Holding various executive positions in the companies such as Turkcell, Genpa/Ericsson and Tekofaks/Panasonic operating in the communication technologies sector, Emrah Salih Fakir co-founded Pharos Mobile Marketing Agency in 2002. In 2003, he developed the campaign called “Gifts from BP to Turkcell users” which enables positioning of the products or services of GSM operators, as promotional products at the sale of other brands’ products. With this campaign, he established a strong customer loyalty between the sides of operators and brands. “Gifts from BP to Turkcell users” attracted great attention because of its high level of participation and being the first mobile marketing campaign in the world giving conversation minutes as a gift. Managing by Emrah Fakir, Pharos still continues to develop creative and innovative marketing campaigns on technological platforms.