identify gaps in employee engagement; analysis resulted in establishment of annual company-wide survey that informed company’s employee engagement strategy

Master Of Business Administration (M.B.A.)

Marketing, International Relations

European Studies

Education record