Dynamic and innovative marketing professional with a strong focus on creating top-notch field and partner marketing programs. Known for crafting compelling strategies that yield tangible bottom-line results. Specializing in Community, Developer Events, Experiential, and Field Marketing, I have expertise in organizing various types of events such as trade shows/conferences, company-branded/field marketing events and programs, partner events, roadshows, and virtual event experiences (webinars).Key recent achievements include: ● Responsible for planning & executing global hackathons● Imagineered virtual developer community focused event - #OSSDay (currently working on event #5)● 20% YoY developer meetup community growth● Upgraded analytics reporting for the teamKey Skills:● Budget management/contract negotiation● Account based marketing● Demand generation● Branding & brand management ● Sales enablement and training● Field marketing● Organizational design● Team management/mentoring● Marketing & sales strategy ● Project management● Partner/channel experience● Agency & vendor management● Acquisition & integration● Community Marketing ● Tradeshows● User group events
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Hls And Field And Alliance MarketingCyientUnited States
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Strategic Projects/Field/Alliance Marketing DirectorCyient May 2023 - PresentHyderabad, Ts, InIn my present role, I oversee demand generation and customer engagement strategies across multiple business units, encompassing trade shows, road shows, webinars, hackathons, LinkedIn Live Series, digital email campaigns, and content.Key responsibilities include:• Developing and implementing a robust content strategy focused on creating distinct messaging and value propositions.• Enhancing brand visibility and solution awareness through effective management of social media channels, podcasts, advertising initiatives, and continuous maintenance of web content.• Crafting concise marketing copy for various purposes such as social media posts, invitation and thank-you emails, internal newsletters, and promotional materials.
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Digital Service Line Marketing DirectorCyient Nov 2022 - May 2023Hyderabad, Ts, In
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Director, Developer MarketingTibco Jan 2021 - Nov 2022Santa Clara, California, Us -
Sr Manager, Field MarketingTibco Aug 2019 - Jan 2021Santa Clara, California, UsPromote thought leadership programs with TIBCO Executives.● Develop event experience plans and execute the event plans in conjunction with an end-to-end campaign strategy.● Passionate about making the world a better place through emerging technologies and sustainability programming.
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Head Of Community MarketingTerminus: Account-Based Marketing Jan 2019 - Aug 2019Atlanta, Georgia, UsPartnering with sales, marketing, community, and product teams to develop/create a yearly marketing strategy and plan that supports brand, business, and sales goals.● Developed/Managed field events to drive adoption of ABM practitioner tool.● Curated impactful content (email, blog, social, webinars) to drive brand awareness.●Agency/Vendor Management● Curated impactful content (email, blog, social, webinars) to drive brand awareness.● Create/Developed/Managed 2019 community growth via engagement through podcasts, surveys, events, forums, meetups, and roadshows.● Book Management/Marketing for launch of latest book on ABM -
Sr Manager, Field MarketingTibco Software Inc. 2015 - Jan 2019Santa Clara, California, UsResponsible for driving field/community marketing strategy/plans to increase pipeline across the top enterprise accounts. ● Developed and managed high touch marketing programs that generated quality pipeline, moving prospects through the sales cycle, and building strong customer relationships.● Developed, launched and oversee TIBCO’s community engagement programs● Meetup Community Leader - responsible for introducing company OSS projects to a growing developer community.● Hackathon development and execution focused on early adoption of OSS to the developer community.● Standardize field programs, working directly with domestic and international field teams to localize the content to each region.● Communicating and executing enterprise and industry events● Responsible for program budgets
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Field & Partner Marketing4D 2012 - 2015Le Pecq, FrResponsible for leading field/partner marketing for the Enterprise and Industry sales. Managed a team in planning and executing high impact demand generation activities, running the entire field marketing function and collaborating with global marketing functions across the company.● Redesigned the organization to better support changes in sales.● Hire, train, coach and lead a team of field marketing managers across North America.● Work closely with the ABM, campaigns, corporate and global digital marketing teams to support company overall OKRs to ensure the cross-collaboration and communication between teams in order to fully maximize results.● Produce/Manage large national 4D User Conference which includes: contract negotiation, creation of budget/timeline, marketing collateral, email communication, social media, staff scheduling/management, sponsorships and ROI reporting to key stakeholders. -
Event MarketingCalifornia Pharmacists Association 2007 - 2012Sacramento, Ca, Us
Erin M. Education Details
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California State University, FullertonCommunications
Frequently Asked Questions about Erin M.
What company does Erin M. work for?
Erin M. works for Cyient
What is Erin M.'s role at the current company?
Erin M.'s current role is HLS and Field and Alliance Marketing.
What schools did Erin M. attend?
Erin M. attended California State University, Fullerton.
Who are Erin M.'s colleagues?
Erin M.'s colleagues are Rajasekhar Devireddy, Pari Shetty, Sadhik Valli, Anooj Jose John, Oliver Vallender, Akash Chourasia, Tracy Al Bustamante.
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