As a Client Development Manager at AdLook, my primary responsibility is to cultivate strong relationships with our clients, ensuring that their specific objectives are understood and addressed within our cookieless targeting capabilities. I work closely with each client to develop customized solutions that leverage our programmatic media expertise, ultimately driving measurable results with brand safe advertising that is focused on high attention placements.

Verticals: retail, auto and pet careAs a BDM, I was responsible for setting clients up for success, since the team was the entry door for managed accounts within the local market. Our focus was to accelerate client growth through sustainable strategies, making sure that we develop close relationships with both C-level and day-to-day points of contact. The role required a combination of sales and account management competencies.

I took part in RTB House’s branding initiative, one of the first people hired by the company globally to manage this product. Ever since joining this new role I’ve been continuously becoming specialized in upper funnel solutions, attribution, inventory quality, brand safety and much more. Other responsibilities of my role are adapting and creating ways to report branding results, offering and guiding clients through the creation of more engaging creatives, as well as weekly collaboration with colleagues from around the world to help the continuous improvement of internal processes, products and strategies.

Agency Account Strategist focused on engaging top partners in order to help them make succesful use of Criteo's solutions.My main goals and responsibilities were:- To increase the penetration of the recently diversified Criteo product porfolio;- Drive stable quarter over quarter and year over year increase in revenue;- Develop and sustain healthy relationships with our key agencies;- Educate and provide support to help our clients improve their results;- Conduct KPI-oriented analysis and negotiations on a daily basis;- Continuously learn in-depth about new products and pitch them to our clients;- Communicate with international technical teams, both internal and external, to guarantee the quality of our technical integrations;- Weekly reporting on the outcomes of my commercial decisions;

As part of the existing business support team, I worked side by side with the account strategy team, helping them navigate through the highly competitive landscape of our performance marketing business. Due to the high amount of tasks, the routine involved a wide range of client requests, from the simpler operational ones, up to analytical and strategic planning, all of which have made me interact with all topics related to the setup and optimization of programmatic media campaigns.

My first ever work experience, I was responsible for the regular update of website KPI reports for important clients from the health segment in Brazil. I provided these clients with insights on how they could improve the overall user experience and optimize their landing pages.