• Writing strategies rooted in brand and business objectives, target audience insights, competitive and cultural landscape• Identifying whitespace opportunities for brands and creating truly ownable moments• Working cross-functionally with account, creative and executive leadership teams• Managing creative and ensuring deliverables are on strategy• Defining unique growth audiences• Proactively identifying key growth opportunities• Conducting qualitative and quantitative research and managingvendor outreach

• Wrote comprehensive strategies• Conducted in-depth trend forecasting• Spearheaded numerous thought leadership verticals• Worked on new business pitches• Evaluated consumer preferences and behaviors, combined withmarket trends and historical data, to adjust and enhance campaigns• Consulted with Account and Creative departments to manageinitiatives• Established, initiated and optimized business development strategiesbased on company targets, product specifications, market data andbudget factors• Directed marketing projects through conceptual planning, schedulemanagement and final presentation

- Consolidated manual reporting resources available from SAP to PowerBI- Created dynamic dashboard of relevant metrics with day-over-day changes- Presented data findings at quarterly C-suite leadership meetings- Performed social media analysis over construction industry as a whole- Created targeted, segmented, and behavioral email campaigns- Captured over 21,000 targets for campaigns which equated to $200,000 in sales- Surveyed business unit level managers about their individual landing pages