Consultant
Current•Collaborated with a diverse team to provide local small businesses with strategies to improve the efficiency and effectiveness of marketing to bring greater clientele and long-lasting relationships with Gainesville residents•Advised client on marketing strategy to promote and highlight new locations using Instagram, Facebook, and other high-traction sites and measured overall foot traffic from these platforms to company website using Google Analytics•Researched tax codes to prepare client to file as an s-corporation, gaining insight on tax benefits as a women-run business and hiring from lower-income areas•Synchronized inventory tracking accurately and efficiently by recommending QuickBooks for accounting purposes and furthering efficiency by pairing it with POS system, Square