Delivery of Affiliate Marketing strategy across portfolio of Direct Line Group brands including Direct Line, Churchill, Privilege & Green Flag.Management of budget allocated to the Affiliate channel, this include regular forecasting of sales and spend.Day-to-day management of Affiliate network’s workloads and priorities to ensure that strategy/campaign objectives were met. Campaign analysis of existing and new initiativesDevelopment of affiliate creative/banners with BTL creative agency to support acquisition campaigns/offers. “Subject matter expert” for all things Affiliate Marketing related within Direct Line Group.Management of Affiliate Analyst’s workload and priorities.

Managed the performance of the affiliate channel across DLG brands (Direct Line, Churchill, Privilege & Green Flag). Ongoing analysis of affiliate’s performance, and refinement of affiliate campaigns. Implementation of on-site changes to benefit SEO. Optimisation of SEO content & creative plus management of internal sign-off process.Developed SEO MI dashboard

Developed content for Blue Yacht Management’s website.Created designs for leaflet drop and adverts in trade magazines. Implemented research plan from design of questionnaire to post research analysis.Devised marketing plan to grow the business.