-Building big things in ecommerce inside Egypt, through utilizing creative content to shape noon's communications among all platforms in the huge-populated country.-Leading the full brand introduction to Egypt in terms of creative content.- Managing the digital video production for seasonal campaigns, corporate branding, sellers, mini-to-macro influencers, product creative reviews, creative shoots, and new products launches.-Managing a full team of creative writers, creative graphic designers and social media content creators.-Managing the whole content business unit from A-Z including strategy, planning, implementation, budgeting, monitoring and reporting.-Full ownership of digital channels, mainly FB&IG for engagement through creative content.-Fully managing the social media ads strategy for engagement and sessions conversions.-Helping direct stakeholders across the corporate with creative content, i.e: Commercial, Merchandising, Partnerships, Branding and Human Resources.-Help with the company's overall retention and acquisition objectives through creative content both online & offline.-Creating consistent & comprehensive content & communication plans, including cost, resources and precise calendar.-Assisting in building & testing the marketing funnel, users’ lifecycles and behavioral marketing tactics for CRM, Onsite & Offsite assets.-Developing a parallel communication plan for sellers/suppliers in collaboration with the Head of Commercial. -Designing pitch decks for recruiting, sellers and media. -KPIs include the growth of social media & CRM engagement rates, through leading successful creative shoots, video production, onsite & offsite creative designs, managing press releases campaigns, radio & audio ads, and performance marketing campaigns. All metrics are measured by data-driven insights.

-A Performance Marketing agency, where I used to scan digital marketing & performance marketing events in GCC & Egypt markets, for sponsorship, key-note speeches and exhibition opportunities. -Managed the full content marketing strategy for business clients & service providers, including but not limited to: (case studies, white paper, landing pages, website, social media, recruitment kits, media kits, video motions, media presence, events presence, brand revamping strategy). -Trained spokes persons, supervise branding production for events presence in Dubai, Saudi Arabia & Egypt. -Trained social media & copywriters teams on content creation strategies, with of the objective of acquiring influencers, affiliates and media buying teams. -Managed budget allocated for the content marketing activities. -Monitored & evaluated each content marketing activity performance, in the shed of budget allocated to build on the higher performing attributes. -Generated progress reports to senior management in order to keep them informed and updated with content & communication department activities, performance and achievements. -Contributed in selling 25% of revenues recognized by the annual event of the agency; ”Arab Affiliate Summit – Morocco Edition” (USD 250K), through email marketing, social media scripts, sponsorship media kits. The event has been featured in +40 media organization in Morocco at Zero-budget.

 Acquire, retain, and grow OLX users’ base by providing them with regular, helpful content that’s aligned with their needs and interests.  Copyedit and proofread marketing copies to make sure they follow the brand guidelines. Take anything from raw concepts to almost finished ideas, and turn them into perfect pieces of result. Compose advertorial content such as slogans, catchphrases. Write scripts for digital campaigns, TVCs, and Radio campaigns. Build mobile & email marketing strategies. Create and maintain brand/voice guidelines; in Arabic and English. Managing OLX Egypt, Oman, Lebanon, blogs, contributes to Dubai blog.  Set the online editorial calendar for social media & PRs. Develop social media communication plans, monitor results. Evaluate market data to determine effective Marketing and Public Relations strategies to accomplish business goals of each product and/or feature. Manage budget for implementing Marketing and Public Relations campaigns. Research competitors and the target audience, to produce original, clear, creative and credible ideas/messages for adverts, CRM channels, activations and social media. Collaborate in creative sessions with art and brand teams to develop strong copies for marketing campaigns. Act as a cornerstone for the brand team in brainstorming, conceptualizing, and lead the implementation of master visual, and campaign concepts. Monitor and proofread the copywriting on OLX media channels. Listen and share what's being written and said about OLX in the media; and look for coverage opportunities. Measure and report campaigns, in coordination with Business Analysis team. Manage 3rd party suppliers to deliver the highest quality deliverables with regards to any of the PR activities: such as, press conferences, media roundtables, media briefings. Produce PR events that reflects brand values and emotions.

 Interview entrepreneurs, mentors, investors and key players in the emerging economy ecosystem. Attend events frequently for media coverage. Write up profiles, Q&As, and round-ups on emerging markets, businesses and entrepreneurship, covering MENA region. Translate and Edit my pieces into English.

 Write up profiles, Q&As, and round-ups on emerging markets, businesses and entrepreneurship, covering Gulf region.

 Write up and translate investigative news reports, to produce technical, business & economics topics, focused on Gulf region.

 Co-ordinate general web operations, including managing content team and following up with the production, sales, linguists, and graphic designers. Write, edit, and proofread online content in perfect English/Arabic syntax and grammar. Assist in the creation and maintenance of the editorial calendar with the content strategy team. Manage the English/Arabic content strategy, in coordination with SEM. Monitor content team (Data Minors – Copy Editors – Translators – Technical Writers) training, supervising, daily-operation reviewing, daily tasks distribution. Maintain live content ensuring quality and accuracy. Participate in brainstorming sessions for original topics that align to the editorial and promotional calendars. Develop editorial policies and best practices with the content strategy team. Editing various items for online marketing publish. Edit and translate B2B articles for being displayed within the daily promo news. Edit and translate B2B press releases for commercial use, along with translation. Daily Promo news Editing and translating. Co-ordinate with the SEO regarding the articles and products key-words. Co-ordinate with offshore team for XML conversion and approval of final content prior to loading to the online service. Content translating including all articles, banners, advertising messages, and various products descriptions,  Support sales team, customer service & production team in answering customer queries and translation requests.  Edit and translate templates, articles and various policies for the web. Monitor weekly news letters. Join brainstorming sessions with the ‘Graphics Department’ for banners creative ideas and marketing campaigns.

Translating English articles. Editing into Arabic, covering: Politics ِAnalysis, Sports, Lifestyle, Cinema and Health pages.

News Editor at (Reuter News Dept). Job Tasks & Duties:-Reuter News Editorial Translator and script writer for the following programs:- . Daily news { Eyoun Ala Ahdath} . Global Sport script editor for “El-Reyada Elyoum”. Life programs .. i.e. "Sabah Dream" , "Eshna wshofna". Cinema Programs ..ie. “Yalla Cinema”.