Mariana "Emmy" Silak Email & Phone Number

Austin, Texas, United States

Austin, Texas Area

Austin, Texas Area

Austin, Texas Area

Managed all marketing efforts for the nonprofit sector to generate and nurture qualified leads, boost brand awareness, and support sales and business development initiatives. Built and managed high-touch, multi-channel campaigns around content, events, products and news. Established company as thought-leader in the nonprofit space: Managed all marketing efforts for the nonprofit sector to generate and nurture qualified leads, boost brand awareness, and support sales and business development initiatives.Developed technical content and messaging strategy to inform nonprofit prospects and package complex, varied products in easy-to-understand language.Guided new digital marketing ventures to modernize our marketing mix, including PPC advertising, social media advertising, sponsored content, digital content promotion, and improved SEO strategies, among others.

Austin, Texas Area

Managed the majority of Xplore's online marketing and automation efforts, including email marketing, website development, and content creation.Implemented inbound B2B marketing strategy with communications targeted to specific buyer personas.Oversaw website redesign and maintenance to follow SEO best practices and drive clicks/conversions within a user-friendly interface.Instituted new marketing automation activities to maximize department efficiency, and incorporated a closed-loop marketing and sales reporting solution to improve tracking of KPIs and lead activity.Conducted online research and interviews to develop technical content and collateral tailored to buyer personas and stages in the buyer journey.Coordinated events and collaborated with PR team to increase brand awareness, support business development initiatives, and generate buzz around new Xplore products.

Austin, Texas Area

Managed all social media marketing and supported fundraising efforts.Improved and maintained all social media communications and online marketing strategies, boosting general web presence and overall community goodwill.Spearheaded strategic online campaigns and merchandising projects for SXSW, Earth Day, and other key events.

HelpAttack! is a social giving platform that allows nonprofits to make a return on their investment in social media. Users (aka "Helpattacktivists") pledge a sum of money based on their Facebook and Twitter activity. It's a new way to harness social networking and turn it into funds for nonprofits. Researched student organizations and ways they can use HelpAttack! to raise funds for their favorite causes, doing user-testing on the website, and contacted nonprofits to demonstrate how HelpAttack! can contribute to their fundraising efforts.Collaborated with founder and staff to develop new ideas and identify new market segments in order to promote interest in start-up social fundraising tool.

Skillpoint Alliance is a nonprofit that builds partnerships among industry, education and the community in order to achieve college and career success for central Texans and meet employers needs for a qualified workforce. • Collaborated with Marketing Director to drive constituent interest in workforce development programs. • Conducted market research, maintained website, produced copy and design for marketing materials, assisted with social media and digital communications, and coordinated media outreach.

English, English, Communications

Activities and Societies: College Houses Student Cooperative Housing--Elected Officer Positions: Membership Coordinator, Membership Chair.

Education record