Karime Emmanuelle Paulin Gutierrez Email & Phone Number

Playa Del Carmen, Q.R., Mx

London, England, Gb

We are a Global Braze & Snowflake Agency (US, EMEA, APAC). We can help you use data to understand your customers and automate communications across channels to generate predictable growth.1️⃣ Design your Marketing Tech Stack2️⃣ Setup and migrate to Braze & Snowflake3️⃣ Accelerate across channels and personalization with data. Technologies: Braze, mParticle, Segment, Tealium, Snowflake, Tableau, Looker, Amplitude & Mixpanel.

London, England, Gb

Massive Rocket (Data & CRM Consultancy) helps companies use data to understand their customers and automate communications across channels to generate predictable growth.Technologies: Braze, mParticle, Segment, Tealium, Snowflake, Tableau, Looker, Amplitude & Mixpanel.

Ciudad De Mexico, Ciudad De México, Mx

E-Commerce and Digital Transformation Expert (eRetailers, Marketplaces, Omnichannel, B2C, B2B, B2B2C)Marketplace: • Define the drivers of success for the marketplace channel, including selection, quality, customer satisfaction, partner health, traffic, and operational success;• Be the business owner for these new channels and Selling Partner experience, working with teams across Amazon to drill down specific requirements for customer/Selling Partner experience, payments, tax, legal, and product;New Channels: -Prepare justification, requirements, and launch plans and identify internal communication and training needs for member-facing staff.-Develop and manage the strategic roadmap for each assigned digital channel. Develop, maintain, and publish content/collateral for each assigned channel to the department page.-Oversee the completion of new channel development, including planning, compliance, monitoring and reviewing progress and accuracy of work; evaluating results, to determine if the expected value was delivered. Present results and data analytics for assigned channels.Lead Generation: -Planning, briefing, development & implementation of digital marketing strategy/campaigns across digital media-Understanding how to use all research and lead-generation tools available -Developing a digital marketing resource with combined skill sets across all areas of digital including SEO, content production, PPC, retargeting, email marketing, affiliate marketing, online PR, quality link building, social media advertising, social media campaigns, and conversion optimization-Analysis and presentation of digital marketing results-Achieve effective web-based marketing that allows the business to generate & sell leads-Deliver campaigns on time and to a high standard-Improve performance through reporting & analytics

Ciudad De México, Estado De Mexico, Mx

Responsible for planning, developing, implementing, and managing the overall digital marketing strategy. Manage, guide, and train digital marketers and other marketing positions in the team. - Build, plan, and implement the overall digital marketing strategy- Manage the strategy- Manage and train the rest of the team- Stay up to date with the latest technology and best practices- Manage and oversee different digital marketing channels- Measure ROI and KPIs- Prepare and manage digital marketing budget- Oversee all the company's social media accounts- Measure and manage online content- Track SEO and Google Analytics data and make complex analysis - Build an inbound marketing plan- Anticipate sales performance trends - Organize and lead the digital marketing team - Research competition, investigate benchmarks, and provide suggestions for improvementKiWi is a payment platform that´s built to support small businesses. Around the world, many countries are increasingly becoming cashless societies. At a broader scale, we’re helping shape the economy for years to come.

D.F., México, Mx

Growth of 10% in inscriptions YOY// Highest registered attendance of clients in the company LTV.Consolidated the analysis process for a profitable outcome.Generating a 50% savings in budget YOYImplementing and analyzing C.P.A as well as R.O.I. Set-Up toolkits that had two goals: 1) a followthrough for the customers journey and 2) a way to monitor the various areas outcomes. Designed and implemented digital and social media strategies focus on inbound marketing and customer retention Developing a leads department with a 1/17 conversion rate.

New business development with various industries: (B2B, Retail, Service) Accomplishing each partners individual KPI primarily leads and event attendance.

Ciudad De Mexico, D.F., Mx

DDB Group is a highly ranked worldwide advertising agency from the Omnicom Group. DDB Group holds DDB, Tribal and The New. www.ddbmexico.com www.tribalmexico.com with a total of 100 people in Mexico.Acquired new clients to the portfolio. A 30% increase in clients Responsible for generating workgroups according to the clients needs.The leader of integrating a digital culture to the firm.

Madrid, Community Of Madrid, Es

S.C.P.F. is one of Spain´s leading creative advertising agencies aiming to be one of WPP´s hottest creative hubs globally working with Miami, Spain, Argentina and of course, Mexico. www.scpf.comMain Responsibilities: Sustained the positioning of the company in Mexico.Coordinated the teams in the firm in their various points (Mexico, Miami, Argentina & Spain) Capitalized the digital experience with clients.

Miguel Hidalgo, Mexico City, Mx

Banana is an independent BTL+Digital agency that focuses on experiences throughout creative communication, starting with a 4 people and by 2010 having around 70. www.bnn.mxMain Responsibilities: Supervised the account team to assure their obtaining the results expected from the clients. Pioneered in the digital service for clients Executed events and BTL marketing strategies

Miguel Hidalgo, Mexico City, Mx

Main Responsibilities: Main contact between client and agency, negotiation of projects, analysis and trend research. Accomplishments: Growing the client base with new projects, getting recognition for the digital area of the agency. Tools: Comscore, Radian6Clients: Unilever, Rotoplas, Pall Mall, EAkepg@bananapro.com.mxMain Responsibilities: Constant monitoring of brand activations, ensuring compliance with the timings and deliveries. Follow up on pitches, briefs, delivery, execution and outcomeAccomplishments: Growing the client base from one brand to most of Unilever´s portfolio. Clients: Holanda, Axe, Rexona, Ben & Jerrys, Knorr, Hellmanns and more. Tools: iwork, Microsoft Office, NielsenMain Responsibilities: Producing events and BTL activities for brands, deals with suppliers, scoutingsAccomplishments: Recurrent business from brands and expanding the client list for the agency.Clients: Axe, Gamers Choice Awards, Manifest

Noiselab is an independent Mexican conglomerate dedicated to the publication and release of records, web design and concert production. A team of 20 people. Divided into: Noiselab Records, Media and Noiselab Productions. www.noiselab.comOversaw the development of music artist worldwideProduced private and public events and concertsNegotiated with international music labels to sign their Mexican presence with the company. Main Responsibilities: Prospecting new alliances for the Mexican portfolio, negotiations on the contract, event planning, booking, locating talent worldwide. Accomplishments: doubling record sales by closing deals with record labels such as Matador Records, Rough Trade Records, Domino Records, Dim Mak, Saving on fees by closing deals with the labels instead of closing per artist separately. Artists: The Arcade Fire, Morrissey, Zoe, The Kills, Belle & Sebastian among others.

Master’S Degree, Maestría En Dirección De Marcas Y Publicidad

Diplomado, Marketing Digital

Especialidad, Publicidad Y Relaciones Públicas

Especialidad, Dirección Estratégica De Marcas

Hotel Management, Bachelors

High School, High School Diploma