Cabot strives to be the most innovative, respected and responsible leader in our markets – delivering performance that makes a difference. We build on our market leadership by collaborating with customers across a broad range of industries such as transportation, infrastructure, environment and consumer goods to address important needs in key applications. Responsible for managing external global communication strategies in alignment with Cabot’s vision and brand. Focus areas include website strategy and content, social media, press releases, media relations, executive thought leadership, brand management and crisis communications.

• Managed the development and execution of digital marketing strategies to drive lead generation and conversion for a core portfolio of graduate programs• Spearheaded the go-to-market process for 5 net new graduate programs through a multi-channel marketing approach, including paid search, paid social, email, and display; programs collectively exceeded lead goals by 124% and surpassed enrollment targets• Developed messaging strategy across different points in the customer lifecycle and multiple mediums, including program websites, campaign landing pages, banner ads, email nurture and yield communications• Collaborated and strategized with creative team on the development of digital assets, including videos, banner ads, LinkedIn assets, downloadable pieces, and event collateral• Leveraged data in Tableau and Marketo to analyze marketing campaign performance and make optimizations accordingly• Supported the planning and execution of the bi-annual Graduate School Open House, a large scale event that yields a ~42% conversion rate (percentage of attendees that enroll in a degree program)

• Created and managed integrated communications strategy for Wayfair Canada and Wayfair Professional with a focus on strategic brand collaborations, targeted event activations, and earned media coverage; developed both communications programs from the ground up• Conceptualized and executed the first-ever experiential marketing activation for Wayfair in Toronto as a platform to drive brand affinity and engage with customers on-the-ground • Scaled Wayfair.ca PR program exponentially with 667 earned media placements in 2017 (+222% YoY), garnering a total of 501M impressions (+172% YoY) and securing 87% brand messaging pull-through • Led annual Trade Tastemakers, an interior design campaign to build awareness and lead generation for the Wayfair Professional brand. This multi-channel campaign drove over $251K in revenue and 1.4K new business account leads; key elements included content, social, email, creative, PR, event• Successfully project managed the first-ever Habitat for Humanity Build in Greater Toronto to drive positive brand recognition and foster community goodwill• Reported progress against business goals at a monthly cadence with quantifiable metrics to support value of public relations strategies• Owned product sampling process with media and influencers; handled PR budget

• Created and drove integrated communications campaigns to increase awareness of 25 to 30 new B2B product launches a year and top corporate initiatives with a focus on media relations, events and key messages creation• Planned, executed and managed activations for the grand opening of two Canon facilities with government officials, media and company executives - wrote keynote speech for the president • Developed community relations communications, press releases, product/corporate key messages, media briefing documents for senior executives, media alerts, executive bylines and biographies • Supported product launches through targeted events and trade shows to raise visibility across stakeholders; increased media coverage by 45% at priority trade show, secured number of on-site media interviews by 65%

Supported communications strategy for corporate initiatives and B2B products, including production printers, mixed reality technology, and eye care equipment.

• Developed and executed targeted communications initiatives for various clients in the residential and commercial real estate sector; secured feature stories, profiles and executive interviews in top-tier media, including New York Times, Wall Street Journal and New York Post• Launched and managed daily content for client’s social media platforms as a vehicle to drive brand recognition and customer engagement; implemented a real estate management firm’s first-ever social media campaign• Planned and facilitated events, including an interior design competition for commercial-to-residential conversion property; 52 new leases secured in a week as a result

• Wrote 48 articles about county tourism efforts and community events for website and monthly e-newsletters• Stayed abreast of community news, including new program offerings, and provided recommendations to tourist and community members on various activities and events • Organized and entered events into online database• Supported the coordination of a 380-attendee business awards event

• Assisted Account Supervisor with clients in the sectors of finance, international investing, emerging markets and research groups• Drafted press releases and pitches; conducted follow-up calls to reporters for proactive press outreach• Edited press clippings for clients using Photoshop and created clip reports for executives