• Implemented key sales and service enablement processes in Hubspot for software-centric companies.• Designed and delivered integrated solutions with Chargebee to facilitate fast closing of over 150 deals monthly.• Collaborated with the technology department to establish clear acceptance criteria for weekly sprints with various partners.

• Led migration of sales, service, and operational teams from Salesforce to Hubspot for 10-250 users.• Collaborated with marketing and sales teams to create a shared business glossary for company-wide KPI alignment.• Achieved seamless transition and integration of systems resulting in improved efficiency and data accuracy.

- Built out workflows to automate auto-renewal opportunity generation.- Developed dashboard to manage legal resources by encouraging transparency and accountability during legal review.- Trained newly hired Sales and Customer Success Operation Managers in contracting process. - Worked with Sales Operations, Customer Success Operations, and Legal to develop contract request process that increases pipeline velocity.

- Designed and delivered a new contracting system to automate the contract execution process, enable commercial segmentation, and prepare for automated invoicing. - New automation and processes supported the transition of nearly 1,000 SAAS contracts within a single fiscal year.- New system centralized add-on services, advertising, and hardware revenue-tracking processes across 4 product lines through standardized product lists. - New processes resulted in revenue transparency for 6+ departments throughout the end-to-end revenue pipeline.- Led cross-functional initiatives to map the client experience from E2E in order to identify gaps in data-flow and built-out plan for consistent client experience. - Reworked buyer’s journey in a new self-serve hardware system to create a self-serve, fully-digital purchase process, which automated invoicing to improve deal velocity, and simplify the client experience.- Reworked Salesforce architecture, workflows and deal process to ensure upsell revenue was reportable at point of contracting and upsell trends were easily associated with client segments. - Integrated key product data to confirm the accurate identification of the total number of paying customers and refine retention and churn reporting. - Led account clean-up initiative of over 2000 contracts to build the foundation for an automated renewal process.- Designed and developed a new lead assignment process to automate conversion reporting.- Worked with Client Success Operations to built-out Customer Health Score framework.- Worked with Marketing Operations and Product Strategy to built-out Product Fit scoring framework.- Led bi-weekly workshops with 30+ employees to ensure consistent training and adoption of new system-led processes.- Standardized revenue terminology across 6+ departments.- Managed the CRM product vision, developed the product roadmap, and led monthly workshops with Senior Leadership to ensure roadmap remained aligned with company goals.

- Worked with sales team members to develop individual go-to-market plans.- Partnered with senior leadership to redesign the individual sales territory go-to-market approach.- Led a market analysis and competitive data-analysis for performing arts and higher education sectors that resulted in capturing a complete understanding of the higher education prospect list associated with the ticketing industry.- Coordinated conference events in the US to strategically build demand generation and developed annual events strategy- Worked with designers and graphic artists to deliver sales collateral that highlighted the value proposition for performing arts sector in North America.- Reviewed online channel analytics and provide insight to generate web traffic- Participated in workshops with product marketing, product strategy, product owners and sales teams to develop segmentation criteria- Worked with marketing to determine product fit attributes from concrete external values

- Reporting to the VP of Marketing- Acted as primary point of contact with the operations team to manage the strategy and delivery of marketing collateral required for upcoming seasonal expedition tours.- Performed market analysis, competitive analysis and personas on the Australian market in preparation to develop the marketing strategy to launch a new regional team in Australia.- Led the launch of the reinvented sustainability initiative, Polar Promise, which included overseeing the key messaging, the icon design, the internal release event, and the external PR team’s press release.- Spearheaded and created a reporting system in Microsoft Power BI for social media and webinar reporting to reveal cross-channel insights in digital marketing.

- Reporting to Senior Director, National Events & Special Projects- Managed annual budget and sponsorship contracts. - Improved best practices for contract handling in collaboration with marketing teams and the legal department.- Influenced experiential event strategies through brainstorming discussions with marketing teams.

- Organized the day-to-day logistics of Executive Director, Communications, Marketing, Brand & Research- Transformed a weekly departmental update to improve feasibility for our department and readability for other departments by clarifying the business need.- Orchestrated the logistics for two Board of Directors showcase and influenced the overall messaging

- Reporting to Talent Lab Programmer- Researched film talent to identify key relevant speakers and influenced the program curation. - Managed the logistics and budget to ensure event came in on budget and on schedule.- Improved participant experience by engaging with participants’ feedback and successfully introducing a roundtable that facilitated direct and open conversation between participants and their mentors.

- Reporting to Head of Rights and Special Projects & VP of Operations- Managed all licensing and royalty payouts for content library.- Redesigned reporting system by creating an Access database that tracked licensing and royalty payouts.- Created initial use of ERP application to meet the publisher’s needs.

Facilitated reporting to financing companies by establishing tracking and monitoring processes of production related expenses. Responsible for tracking and reporting production office expenses, production equipment rentals, and travel arrangements. Ensured film production needs by liaising between various film departments, vendors and suppliers.

Provided administrative support to Executive Producer (Don Carmody) on multiple high budget films. Became familiar with the management, budgeting, and financing techniques of one of the highest grossing and prolific film producers in Canada.

Implementation, operation, and completion of high-quality music videos and commercials by maintaining budget lines, respecting union rules, and managing suppliers and equipment. Coordinated and prepared budgets and project schedules by negotiated rates of pay for crew, contractors, locations, and equipment. Maintained expense reports at all times throughout the project and reconciled account payables at the completion of the project by creating completion binders for funding agencies to trigger budgeted reimbursement.