Oversee and implement creative and strategic marketing, advancement, and internal communications.Write and edit alumni communications.Strategize and create digital, social, and print messaging.Concept, coordinate, and implement giving day programs.

Author of Amazon best-selling, internationally acclaimed children’s books, What Is Punk? and What Is Hip-Hop?

Launched a robust DTC business for a leading U.S. manufacturer of hygienic and healthcare products. Boosted ecommerce revenue by 268%, including a 180% increase in organic search traffic and a 33% decrease in cart abandonment. Launched major brand on Amazon, managing multiple vendors and competitive issues, to create a cohesive Amazon brand experience. Built an extensive content marketing program for multiple brands and managed the relaunch of the corporate website.

Led content development, partner development, CRM, and B2B2C go-to-market strategy for innovative financial technology (fintech) startup.

Tasked with leading growth & brand awareness for an entertainment-focused tech company, I developed an aggressive acquisition strategy; revamped event and sales marketing; doubled KPIs; initiated content-rich PR push.

Given the task of creating the Direct-To-Consumer (D2C) Marketing operation from scratch, I built a world-class team that provided strategic marketing services to stakeholders throughout the organization, with multimillion-dollar budgets and P&L responsibility for 100+ webstores.Responsible for email marketing, mobile, social, and PPC advertising for WMG artists, tailoring strategies to a wide variety of audience segments.Managing a bicoastal team of marketers and production resources to provide strategic services to internal stakeholders.

CRM / Email marketing: UCB / Keppra XRDigital content: KraftMaidDigital campaign strategy: AmgenMultimedia strategy and execution: High Point auto insurance

Global re-branding strategyMultichannel marketing directionPublic relations oversight

Co-branded national campaign: Coca Cola / Wal*MartContent strategy: Smirnoff Ice global websiteStrategic re-brand: Singer Sewing Co.Brand strategy: Benjamin Moore, Rawlings

* Award-winning art, music and literature publication -- named Best New Online Magazine, 2004 at SXSW in Austin.- Oversaw team of content producers and web developers.- Produced editorial pieces and marketing collateral- Established and built strategic partnerships, events and marketing initiatives

Content creation: RealJukebox MP3 playerEditorial oversight: Real.com - Download Music website

Publications include print and online: - Huffington Post - Pop & Politics - MTV.com - AlterNet.org - Trump Magazine - First30Days.com - The Stranger - Seattle Weekly... and more