Emily Penfold Dailey, Chdm Email & Phone Number

Vero Beach, Florida, Us

We provide businesses in the hospitality, tourism, and wellness space with branding, marketing, and sustainability consulting services.We're on a mission to make a positive impact on our communities and the environment, and it drives everything we do. We're committed to partnering with like-minded organizations who share our values and are equally passionate about making a difference. We believe deeply that we should leave things better than we found them, treat others the way they want to be treated, and that practice makes improvement. We work with businesses that help people connect with each other, the planet, and themselves. We help craft your story, attract your people, and better the world around you. We provide businesses in the hospitality, tourism, and wellness space with branding, marketing, and sustainability consulting services.=Panel Member VBHS "Shark Tank" 2017, 2018, 2019, 2023=Guest Speaker VBHS Entrepreneurship Program, Social Media Marketing=Keynote Speaker Visit Indian River Chamber of Commerce Annual Luncheon September 2022=Keynote Speaker Accelerate Women Leaders in Travel Conference April 2023

New York, Us

Philadelphia, Pennsylvania, Us

Mclean, Virginia, Us

Chicago, Illinois, Us

56 Hotels | 12 F&B OutletsReports to CEO and SVP of Commercial Strategy. Provides strategic direction to marketing management team overseeing B2C marketing of hotels. Direct deployment of corporate marketing, communication, and public relations tactics. Lead corporate PR relaunch and brand rearticulation. Supported company culture refresh or Mission, Vision, and Values. Lead ongoing website redevelopment and redesign project. = First Honors Gala 2021 Diversity & Inclusion Key Contributor Award= First Honors Gala 2021 President's Award

Chicago, Illinois, Us

52 Hotels & 7 F&B OutletsReports to CEO and VP of Revenue Generation. Provide direct marketing and communications support to the CEO, COO, CHRO, VP of Revenue Generation, VP of Food & Beverage, and VPs of Business Development for all large-scale projects. Responsible for strategic oversight of the marketing department to achieve hotel and restaurant revenue goals. Create procedures, training, and efficiencies for Marketing Managers, Designer, DOSMs, and GMs. Launched portfolio-wide programs related to social media, reputation management, marketing revenue maximization, virtual selling, and seasonal promotions. Redeveloped the Sales& Marketing Plan as part of the budget process in partnership with Regional Sales and Regional Revenue including training. During COVID provided direct guidance for all crisis communications and press inquiries and developed the Cleanliness First plan visuals and content in partnership with Regional Operations, Regional Sales, and Food & Beverage. Handle corporate brand development and communications for the company including all internal executive level communications with associates, lead all external public relations initiatives, and develop all external-facing client and investor pitch content.= Diversity & Inclusion Advisory Council Member= First Honors Gala Week 2020 Diversity & Inclusion Team Contribution Award = Crain’s Chicago Business Notable Leaders in Marketing

Greenwood Village, Colorado, Us

26 Hotels & 24 F&B OutletsGreenwood Hospitality Group is the largest Third-Party management group of Autograph Collection hotels. I help facilitate the development and eventual operationalization of the brands at the property level.

Greenwood Village, Colorado, Us

24 Hotels & 22 F&B OutletsGreenwood Hospitality Group provides hospitality management support to our owner parters. We focus on luxury and lifestyle properties and have earned a preferred management distinction from Marriott for Autograph Collection and Renaissance Hotels. As Director of Digital Presence I assist on the corporate and property level to develop and maintain the presence for our hotels and restaurants.-MARKETING: Generate pre-opening marketing plans for new hotels and restaurants. Recommend property-level marketing spend create and execute paid marketing campaigns on behalf of hotel as needed.-BRAND DEVELOPMENT: Create and submit operationalization plans for lifestyle projects such as Tribute Portfolio and Autograph Collection properties.-DESIGN: Design branded collateral such as sales packets, event flyers, menus, social media content, e-mails, and various editable templated for properties. Design corporate newsletter and pitch decks submitted to potential ownership partners.-BUDGETING: Assists property teams with yearly budgeting for marketing spend and recommends tools and programs to support goals. -TEAM MANAGEMENT: Provide direct support, and oversight of reputation champions and social media champions on each property. Work directly with company principals, VP of Revenue Generation, and Corporate Directors of Sales and Marketing.-TRAINING: Provide in-person and web-based training to sales, food&beverage, and operations teams on topics such as digital prospecting, email marketing, collateral design, review responses, social media, and service delivery.-DATA ANALYSIS: Track and report on social media, reputation, and website performance recommend action based on results.-VENDOR RELATIONS: Manage relationships with website, marketing, and e-commerce teams. Recommend and facilitate new partnerships.=Member of AH&LA Under 30 Gateway Committee

Greenwood Village, Colorado, Us

13 Hotels & 15 F&B OutletsBrands Managed: Autograph Collection, Renaissance, Hilton, DoubleTree, Hilton Garden Inn, Crowne Plaza, Sheraton, RadissonThe Portfolio Reputation Manager strategically coordinates the reputation management processes and procedures for portfolio. Works remotely and travels to properties as needed. -Monitors and responds to online reviews for multiple hotel and restaurant locations communicating directly with guests and facilitating customer service delivery with property representatives. -Analyzes satisfaction and guest review reports as well as revenue reports for purposes of comparison as well as analyzing social media data for reach, engagement, and ROI. -Publish analytics and other performance data for ownership, management, and sales and operations. -Remain engaged with social media, hospitality, sales, and marketing trends in order to make recommendations to teams. -Creates individualized social media plans with sales teams setting key performance indicators on a yearly, quarterly, monthly, and campaign length basis.-Copywrite as needed and creates visual design resources as requested by properties. -Executes hotel opening social media plans and campaign launches.-Host and facilitate monthly and quarterly conference calls and webinars to review analytics, discuss content generation, and review social media.-Host web-based trainings and create reference information for Facebook, Twitter, Instagram, Google+, LinkedIn, Wedding Wire, The Knot, Yelp, TripAdvisor, Revinate, Foursquare, HootSuite, OpenTable, and other online platforms and resources.-Create job aids, training documents, standard operating procedures, and reference material for use by operational and sales teams.=Awarded Hotel Management's 30 under 30 award 2013=Guest Speaker at Madonna University - Intro to Marketing Class=Member of AH&LA Under 30 Gateway Committee=Co-chair AH&LA Under 30 Gateway Communication Committee

Dearborn, Mi, Us

308 Guest rooms (12,000 sq ft meeting space)AAA Four Diamond, Autograph Hotel of the Year 2011, #1 Hotel in Dearborn - TripAdvisor, 2012 #1 Hotel in Michigan - US News & World ReportSupervise front office daily operations. Field guest concerns and act as manager on duty as needed. Develop and implement organizational processes in reception. Promote interdepartmental communications by improving procedures.=Property Reputation Champion

147 Guest rooms (1,274 Square feet of meeting space) Open new Bistro concept, implement new branding and train team to communicate new voice. Implement food perpetration, service, and cleaning processes. Oversee Bistro and Front Office operations during the evening shift. Act as Manager on Duty field guest concerns. Monitor and communicate Guest Satisfaction Survey scores. Order supplies, process deliveries, coordinate stocking, complete weekly and monthly inventories. Monitor daily Food and Beverage daily sales report and monthly profit and loss statements. Create weekly schedule based on Bistro needs. Coordinate and execute events in meeting space and all evening Bistro events.

Denver, Co, Us

272 Guest rooms (10,000 sq ft meeting space)AAA Four Diamond, #1 Hotel in Providence -TripAdvisor, Renaissance Hotel of the Year 2009Oversaw implementation of new Renaissance Branding within the front office. Execute branded ambassador development and training for Front Office and Concierge Lounge ambassadors. Implement and enforce brand perspectives. Field guest concerns and act as Manager on Duty. Monitor Guest Satisfaction Survey scores and create initiatives to improve and sustain scores. Handle incoming groups and act as front office liaison. Oversee Virtual Concierge, update amenities, track completion and coordinate guest communication. Perform feedback, discipline and coach and council sessions with ambassadors. Perform Renaissance Brand Service Audits.=Associate of the Month October 2010=Nominated Associate of the Month in December 2010=Recipient of multiple ‘Gem’ awards (80+)= SageWell Property Champion

Denver, Co, Us

272 Guest rooms (10,000 sq ft meeting space)AAA Four Diamond, #1 Hotel in Providence -TripAdvisor, Renaissance Hotel of the Year 2009Oversaw implementation of new Renaissance Branding within the front office. Execute branded ambassador development and training for Front Office and Concierge Lounge ambassadors. Implement and enforce brand perspectives. Field guest concerns and act as Manager on Duty. Monitor Guest Satisfaction Survey scores and create initiatives to improve and sustain scores. Handle incoming groups and act as front office liaison. Oversee Virtual Concierge, update amenities, track completion and coordinate guest communication. Perform feedback, discipline and coach and council sessions with ambassadors. Perform Renaissance Brand Service Audits.=Associate of the Month October 2010=Nominated Associate of the Month in December 2010=Recipient of multiple ‘Gem’ awards (80+)

Providence, Rhode Island, Us

Perform guest registration and accounting duties checking guests in and out of the hotelComplete cash and credit transactions, manage, and balance $500 bank dailyTrain incoming associates in Marriott Computer systemsIncorporate the Marriott Spirit to Serve into all guest interactions and training Compile shift and interdepartmental communicationsRemain fully up to date on all Marriott Rewards program highlights and complete training with associates reviewing new offers-Received Marriott International Spirit to Serve Award of excellence in guest satisfaction on two occasions-Associate of the Month June 2008

Bachelor Of Science - Bs, Business Administration And Management, General

Associate Of Arts - Aa, Business Administration And Management

Business Administration And Management

Theatre Production & Design

High School Diploma, General