E. Morgan Kinney Email & Phone Number

Zenda, Wisconsin

• Built creative and promotional programs to maximize brand awareness and sales• Collaborated with internal teams, dealers, and class representatives tasked with creating effective content for websites, social media, integrated campaigns, and sales enablement• Created and deployed all marketing collateral, advertising materials, and other promotional tools needed to successfully drive sales• Developed and managed web/online strategy including site launches, maintenance, online campaigns, etc.• Strategized and coordinated annual marketing/promo calendar (including media buy, product launch, online, and all related campaigns)• Captured still and motion content for projects, including studio shoots, on-location shoots, and event coverage • Managed public relations efforts, including but not limited to press releases, product tests, product reviews, editor relations, product pitches

Specializing in small businesses and recreational sports.

Chicago, Il

- Coordinated more than $500,000 in earned media for the 107th and 108th runnings of the Chicago Race to Mackinac- Collaborated with the Sponsorship Committee to activate sponsorships valuing more than $225,000 annually- Managed social media for the Club and the Race including Facebook, Twitter, YouTube, Instagram and Snapchat- Served as the managing editor for the Club’s quarterly magazine- Wrote and scheduled weekly and monthly member communications through newsletter and direct mail- Managed and edited both www.chicagoyachtclub.org and www.cycracetomackinac.com- Designed promotional materials including brochures, advertisements, membership packets and event posters/invitations- Worked with a creative firm to rebrand the club introducing a more youthful and active atmosphere through logo design, font standards, new imagery and a new tagline- Acted as a liaison between three member-run committees, Board of Directors and staff- Directed the Club's presence at the Chicago Boat & Strictly Sail Show- Produced short highlight and interview videos during regattas and events

Chicago

- Composed weekly newsletters sent to more than 5,000 runners and fitness enthusiasts- Represented Universal Sole running company at various events ranging from fun runs to community 5K's to the Chicago Marathon with 45,000 runners- Invited new athletes to fun runs and races- Responsible for transportation, setup, and breakdown of booth

Chicago, Il

- Coordinated marine education seminars for club members and the boating community including US Sailing Safety at Sea and Racing Rules & Sailing Sharp- Coordinated Columbia's offshore racing schedule- Developed new race programs on behalf of the club- Wrote race documents for club races- Managed and solicited sponsorships for on the water programs - Directing the Club’s presence at trade shows including booth design, marketing efforts, salestechniques, staffing and operations- Supported race management by acting as a liaison between the member-run committee, Board ofDirectors, staff and racers- Coordinated membership and racing communications for 2,500 recipients through weeklyenewsletters and mailed announcements- Managed an annual volunteer-run learn-to-sail program for 100 students

Chicago, Il

- Marketed the Club’s membership and events to the city of Chicago and regional sailing market- Directed the Club’s presence at trade shows including booth design, marketing efforts, salestechniques, staffing and operations- Provided the Membership Committee with day-to-day support relating to member satisfaction,amenities, administrative work, recruitment, and communications- Supported race management by acting as a liaison between the member-run committee, Board ofDirectors, staff and racers- Marketed regattas and seeking out sponsors including: Goose Island, Dry Creek Vineyards,Skyway Yacht Works and Line Honors Yacht Racing Outfitters- Coordinated membership and racing communications for 2,500 recipients through weeklyenewsletters and mailed announcements- Managed an annual volunteer-run learn-to-sail program for 100 students

Chicago, Il

- Promoted and Marketed 2011 Chicago Grade 2 Invitational and Chicago Match Cup at Navy Pier to more than 40,000 spectators online and live at the Pier- Directed promotional and event videos that brought in more than 5,000 views within a single week- Promoted and wrote releases for 2 major sponsorship regattas: Go Pro and Eurex Group- Managed media during monthly events based in Chicago- Assisted in the coordination of monthly events- Managed social media including Youtube, Facebook and blog entries - Assisted with corporate sail programs - Shot and compiled video of practices, events and training