Erin M. Email & Phone Number

United States

Hyderabad, TS, IN

• In my present role, I oversee demand generation and customer engagement strategies across multiple business units, encompassing trade shows, road shows, webinars, hackathons, LinkedIn Live Series, digital email.
• Developing and implementing a robust content strategy focused on creating distinct messaging and value propositions.
• Enhancing brand visibility and solution awareness through effective management of social media channels, podcasts, advertising initiatives, and continuous maintenance of web content.
• Crafting concise marketing copy for various purposes such as social media posts, invitation and thank-you emails, internal newsletters, and promotional materials.

Hyderabad, TS, IN

Santa Clara, California, US

Santa Clara, California, US

• Promote thought leadership programs with TIBCO Executives.
• Develop event experience plans and execute the event plans in conjunction with an end-to-end campaign strategy.
• Passionate about making the world a better place through emerging technologies and sustainability programming.

Atlanta, Georgia, US

• Partnering with sales, marketing, community, and product teams to develop/create a yearly marketing strategy and plan that supports brand, business, and sales goals.
• Developed/Managed field events to drive adoption of ABM practitioner tool.
• Curated impactful content (email, blog, social, webinars) to drive brand awareness.
• Agency/Vendor Management
• Create/Developed/Managed 2019 community growth via engagement through podcasts, surveys, events, forums, meetups, and roadshows.
• Book Management/Marketing for launch of latest book on ABM

Santa Clara, California, US

• Responsible for driving field/community marketing strategy/plans to increase pipeline across the top enterprise accounts.
• Developed and managed high touch marketing programs that generated quality pipeline, moving prospects through the sales cycle, and building strong customer relationships.
• Developed, launched and oversee TIBCO’s community engagement programs
• Meetup Community Leader - responsible for introducing company OSS projects to a growing developer community.
• Hackathon development and execution focused on early adoption of OSS to the developer community.
• Standardize field programs, working directly with domestic and international field teams to localize the content to each region.

Le Pecq, FR

• Responsible for leading field/partner marketing for the Enterprise and Industry sales. Managed a team in planning and executing high impact demand generation activities, running the entire field marketing function and.
• Redesigned the organization to better support changes in sales.
• Hire, train, coach and lead a team of field marketing managers across North America.
• Work closely with the ABM, campaigns, corporate and global digital marketing teams to support company overall OKRs to ensure the cross-collaboration and communication between teams in order to fully maximize results.
• Produce/Manage large national 4D User Conference which includes: contract negotiation, creation of budget/timeline, marketing collateral, email communication, social media, staff scheduling/management, sponsorships and.

Sacramento, CA, US