As the Associate Vice President of Branding at EMotorad, I lead the strategic development and execution of brand initiatives, ensuring a cohesive and compelling brand identity in the electric bike market.My responsibilities include overseeing brand messaging, visual design, and consumer engagement, while fostering innovation and maintaining brand consistency.Key Points01. Building brand strategy and architecture: Developed and implemented a comprehensive Brand Strategy and Brand House Architecture that aligns with EMotorad's values and market positioning.02. Visual Identity: Managed the creation of visually appealing and consistent brand assets, including logos, packaging, and marketing materials.03. Collaboration: Collaborated with cross-functional teams to integrate branding efforts into product development, marketing, and customer experience.04. PR, Influencer, and Partnerships: Identified and nurtured strategic partnerships and PR campaigns to enhance brand visibility and reach.05. Creative Leadership: Lead a team of designers, copywriters, and marketers to conceptualise and implement captivating branding campaigns across all verticals.

As the Creative Director at Hero Vired, I was entrusted with spearheading and nurturing the brand marketing team.My role involved crafting and executing strategic brand campaigns and performance marketing ads.I also managed pivotal tasks such as fostering brand partnerships, overseeing digital campaigns, and crafting compelling narratives for brand films, all contributing to the brand's impactful presence in the EdTech realm.

As a Senior Creative Strategist at The Man Company, my role involved spearheading the development of impactful campaigns and commercials in collaboration with all stakeholders and the brand ambassador "Ayushmann Khurrana".I was responsible for crafting innovative social and new product launch strategies, in addition to contributing my insights to the creation of new grooming products alongside the Business team.My leadership extended to mentoring and motivating fellow creative team members, fostering a dynamic and productive creative environment.

As a Senior Copywriter at Zomato, I was entrusted with adeptly overseeing dynamic copywriting across all social media platforms, crafting strategic brand communications, and devising impactful lead generation campaigns tailored to diverse target audiences.My pivotal role involved not only shaping the brand's distinctive voice but also driving its consistent presence and engagement within the digital and offline landscape.

As the Creative Strategist at Edelman, I orchestrated comprehensive, innovative campaigns for prominent clients, including Hindustan Unilever Limited, Michelin India, HP Asia Pacific, and MNRE (Government of India).My role encompassed crafting compelling visual and written content, ensuring a harmonious fusion of creativity, strategy, and innovation to effectively engage audiences and achieve client objectives.

As a Creative Strategist at Ignite Mudra, I was entrusted with crafting innovative outdoor advertising solutions for prominent brands, including Crocs, JK Tyre, HTC, Domino's, Suncros, Pulse Candy, and Tropicana.I shaped compelling strategies that resonate with audiences and enhance brand visibility.My role fused creativity and strategy to deliver impactful outdoor campaigns that captivate and leave a lasting brand impression.

As the Visualiser at Wadi.com, a prominent e-commerce brand in the Middle East, my role involved creating captivating brand communications tailored for the regional market.I designed compelling visuals for emails, social media posts, push notifications, brand logos, and sale campaigns.My responsibilities centered around effectively representing the brand, engaging customers, and promoting sales through visually appealing content.