Self-driving web

Helping startups to succeed in digital channels such as search marketing, PPC&SEO, social, content marketing, email marketing automation, conversion optimization and their websites to connect with current and prospective customers.

Leading motherhood platform in Turkey. We built a platform with approximately 150K Instagram followers and a monthly traffic volume of 6 million in its prime.

Life is Backpacking!

Kunduz (YC S18) is a global ed-tech startup aiming to make educational resources more accessible for everyone and democratize test prep and learning.

E-commerce solutions for businesses and individuals.

opt.d.com is a performance agency with a focus on digital and data. Including some of Turkey’s best brands and global giants such as HepsiBurada, Microsoft, Boyner, Pladis, Modanisa, Ülker, Alternatif Bank, Sahibinden, Doğuş Media Group and Filli Boya; opt.d.com happily provides various services for over 40 brands since 2015.

Dugun.com is the 3rd brand in the global online wedding planning industry, with an audience of 20 million users each year within its network. Joined the team after the first investment, I stepped into a vital role that was essential for scaling the company.Anneysen.com, Zafaf.net, hochzeitshero.de

Working with Startups (saas, mobile solution firms and e-commerce)

Joker is the largest toys, baby products and childrenswear retailer in Turkey with more than 70 locations serving more than 15 million customers annually. The company also owns the leading chain of kids’ entertainment centers in the country. - Actera Group Investment• Defining the web UX strategy to meet SEO optimized marketing experience strategies for e-commerce. • Having duties as paid search, display and re-targeting campaigns that include keyword research, creative and ad development, bid management, ad and landing page conversion optimization, tracking, analysis and reporting. • Deciphering current e-commerce website traffic trends and user behavior into insight for site structure and marketing improvements.• Devising various software programs, to measure the growth and effectiveness of performance marketing and to recommend areas of improvement for campaign performance against competitors.• Configuring and analyzing analytics and being able to generate Ranking & Traffic Analysis Reports using goals and filters with a deep understanding of Google Analytics.• Developing campaigns across existing channels including PPC, display, affiliates and SEO along with developing newer channels.• Setting up and developing micro co-brand site via WordPress to increase brand awareness and lead brand perception towards the desired directions.• Working closely with developers and designers in process of creating new ecommerce website from scratch.

iProspect is a leading global search engine marketing company which is the first truly global digital performance marketing agency, with 3,000+ employees in 78 offices across 50 countries. The company helps many of the world’s most successful brands in maximizing their online marketing ROI through many formats of performance marketing. - Dentsu Aegis Network• Maintaining and developing the search engine marketing campaigns to deliver projected traffic/revenue and analyzing the campaign performances for future activities.• Observing market activity that the company operates in and recommending future PPC opportunities and activities by keeping up to date with the latest trends.• Monitoring and reporting on marketing performance and user activity, and revising the performance marketing campaigns by acting upon this intelligence if necessary.• Supporting the globally-known brands with PPC campaigns by adapting their promotional campaigns and mechanics.• Driving search engine marketing activities including keyword research, optimization of texts and display ads and landing page strategies.• Set up acquisition, conversion and retention targets for the brands and taking responsibility for their successful achievement.• Focusing on quality of the traffic that derives from the performance marketing activities and having the creative ability to improve performances sustainably. • Supervising and informing the interns and the performance marketing specialists about the policies, practices and procedures of the brands with the SEM campaign mechanics of these brands and delegating the responsibilities among them.• Following the new opportunities and learning by discovery to share the new trends with the team to be used in performance marketing activities.Major Clients: Nokia (Microsoft), Pegasus, Panasonic, Opel, Adidas, Reebok, Saturn, Media Markt, Honda, Johnson & Johnson, Coca Cola

• Develop and manage performance marketing activities; (Search Engine Marketing, Facebook Advertising...) including continuous optimization of text ads, display ads and keywords, to drive incremental website and mobile traffic, increase sales conversions and optimize marketing investment.• Prepare reports on all SEM and SMM activities to communicate performance to brands to aid decision making.• Initiate multivariate testing to optimize search traffic and sales conversions.• Technical tool implementation for accounts like Adgooroo, Doubleclick...etc.• Gather all applicable metric data to contribute insightful analysis to make effective, data-drive recommendations for campaign optimization and improvements across all online marketing channels.• Manage development and refinement of analytics dashboard to encompass data from all online marketing channels.• Cooperate with online and offline departments to create 360 degree advertising atmosphere to clients.• Being connected with iProspect and Carat global offices to get training and up-to-date information from digital world.• Follow billing, accounting activities and correcting the campaign budgets.Major Clients: Nokia (Microsoft), Disney, Honda, Saturn, Media Markt, Hotpoint - Indesit, Eczacıbaşı (Nivea, Nivea For Men, 8x4, Okey, Solo, Selpak, Detan, Defans, Kanyon, İstanbul Modern, Askaynak...etc.), Philips, Adidas, Reebok, Mattel (Barbie, Fisher&Price...etc.), Luxottica (Ray-Ban, Vogue...etc.), Lilly, Total Oil, Yargıcı

2FRESH is the internationally recognized award-winning new generation marcoms agency, connecting brands with consumers over fresh ideas and through Communication for Digital™

Metglobal’s network of partners spanned across all continents with more than 20,000 partner agencies, 83 local franchise agencies, more than 5000 xml connections. The group reached over a million bookings and 4 million room night sales in 2014.