Digital Marketing Sr. Specialist
CurrentAfter working as an SEO Specialist until December 2023, I transitioned to paid marketing. Some of my responsibilities:- Improving the performance of our web pages, identifying and resolving technical errors, creating projects for user-centric design improvements, expanding the use of structured data, and enhancing the external link profile - Managing a content team of three, creating and applying content strategy according to EEAT criterias, establishing correct interlinking… Show more After working as an SEO Specialist until December 2023, I transitioned to paid marketing. Some of my responsibilities:- Improving the performance of our web pages, identifying and resolving technical errors, creating projects for user-centric design improvements, expanding the use of structured data, and enhancing the external link profile - Managing a content team of three, creating and applying content strategy according to EEAT criterias, establishing correct interlinking, finding content ideas by following sectoral trends and keyword changes.- Creating P&L statement for the company's B2C operations, ensuring alignment of paid and organic channels' costs and revenues with company's yearly goals.During my tenure as an SEO Specialist, I achieved an 86% increase in organic traffic. In my role in paid marketing, I focus on creating process improvement projects to ensure the accurate tracking and improved efficiency of campaigns managed, primarily through Google Ads. Show less